The Impact of Digital Marketing on Communication Plans: A Report

This report examines the significance of digital marketing in modern communication strategies. It begins by reevaluating digital marketing tools, emphasizing the role of social media marketing in enhancing communication plans for businesses. The report highlights the effectiveness of social media marketing tools, such as infographics and video content, in improving communication strategies by enabling specific, emotional, and creative information exchange with a broad consumer base in a short time. The report uses examples of companies like P&G to illustrate the practical application of these tools. The conclusion emphasizes the crucial role of social media marketing in improving communication strategies for enterprises. References to relevant academic sources are also provided.

Usage of Digital Marketing in
communication plans

Table of content
Introduction
Revaluation of digital marketing tools
Contribution of social media marketing in communication strategy
Conclusion

Introduction
Digital marketing is an essential advertising tool used by various organizations
to improve their marketing strategy. This report includes revaluation of digital
marketing plans of various organizations and their contribution to communication
plans for the enterprises. The importance of digital marketing efforts undertaken by
the company in promotional element of their marketing mix is also provided in this
report.

Revaluation of digital marketing tools
As the current business environment is moving towards dependence on
digital technology for completion of various operations such as sales,
management of inventory and marketing , digital marketing is a significant
component of marketing strategy of corporation with aim of increasing their
profitability and gaining more consumers. Social media marketing which
involves formation of strong presence on various social media application
such as Twitter, Reddit and others in order to attract consumers and promote
overall brand of the company to large number of people. This has made a
significant impact on their public perception the company is using various
social media marketing tools such as videos and info-graphics to interact with
their consumers and advertise their products in a cost effective effective way.

Continue
Info-graphics are an effective social media marketing tool as they involve the usage
of both text and images in order to gain an emotional response from the consumers.
This involves usage of various charts, graphs and other informative visuals with
suitable images and attention grabbing catch phrases and texts with emotional
weight designed in a suitable format in order make an impact on the viewer of the
info-graphics which compels them to share this piece of information to their friends
through social media. P&G used info-graphics in their promotional campaigns to
advertise their products and market their programs to reduce plastic waste. This
helped the company interact with large number of consumers as info-graphics are
seen and shared by social media users widely when compared to text based content.

Contribution of social media marketing in
communication strategy
Communication strategy of an enterprise refers to all the plans and policies
constructed by the company in order to effectively exchange information in order to
accomplish various organizational goals. An effective communication strategy is
based around the brand image of the company and shares information related to
goods, operations or events held by the company to target consumer base and staff
members in a manner which enhances the message by highlights the core values and
brand image of the enterprise.

Continue
The usage of social media marketing tools such as info-graphics and video based
content by the American multinational establishment has helped the company
improve their communication strategy and share information to their target consumer
effectively and swiftly. This has also reduced the expenditure on construction of
communication channels as social media applications and website telecast the
message of the company to a wider audience . Apart from this social media
marketing tools has given total control related to presentation and broadcasting of
their messages and information in the hands of the company which is not possible
when compared to conventional advertising methods and traditional channels for
communication such as spokesperson or sharing official statements related to their
company through print media or television.

Conclusion
From the above report it is concluded that social media marketing tools like info-
graphics, images and videos play a crucial role in improvement of the
communication strategy of any enterprise. The exchange of information is
specific, emotional, creative and reaches a large amount of consumers in less
times which is highly beneficial for the advertisement efforts of the company.

References
Dahl, 2018. Social media marketing: Theories and applications. Sage.
Dolan and et. al., 2017. Social media: communication strategies, engagement and
future research directions. International Journal of Wine Business Research.
Floreddu and Cabiddu, 2016. Social media communication strategies. Journal of
Services Marketing.
Hyder, 2016. The zen of social media marketing: An easier way to build credibility,
generate buzz, and increase revenue. BenBella Books, Inc..
Meikle, 2016. Social media: Communication, sharing and visibility. Routledge.