Business Communication: Workplace Strategy Implementation Report

This report focuses on the implementation of a communication strategy within an organization, emphasizing the importance of effective communication for a healthy workplace and motivated employees. It explores the impact of communication on organizational productivity, highlighting how a lack of proper communication can lead to decreased motivation and affect overall performance. The research aims to develop and implement a digital resource strategy, specifically social media networking, to foster a positive work environment. The report delves into the background of workplace communication, the issues arising from poor communication, and the benefits of implementing effective communication tools. It reviews existing literature on communication strategies, including informing to empower, maintaining a healthy organizational culture, and leveraging technology. The methodology section outlines the use of both secondary and primary data collection methods, including a review of journals and a survey among employees. The report concludes by emphasizing the significance of the research and its potential to address the identified gaps in communication strategies. It aims to provide a comprehensive analysis of communication strategies for a productive workplace.

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student
Name of the University
Author Note

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Table of Content
Introduction......................................................................................................................................3
Background to the research.............................................................................................................3
Problem Statement...........................................................................................................................4
Research Aim and Objectives..........................................................................................................5
Research Questions..........................................................................................................................5
Literature Review............................................................................................................................5
Methodology....................................................................................................................................8
Conclusion.......................................................................................................................................9

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Topic- Implementation of communication strategy within an organization
Introduction
The proposed research is based on the digital resource that should be applied to develop a
healthy workplace and motivate employees through innovative communication tools.
Communication is a significant aspect that has direct impact on the workplace. This means if a
proper communication is not developed in the workplace, the employees might lack motivation
and organizational productivity might be affected. Moreover, appropriate communication tools
help to identify the issues usually appear in the workplace. The purpose of the research is to
develop and implement a digital resource strategy such as Social Media networking that helps
the organization to build an effective and healthy work environment. The present research report
starts with discussing the issues that a workplace of an organization observes due to the lack of
communication. Based on the background to the research, objectives and proposed research
questions have been developed in the following.
Background to the research
As put forward by Costello et al. (2011), the workplace communication remains vital to
an organization’s strength to be productive and to run the operation smoothly. A study conducted
by Leblebici (2012), showed that effective lateral as well as work group communication could
lead to the progress in overall organization performance. On the other side, a study performed by
Miller and Barbour (2014) indicated that employees who were rated as top in production had
received the most effective communication from their senior colleagues. Furthermore, it is also
observed that employees feel empowered, if they are able to develop a communication with the
higher officials with the help of proper advancement in the technologies. Another significant

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concept is that individuals in a workplace often want to feel secure that they are receiving
relevant as well as updated information from their seniors or the superiors (Hynes 2012). In
addition to this, due to the poor communication or lack of communication in the workplace, the
employees might not able to reach their senior executives with their issues. Moreover, if an
organizational culture does not support the enhancement of communication, the employee
performance could be affected. Therefore, it is necessary to implement effective communication
tools such as through social media networks such as through Facebook and Twitter to establish
an effective communication within the organization. However, there are several forms of
communication that has come into existence with the help of advancement in technologies such
as Social Media sites and through Email and it is not certain that each form provides same
influential outcome. It is necessary for the firm to select an appropriate communication form as
there is proper advancement in the technology that helps to generate positive impact on the entire
organization and help the employees in generating positive outcomes. The proposed research
will develop an honest communication that can be applied to enhance the workplace
environment.
Problem Statement
As put forward by Colleoni (2013) developing the lines of communication could help to
enhance productivity by permitting members to work together. However, not all workplaces have
the similar work communication-based work culture. Particularly, in the large organizations, the
managers and the leaders do not communicate with the general level of employees as there is a
communication gap among the employees. Overall, the workplace lacks a communication
standard and the result, the employees lack consistency on how as well as when the employees
communicate. In addition to this issue, the workplaces have other issues such as background,

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which causes the barriers between some employees (Berkhof et al. 2011). When the workplace
lacks a proper ground, the organizational members could find it difficult to relate to what other
colleagues or superiors are telling. Proper communication techniques have to be implemented as
this will help in removing the barriers in the communication process between the employees and
the managers of the different organization. Social media can be properly used by the companies
as this is a useful resource tool that can have huge positive impact on the employees and this can
help in generating proper productive results as well.
Research Aim and Objectives
The major aim of the research is to develop a communication strategy, which can be
applied to boost and motivate workplace. The proposed research also aims to investigate the
types of communication available, to select an appropriate one.
 To critically analyze the impact of advanced technological communication on workplace
and organizational productivity
 To evaluate the communication strategies that are usually applied to the workplace with
the help of proper advancement in technologies
 To develop effective communication strategy to boost the workplace along with the
employees of the organization.
Research Questions
 What is the impact of poor communication on workplace and organizational
productivity?
 What are the effective communication strategies applicable to a workplace?

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Literature Review
This section discusses the different communication strategies mentioned and developed by the
scholars in the previous research work. Proper communication is a significant aspect that
organizations should adopt to motivate employees, build effective organizational culture, and
increase productivity. The literature review includes a critical evaluation of workplace issues and
communication strategies as the remedies. The issues of the organization can be properly
improved with the help of proper usage of the technologies and this will help in gaining proper
competitive advantage as well as communication is an essential part of the organizations.
Communication Strategies
As put forward by Sanghvi et al. (2013), the communication issues usually result in confused
organizational rife with delays and mistakes. The environments embedded with poor
communication might become stressful as well as could lead to arguments as well as
misunderstanding. As the consequence, the business could suffer, if the organizations do not
clearly convey organizational missions and goals to the employees with the help of an effective
communication practice. The different communication strategies that are applied in the
organization are as follows:
Inform to empower
As put forward by Lilleker and Koc-Michalska (2013), providing access to business
information could lead to distrust among the employees. This statement indicates that it is
necessary for the organizational team to share details about the direction of the business as well
as communicate the importance of each employee to its success. In this context, Ellison,
Steinfield and Lampe (2011) mentioned that the managers should communicate the job

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requirements as well as tasks so that each individual understands their roles within the
organization. A study conducted by López and Sicilia (2013) presented the fact that the
organizational members could feel confident as well as motivated when they have adequate
information to perform effectively at the workplace and thrive in the organization.
Maintenance healthy organizational culture
As commented by Costello et al. (2011), only a superficial attention to workplace
communication might have a little impact on the productivity. The managers of the organization
need to effectively commit to the free flow of information within the organization. Leblebici
(2012) mentioned that the organization could do it by setting example for the employees by
communicating frankly and openly with each individual.
Implementation of technology
As put forward by Miller and Barbour (2014), technology builds fast and accessible
communication mediums within the organization. Due to the advancement of technology, the
social media platforms are rapidly developing and covering the whole world (Berkhof et al.
2011). The social media channels have made it easy for the business to develop communication
both in external and internal environment. As commented by Colleoni (2013), in an
organizational context, the social media networks help individuals communicate in real-time
instead of using emails. For example, the video conference as well as the instant messaging
application bridges the gap between the company, suppliers and customers.
The technological advancement plays an important role in the organization as this will
help in improving the communication strategies between the employees and the managers of the
organization. The implementation of technology is essential in nature as this will help in creating

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proper process of communication among the employees in the entire organization as well (Miller
and Barbour 2014).
Literature gap
The previous studies have discussed the importance of communication in the workplace
and how it can be implemented into the workplace. The literature talks about different
communication strategies that are related with advancement in technologies such as through
social media networks as well as other strategies that could help to maintain a healthy work
culture. Nonetheless, the studies did not mention the particular communication tools or action
plan strategies that are useful and provide positive outcome. Moreover, the studies have
mentioned that implementation of advanced technology helps to build communication in the
external environment but it did not mention how it is effective in the internal environment.
Methodology
Data Collection methods
The data collection method usually divided into two different categories such as primary and
secondary data collection technique.
Secondary Data collection-The secondary data are of those that have already been
published in newspapers, journals, magazines and in other reliable forms. When it comes to
secondary data, there is an abundance of data available in the secondary sources that can be used
in the academic studies. Thus, while selecting the source of the data, reliability and validity have
to be ensured. In the proposed study, to conduct a critical analysis in the literature review, 30
journals on workplace communication strategies have been selected.

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Primary Data collection
The primary data collection techniques are usually divided into two different categories
namely quantitative and qualitative. As put forward by Miller et al. (2012), the quantitative data
collection techniques are developed based on the mathematical calculation in several formats.
The methods of quantitative data collection as well as the analysis involve the questionnaire with
the close-ended questions. However, on the other side, the qualitative data collections usually do
not include the numbers or any mathematical calculations. In the proposed study, the primary
data collection will be done by conducting a survey among the employees of the organization
Atlassian, Australia.
Conclusion
In conclusion, it can be mentioned that the proposed research provides desired outcome.
The outcome must meet the purpose of the research as appropriate research methods are selected
to be used in the study. In the literature review, it is found that the previous studies did not talk
about any particular communication strategy that is related to advancement in technology that
could be effective for any organization to develop a healthy workplace. Thus, the proposed study
will focus on that gap and develop an appropriate solution.

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References and Bibliography
Berkhof, M., van Rijssen, H.J., Schellart, A.J., Anema, J.R. and van der Beek, A.J., 2011.
Effective training strategies for teaching communication skills to physicians: an overview of
systematic reviews. Patient education and counseling, 84(2), pp.152-162.
Colleoni, E., 2013. CSR communication strategies for organizational legitimacy in social
media. Corporate Communications: an international journal, 18(2), pp.228-248.
Costello, J., Clarke, C., Gravely, G., D'Agostino-Rose, D. and Puopolo, R., 2011. Working
together to build a respectful workplace: transforming OR culture. AORN journal, 93(1), pp.115-
126.
Ellison, N.B., Steinfield, C. and Lampe, C., 2011. Connection strategies: Social capital
implications of Facebook-enabled communication practices. New media & society, 13(6),
pp.873-892.
Hynes, G.E., 2012. Improving employees’ interpersonal communication competencies: A
qualitative study. Business communication quarterly, 75(4), pp.466-475.
Leblebici, D., 2012. Impact of workplace quality on employee’s productivity: case study of a
bank in Turkey. Journal of Business Economics and Finance, 1(1), pp.38-49.
Lilleker, D.G. and Koc-Michalska, K., 2013. Online political communication strategies: MEPs,
e-representation, and self-representation. Journal of Information Technology & Politics, 10(2),
pp.190-207.
Liu, B.F., Austin, L. and Jin, Y., 2011. How publics respond to crisis communication strategies:
The interplay of information form and source. Public Relations Review, 37(4), pp.345-353.

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López, M. and Sicilia, M., 2013. How WOM marketing contributes to new product adoption:
Testing competitive communication strategies. European Journal of Marketing, 47(7), pp.1089-
1114.
Miller, K. and Barbour, J., 2014. Organizational communication: Approaches and processes.
Nelson Education.
Miller, T., Birch, M., Mauthner, M. and Jessop, J. eds., 2012. Ethics in qualitative research.
Sage.
Sanghvi, T., Jimerson, A., Hajeebhoy, N., Zewale, M. and Nguyen, G.H., 2013. Tailoring
communication strategies to improve infant and young child feeding practices in different
country settings. Food and nutrition bulletin, 34(3_suppl2), pp.S169-S180.