Managing Communication: Report on ABC Retail Business Strategies

This report analyzes communication management strategies for ABC, a company aiming to enter the UK retail market. It explores decision-making processes at strategic, tactical, and operational levels, highlighting the information and knowledge required for business start-up, including internal and external sources. The report identifies key stakeholders and proposes methods for effective engagement, including making contact, involving stakeholders in decision-making, and improving communication appropriateness within a small political activist organization. It also examines current approaches to information collection, formatting, storage, and dissemination, suggesting changes to enhance access and efficiency. The report provides a personal plan for improving communication skills and strategies for overall operational improvement for ABC's success.

MANAGING COMMUNICATION

Table of Contents
Introduction..........................................................................................................................................3
Task 1....................................................................................................................................................3
1.1 Explaining the ranges of decisions to be taken..........................................................................3
1.2 Determining information and knowledge is required to make the decisions in relation to start
a new business.................................................................................................................................3
1.3 Explaining internal and external sources of information with proper justification...................4
1.4 Suggesting new improvements in the approach which are used in the selection and analysis
of information needed for business start ups...................................................................................4
2.1 Determining the stakeholders for decision making process......................................................5
2.2 Making contact with those identified and develop business relationship..................................5
2.3 Involving the identified people in the decision making process................................................5
2.4 Making strategies for improvement...........................................................................................6
Task 2....................................................................................................................................................6
3.1 and 3.2 Make report on present processes of communication in Small political Activist and
designing way to improve appropriateness......................................................................................6
3.3 Executing improvements to ensure greater integration of systems of communication in that
organisation......................................................................................................................................7
3.4 Making a personal plan to improve own communication skills...............................................7
4.1 Making report on present approaches to the collection, formatting, storage and dissemination
of information and
knowledge........................................................................................................................................8
4.2 Carry out appropriate changes to improve collection, formatting, storage and dissemination
of information
and knowledge................................................................................................................................8
4.3 Executing a strategy to improve access to systems of information and knowledge..................9
Conclusion............................................................................................................................................9
References..........................................................................................................................................10

INTRODUCTION
Managing communication is an important activity for the managers of organization to
perform the basic functions such as planning, organizing, leading and controlling. It also helps the
managers to enhance personal networking to take effective decision by making better strategies in
the organization (Coombs, 2014). ABC is an enterprise which wants to enter in the retail business of
United Kingdom. The present file explains various types of decisions which are made at different
levels in the firm. It describes the list of stakeholders which helps the organization in their decision
making process. Further, it also represents the ways of corporation to establish business relationship
with selected associates in the country. It defines the existing process of communication for small
voluntary enterprise. In addition, it explains present methods of formatting, storage, collection and
dissemination of information and knowledge.
TASK 1
1.1 Explaining the ranges of decisions to be taken
ABC organization takes different types of decisions on the basis of information and
knowledge at various levels. These are like:
 Strategic Level- Strategic decisions help the firm to develop rules, regulation and
departmental plan to achieve profit in the market (Tally, 2011). This process helps the top
level manager of ABC to design effective policies to start new business in the United
Kingdom.
 Tactical Level- Tactical decision contributes effective role to implement the plan which are
made by top level management in order to get appropriate output for the firm. This strategy
is necessary to initiate new retail business in the nation. These operations is also managed by
middle managers in ABC.
 Operational Level- Operational decision also aids lower level managers to handle day to day
jobs like purchasing, selling and management of employees to complete the basic targets of
organization to start retail business in the United Kingdom (Steps in Decision Making.
2015).
1.2 Determining information and knowledge is required to make the decisions in relation to start a
new business
There are many kinds of information that are required to make effective decisions in order to
start a new retail business in the United Kingdom. Management of ABC also requires different
types of knowledge from consumers, suppliers, government as well as rivals to initiate the business
in UK. In addition, organization also needs various types of information from customers like their

latest trend, needs of product in the market, etc (Song Hollenbeck and Zinkhan, 2015). This thing
aids the firm to buy raw materials from vendors in the nation. Generally, information of suppliers is
also necessary to select the best one. This thing also helps the firm to take decision for purchasing
the best qualitative material at optimal price in the nation. Management of ABC takes knowledge
from government officials to know about taxes and tariffs in the market. This information also aids
the firm to make its policies to start a new retail business in the nation. Organization needs
knowledge about competitor’s strategies and its policies (Cornelissen, 2014). This approach also
helps ABC to make counter strategies in the nation.
1.3 Explaining internal and external sources of information with proper justification
Internal and external sources also help organization to design new strategies which
contributes effective role to establish a new business.
Internal sources:
 Employees- Management of ABC can also take information from staff members in the firm.
These people can also give good ideas and concept to make effective decisions to start a new
business in UK (Burrell and et.al., 2014). They are the reliable source because they have
good experience to render effective suggestion for the development of new policies in ABC.
External sources:
 Market Research- It also helps the firm to know about the consumer needs, requirement,
lifestyle as well as trends in United Kingdom. Further, it is also a reliable source because it
provides the latest information about its clients. Market study also contributes effective role
for ABC to develop new plans with the help of current market investigation report to
establish a new retail business in the nation (Austin and Pinkleton, 2015). It also helps the
firm to provide better services to customers in United Kingdom. Market research aids the
firm to purchase those products from manufacturing companies which are frequently used
by consumers in the cities. Thus, this method can help the management of ABC to start a
new retail business in the nation.
1.4 Suggesting new improvements in the approach which are used in the selection and analysis of
information needed for business start ups
There are many improvements which help ABC retail organization for selection and analysis
of information to initiate new retail business in United Kingdom. Management of organization can
conduct brainstorming session to improve the ideology of employees. Corporation can also organize
other management games to improve the level of thinking of its members in order to get better ideas
and concepts (Hollensen, 2015). This approach can help the selection and analysis of information
which can be beneficial for the firm to establish a new retail business in the nation.

Management of ABC can also improve its market research with the help of many things.
Firm can start online market research by sending their questionnaires and survey to various mail
address of consumers. This process can give same amount of result to the corporation as compared
to traditional method in the nation. By this way, enterprise can also save a high amount which
occurs in offline market research.
2.1 Determining the stakeholders for decision making process
There are many stakeholders like consumers, government, suppliers, employees as well as
shareholders which are associated in the decision making process of ABC. Management of
organization also takes suggestions from customers regarding their products and services to
improve them in the nation. Further, company also involves government for decision making
process to know about the taxation policies in UK (McKenzie, Winkelen and Grewal, 2011).
Management of ABC also associates suppliers in this procedure to fix pricing strategies and to have
quality of raw material to render better consumer services in the nation. Thus, corporation can
maintain effective relationship with vendors. Organization also includes the employees in decision
making process to take various types of suggestions to start a new retail business in United
Kingdom. In addition, enterprise involves shareholders to take monetary funds for the future
investment purpose in retail sector.
2.2 Making contact with those identified and develop business relationship
There are many ways to interact the stakeholders and develop business relationship with
them in the United Kingdom. Management of ABC will make contacts with its associates through
mobile phone, mails, memos and meeting process in the nation. Generally, corporation will relate
with consumers through mobiles to take its reviews, complaints and queries regarding product and
services. This process will contribute effective role for ABC to develop better business relationship
with customers in the United Kingdom (Tompkins, 2015). In addition, organisation will make
contact with employees with help of mails and public meetings in the nation. These methods will
also aid the corporation to solve conflicts between employees in the nation. They will also provide
huge reliability to manage the work in the ABC. Management of enterprise will relate government
with aid of memos and meeting in the nation. Corporation will manage effective relationship with
authorities by paying all taxes on time in the United Kingdom. Company will connect suppliers
with help meeting and phones. Mainly, management of ABC will organize meeting with their
vendors to solve pricing and quality issues in the month (Ulmer, Sellnow and Seeger, 2014). This
process will also help the enterprise to develop fare relationship with suppliers in the United
Kingdom.

2.3 Involving the identified people in the decision making process
Management of ABC also involves identified people in decision making process. For
example, organisation also select team of employees for considering pricing and location strategies
in the nation. This way, corporation can give effective services and products to consumer by
listening and solving their queries along with complaints in the nation. Managers of ABC also keep
optimal pricing for its customer’s in the retail market. This approach also helps the firm to attract
more clients and increase sales of its products in the nation. Location of store also play important
role initiate retail business in the Britain. Leaders of ABC also consult this decision with top level
management to select appropriate place for store in the city. Then after, organisation also choose
location of store in mid of cities (Rechberg and Syed, 2013). This strategy also contribute effective
role to increase frequency of consumers in the United Kingdom.
2.4 Making strategies for improvement
There are many strategies which can improve the operations of ABC in the nation. For
example, management of firm can use customer relationship management (CRM). This tool can
also help organisation to make effective relationship with consumers in the United Kingdom. It can
store huge amount of data which can aid to assess and solve the complaints and queries of clients in
the nation (Coombs and Holladay, 2011). This way, corporation can increase its efficiency in
consumer service by completing needs of them in the United Kingdom. Management of ABC can
organize video conferencing method with vendors to discuss pricing and quality of raw material in
week. This process can also help the firm to make strong relationship with suppliers in the nation. It
can also save many expenses of organisation by avoiding meeting arrangement in United Kingdom.
TASK 2
3.1 and 3.2 Make report on present processes of communication in Small political Activist and
designing way to improve appropriateness
As per case study, present process of interaction is very rigid in the organisation.
Corporation also uses horizontal top down communication. Supervisor does not focus on their work
due to higher work load in the Small Political Activist. These things are creating so much problems
for employees to manage their work in the firm (Blanc and Bouillon, 2012). They are delaying the
project due to this reason in the corporation. Staff members of organisation does not uses proper
communication process like email, memo and other methods in daily operations. These all things
are creating disturbance to manage any type of work between volunteers and supervisors in Small
political Activist. Generally, there are many communication process available like email, memo and
phones for organisation.
Ways to improve appropriateness

There are many ways to improve appropriateness in the firm. For example, Small political
activist can also utilize E-mail and phones communication among the volunteers and managers.
This process can aid the supervisor to interact with them in the firm (Rechberg and Syed, 2013).
Staff members can easily exchange files and information in the organization. These communication
process can provide huge reliability to manage operations of employees in the Small political
Activist. Volunteers and supervisor can also use memo to contact with government and other higher
officials in the United Kingdom. This way, employees of the firm can get proper solution in the
nation.
3.3 Executing improvements to ensure greater integration of systems of communication in that
organisation
As per case study, Small political activist can use E- mail system for communication of
volunteers and supervisor because it also consists maximum feature rather than other methods like
memo and phones (Lee, 2012). This approach also decreases the present problems in the
communication process of organisation. With help of email system, volunteers can also contact with
its supervisor in the firm. This process guides employees to perform their work very easily in the
Small political Activist. Staff members of organisation can also manage meeting to take any type of
decision with help of this method. For example, Email system also enable the firm to share video,
audio and words in the nation. Further, it also provides encoding and decoding facility to transfer
secure files in the Small political Activist in the nation.
Management of organisation applies many efforts to ensure integration of communication
system (Mazzei, 2014). Firm can check connectivity of this system with help of volunteers. For
example, Management of corporation can also take reviews of its employees regarding reliability
this system. In addition this, they can also check that all mails reach their destination or not.
3.4 Making a personal plan to improve own communication skills
Being volunteer supervisor, I can improve my skills through many ways in the Small
political activist. It is described below the table.
Skills Present Condition Strategies Time Frame
(Months)
Effective
listing skills
Poor I can listen the opinions, ideas and concepts of my
volunteers to improve my listening skills in the
Small political activist.
2 Month
Presentation Average I can improve my demonstration skills by 2 Month

skills attending seminars and conferencing in the firm.
This process can also help me to express my
views in the Small political Activist. I can also use
one to one interaction with my volunteers to
communicate effectively in the firm
Body
language
Normal I have to share my ideas and concept with my
seniors and volunteers. I have to work with them
in order to increase my confidence. This way, I
can improve my body language in the Small
political Activist.
2 Month
4.1 Making report on present approaches to the collection, formatting, storage and dissemination of
information and
knowledge
Generally Small political activist used file management system to manage its operations in
the United Kingdom.
In the collection method, volunteers of organisation was facing so much complexities like data
redundancy and inconsistency which increases repetition of work (Hammami and Triki, 2011).
This approaches consumed so much time of employees to complete any type of job in the Small
political Activist.
In the formatting method, volunteers of corporation used Micro soft word, excel and power point
to format any type of content.
In the storage approach, Small political activist utilized manual racking system to store its files.
This process was taking so much to search files in the firm. There were no security to secure the
project files in organisation (Bull and Brown 2012). These things were increasing stealing of
important document in firm.
In the dissemination method, management of organisation had limited resources to disseminate
any types of information and knowledge in UK. For example, Small political activist used
newspaper, couriers and phone to meet with stakeholders in the nation.

4.2 Carry out appropriate changes to improve collection, formatting, storage and dissemination of
information
and knowledge
Small political Activist can utilize new methods to improve collection, formatting, storage
and dissemination of information
and knowledge.
 Collection- Organisation can use another process instead of file management system. For
example, Small political Activist can utilize Enterprise Resources Planning (ERP) to collect
and manage its data. This tool can also help the volunteers to access fast information which
can contribute effective role to take fast decision in the firm (Ahmad and Maynard, 2014).
 Formatting and Storage- Management of Organisation uses same process to format its
content because this process is giving effective reliability to volunteers during the work. For
example, Small political Activist can use database management system (DBMS) to store its
data. This approach can also provide appropriate security to firm to avoid pilferage and
stealing from unauthorised user by using login system.
 Dissemination- In the present days, organisation has many options to contact its
stakeholders in the nation. For example, Small political Activist can use Social media, mails,
phones and letter to relate with its associates in the United Kingdom (Preece, 2015).
4.3 Executing a strategy to improve access to systems of information and knowledge
There are many ways to improve access to systems of information and knowledge which can
also aid the company to reduce interaction issues among volunteers. For example, management of
Small political Activist can contact with IT experts to install ERP systems. In addition to this,
corporation can also use cloud computing process to improve its working system in the nation. With
the help of this approach, enterprise can assess its data from remote severs in the UK (Mazzei,
2014). This process can also help firm to improves system in the United Kingdom. Management of
organisation also implement Bio metric security and firewall to assess the data servers with aid of
IT experts. This strategy can also help the enterprise to reduce communication problems between
volunteers and supervisors. This methods can also help Small political Activist to reduce pilferage
and hacking of data from out unauthorised users in United Kingdom. This way, organisation can
execute its strategies in a ppropriate manner to increase organizational efficiency in the nation.
CONCLUSION
From the report, it is found that strategic, tactical and operational decisions helps the ABC
retail organisation to start new business in the United Kingdom. Brainstorming and online survey is

helping the firm for selection and analysis of information in the nation. Further, CRM and video
conferencing methods also contribute effective role for firm to manage its retail operations in UK.
Email communication system is providing effective reliability for volunteers to exchange the
various kind of files in Small political Activist. It can be concluded that ERP and DBMS tools are
helping the organisation to reduce the project problems.
REFERENCES
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