Structuring Use of Digital Marketing in Specific Communication

This report provides a detailed analysis of structuring the use of digital marketing within a specific communications strategy. It reviews digital marketing concepts, examines digital communication strategies, and presents examples from brands like Nike and Shopify. The report analyzes their promotional and marketing mix, evaluates the effectiveness of their campaigns using social media metrics such as awareness, followers, engagement, and reach, and ranks the examples based on their effectiveness. The discussion highlights the role of digital marketing in brand promotion, customer communication, and competitive advantage, concluding that digital marketing is essential for building a strong brand image.