Analyzing HR Communication Strategies: A Report for Sport Love

This report examines HR communication strategies within the context of the Sport Love company. It begins with an introduction to the importance of communication in organizations, highlighting the communication process and its impact on job satisfaction and performance. The literature review emphasizes the need for effective communication strategies to achieve organizational goals, the importance of two-way communication, and the significance of communication skills. Task 1 delves into the principles of communication, such as feedback, clarity, informality, consistency, and timelines, and how these principles should be considered by the HR director when formulating communication strategies. The report also outlines the purposes of implementing a communication strategy, including removing communication barriers and facilitating information sharing. Task 2 discusses the characteristics of effective listeners and speakers, emphasizing the importance of ignoring distractions, understanding the speaker, authenticity, excitement, and confidence. Finally, Task 3 provides a self-assessment of the author's strengths in communication, such as confidence and good communication skills, and weaknesses, such as using technical words and language barriers, concluding with the importance of communication skills in the business world. The report concludes by summarizing the key findings and reiterating the significance of communication strategies for organizational success. The report emphasizes the importance of communication skills in every aspect of the organization.

Individual Report

Table of Contents
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................1
TASK 1............................................................................................................................................1
1. Principles and purposes that HR director needs to consider in a communication strategy.....1
2. Characteristics of effective listener and speaker during meetings..........................................3
TASK 2............................................................................................................................................4
3. Strengths and weaknesses in terms of communicating...........................................................4
CONCLUSION................................................................................................................................4
REFRENCES...................................................................................................................................6
.........................................................................................................................................................6

INTRODUCTION
Communication is the process in which people interact for sharing information or data it
may be two or more than that. In organisation, it is important to have proper pathway of
communication so that important required data can be shared and goals can be achieved (Bădin
and et. al., 2016). Their is proper communication process which must be follow within
organisation i.e., sender encoding message, the channel decoding, noise of receiver and
feedback. So that, necessary data or information can be transfer proper as well as completely. It
is the term which have high level importance for job satisfaction and also in the enhancement of
overall job performances also.
This report is going to explain principles and purposes the HR director needed to be
consider while implementing communication strategy. Along with this, General characteristics of
effective listeners as well as speakers are discussed. It is also highlighting own strengths and
weaknesses in relation to the communicating.
LITERATURE REVIEW
As per the views of Richard Sexton and Virginia Staudt, 2010 Business communication is
getting much attention in some past years. From several research it has been identified that an
organisation must have to implement communication strategies in proper manner for sharing
information and achieving its goals. There is requirement for two way communication in order
to exchange ideas. For fulling gap within manager and other staff members there is requirement
of top to bottom and bottom to top communication.
As per the views of Vinicius, Paulo and Heitor, 2016, communication is important factor
which directly gives wide impact on the success of an organisation or particular project. But still
companies not focusing much on the communication skill of staff members. Moreover, in
organisation communication is needed at every stage of business for communicating with
internal as well as external stakeholders.
TASK 1
1. Principles and purposes that HR director needs to consider in a communication strategy
Communication is the process in which interaction between 2 or more than that take
place. One person is sender and another is receiver in the communication procedure. HR director
of Sport Love company is formulating several communication strategies at that time they have to
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consider principles related to same. So that, effective communication strategy can be followed
within respective enterprise. Principle of communication are as follows :- Principle of feedback – Feedback is important for identifying that Communication
strategy is implemented in proper manner or not. So that if there is any barriers then HR
director of Sport Love will be able to remove properly. Principle of clarity – At the time of developing communications strategy HR director of
Sport Love must have to assure that strategy is clear to each and every employees as well
as they are understanding it in proper manner (Bolfek, Milković and Lukovac, 2017).
Because lack of clarity in strategy may result in affecting entire organisation process in
negative manner. Principle of informality - Communication strategy is primarily designed for making
communication procedure easy so that each and every staff member can interact with the
top level executives easily. Principle of consistency – This principle state that, communication strategy should be
consist as well as implemented along with the policies and plan. HR director of Sport
Love should have to consider respective principle at the time of developing
communication strategy because it assist in sharing important information at the time of
requirement.
 Principle of timelines - As per the principle HR director of Sport Love have to
implement strategies on time (Srinivasa and Deka,2017). So it will result in timely
transferring of important information and data as well as easy work going.
In organisation strategies are formulated with some purpose, below mention are some
purposes which is consider by HR director of Sport Love at the time of implementing
communication strategy :-
 Purpose of implementing this strategy is to remove communication barriers through
which employees of Sports Love are going on. As well as top to bottom and bottom to
top communication will be implemented.
 Apart from this, main purpose is making communication process easy so that employees
can share their views and opinions about any topic. Such valuable opinions can be used
by the manger while implementing successful strategy.
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2. Characteristics of effective listener and speaker during meetings
It is responsibility of each and every organisational member to listen carefully when
meeting help by HR director or any other member of company. Because it will help in
understanding important information in proper manner (CHEN and YAO, 2015). Their are some
characteristics of listener as well as speaker which help in reducing communication barriers are
as follows :-
Characteristics of effective listeners
 Ignore distractions: Their are many distracting things which must be ignore by the
listener so that they can understand sharing information or any other important thing in
proper manner.
 Check body language of speaker: It is main characteristic of an effective listeners that
they examine speaker each and every discussing points as well as other also such as body
language. Along with this, listener analyse gesture and posture also of speaker because it
shows confidence level, hesitation, over confidence and so on. Understands the speaker: It is important for an listeners to firstly understand the
speaker so that what he/she is speaking can be easily understandable. HR director of
Sport Love is suggested to build such characteristic in each and every staff members so
that they can understand all the information shared by the individual as speaker in
meeting.
Characteristics of effective Speaker
 Authenticity: It is important for speaker to deliver only authentic information so that
only valuable or necessary things will be transfer to the listeners. This characteristic give
positive result in the image of speaker and also in organisation by sharing suitable
information or data related to the factors which are given in the speech.
 Excitement: When a speaker deliver speech with excitement than it will result in
boosting up the excitement of listeners also (Kolarik, 2016). But if their is over
excitement in speaker or listener it may give negative impact on the overall meeting
program.
 Confidence: For an speaker it is very crucial to have confidence on the face as well as in
voice tone also. So that, all the listeners of Sport Love carefully listen and understand
information discussing by speaker. Because level of confidence directly reflect on face
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and voice tone, if there is low confidence then listener loose their interest (Kralewski,
2016). Thus, HR director of Sport Love have to build or boost confidence in all the staff
member's. So that, they can easily communicate with each other as well as with top
executives and share their views.
TASK 2
3. Strengths and weaknesses in terms of communicating
Every individual have some strength and weakness same as me also in term of
communication. Some of my strength and weakness are as follows :-
Strength
 Confidence level – In relation to the communication it is important to have confidence in
individual. I have good confidence level which help me in giving presentation, becoming
speaker in meeting at Sport Love company in front of numerous people. Good communicator skills – My this strength make me comfortable while working with
several number of employees in team as well as also with others working in Sports Love.
With the assistance of my respective strength I am capable of delivering the important
message given by top level manger with other employees.
Weakness
 Using technical words - This is one of my major weakness which I have to overcome as
so that I can communicate in proper manner and share necessary information. Use of
more technical words while taking with team members result in creating problem.
Because sometime team member are not skilled as well as English is not their domestic
language. Thu, I have to make sure that I will not use technical words which result in
miss communication.
 Different languages – This is one of my weakness which is want to come out because in
business clients are from several countries and having different languages as well as
culture. So, for overcoming with this major weakness I had joined some classes of
different languages such as Germany, Spanish etc..
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CONCLUSION
From the above discussion it has been concluded that, in organisation there is
requirement of implementing communication strategies in proper manner. For sharing necessary
information and data in proper manner. There are several principles as well as purpose given for
the communication strategy and result in achieving goal of Sport Love. It is important to have
effectual listener and speaker's in the meeting because it will result in making effective
decisions. Hence, overall business communication is very important for the each and every
employees in the organisation at every level. Although, communication skills play important role
in the life of every individual as well as in taking better position in competitive market.
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REFRENCES
Books and Journal
Bădin, L., and et. al., 2016, June. Reflecting on Romanian Universities Ranking: An Entropy-
Based Approach to Evaluate Scientific Research. In International Conference on
Informatics in Economy (pp. 175-183). Springer, Cham.
Bolfek, B., Milković, V. and Lukovac, M., 2017. The Impact of Internal Communication on
Employee Satisfaction at a Workplace. Oeconomica Jadertina. 7(1). pp.16-27.
CHEN, X. and YAO, M. P., 2015. Relationship of security, social support and work-family
conflict among oil enterprise employees. Modern Preventive Medicine. 18. p.012.
Kolarik, D., 2016. Suvremena tehnologija u poslovnoj komunikaciji (Doctoral dissertation, Josip
Juraj Strossmayer University of Osijek. Faculty of Economics in Osijek. Chair of
Quantitative Methods and Informatics.).
Kralewski, D., 2016, September. Business models of Internet of things. In EuroSymposium on
Systems Analysis and Design(pp. 85-103). Springer, Cham.
Srinivasa, K. G. and Deka, G. C. Eds., 2017. Free and Open Source Software in Modern Data
Science and Business Intelligence: Emerging Research and Opportunities: Emerging
Research and Opportunities. IGI Global.
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