Comprehensive SWOT Analysis and Communication Plan for Vinnies

This report presents a comprehensive SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of the communication strategies employed by the St. Vincent de Paul Society (Vinnies) in Australia. The analysis covers three key communication strategies: media releases and press conferences, advertisements and sales, and online social media communication. Each SWOT analysis identifies and explains multiple factors within each category. Additionally, the report includes a PESF (Political, Economic, Social, and Financial) analysis of the organization, providing context for its operational environment. The report further identifies gaps in the current communication strategies and proposes a communication plan, including both non-digital and digital strategies. The digital strategy focuses on leveraging social media platforms to reach the target audience and includes elements of measurement and evaluation to monitor the success of the communication efforts. The report concludes by emphasizing the importance of keeping clients informed and highlights the need for ongoing monitoring and evaluation using tools such as spreadsheets and analytical software to improve feedback and optimize communication effectiveness.

Running head: MANAGEMENT
MANAGEMENT
Name of the Student:
Name of the University:
Author’s Note:

2SWOT ANALYSIS
Media release and Catholic press conference
Strength
 St. Vincent De Paul society can convey their messages to a large number of individuals
at the same time. Media releases like news articles or the weekly journal dailies are read
by a larger section of society, Thus they will be able to write about all the upcoming
fundraising activities through those journals (St Vincent de Paul. 2019).
 This will be beneficial for the organization as they usually target people belonging to the
higher sections of society. As they are a charity organization they have to collect money
from the well off sections of the society (Ambrey et al. 2018). Thus they have to select
some communication mediums that help them to reach out to the people belonging from
these sections of the society.
Weakness
 They can face very tough competition from the other competitors. As there are a large
number of other charitable organizations working towards the same goal, St. Vincet De
Paul society will have to update them on a constant basis
 They have to utilize the common press releases that are hinted not only towards the
Catholic section of society but others as well.

3SWOT ANALYSIS
Opportunity
 Use the opportunity of online social communication mediums. This will help the
company to convey their messages across all geographical barriers. Online networking
sites are used by customers all across the world to sty updated.
 They will also be able to use this opportunity for spreading about their work not only to
local but International customers as well.
Threat
 Uncertainty in the media releases might hinder them from conveying their message to the
targeted customers
 They might suffer from the risk of running a lack of funds as the cost of production is
increasing day by day
Advertisements and sales
Strength
 Making a universal appeal to people located in all the different regions both in and
without Australia. All the customers keep an eye upon the advertisements and sales. They
want to see the best offers that are going on during the time of sale. Thus customers
might get attracted towards the seasonal sale on offers like old age care, low-income
support, and others.
 There will be a certainty that customers will not be missing out the important
notifications of the company (Maley 2018). Advertisements will appear as pop-up menus
and will always be able to attract the attention of customers.

4SWOT ANALYSIS
Weakness
 Some customers might not like to get frequent advertisements. They might even disable
the advertisement option
 Cost of creating attractive and crispy advertisement content is high and is also not
available in plenty (Ambrey et al. 2019)
Opportunity
 The company must use the opportunity of modern advertisement tools like animations,
graphics
 The must utilize the opportunity of collaborating with the best advertisement agencies of
Australia
Threat
 Dissatisfaction caused among targeted clients due to repeated advertisements
 The threat of unattractive and unappealing content of the advertisements might fail to
connect with the people.
Online social media communication
Strength
 The biggest strength is to appeal to the young generation of society who might actively
take part in the charitable works (Killian and McManus 2015).
 They will be able to connect with other agencies or investors who might be big financial
support for the company. Social mediums like facebook, twitters are often very useful in

5SWOT ANALYSIS
connecting people with the investor and banks that might be interesting to tie up with
such charitable organizations or NGOs.
Weakness
 The high cost might initially be a weakness. As the company works purely on the
fundraising activities of the users they might suffer from lack of readymade cash.
 Lack of government support might make it difficult for the organization to carry on with
their communication activities.
Opportunity
 They must use modern scientific technologies like the virtual reality concepts in order to
give a real experience to the customers regarding their services
Threat
 Strong competition from their competitors might turn out to be a major hindrance
 Network safety and security is one of the crucial activity in case of online communication
Political
The stable political situation will help the company to carry on with their business in a
free-flowing and uninterrupted manner (Maley 2018). The company will not face any hurdles if
they want to import manpower and fund from other parts of the country. The taxation rate is also
stable and affordable

6SWOT ANALYSIS
Social
Australia is multicultural and multiracial. Thus the company will be able to get a large
number of workers coming from different social backgrounds. They will be able to connect with
the clients belonging from different sections of society.
Economic
The growth of the economy in Australia is stable but is still not sufficient to provide an
ample amount of support to all the organizations. Australia holds the 13th spot for the largest
economy worldwide. In 2017, the economy grew more than 2 percent.
Financial situation
The Australian government has not shown much interest in helping the company to work
over their financial status (Gregory, Matthew and Baguley 2018). Thus there is a fear that the
organization might suffer from lack of enough money to look after all the poor and needy people
(Swain and Hillel 2017).

7SWOT ANALYSIS
Communication plan
Non digital media strategy
Collaborating with educational institutions and old age homes by distribution of leaflets
This will help in spreading the connection and boost networking system
All the managers like part-time, full-time members and their extended family members will be
visiting schools to conduct workshops on the usefulness of charity program and to spread the
message of Christ.
Full-time staff- Full time staffs like board of directors, founders will lead the campaigns and will
distribute leaflets and pamphlets detailing about their services.
Casuals-casual and part time employees can prepare the content that will be provided on the
leaflets. Content is the basic key factor in case of nonprofit organizations while they are using
non digital media strategy. They have to prepare the constant in a very informative, concise and
precise manner.
Service users
Students can grow up and take part in these NGO missions in order to work towards social
service. Family members of old people or low income earners must actively take part in these
campaigns so that the organization is able to get more recognition and serve a greater number of
people.
Families

8SWOT ANALYSIS
Thus students, teachers and the guardians must also take part in these educational campaigns and
try to support the noble cause by contributing in the fund raising activity by St. Vincent De Paul
society
Funding bodies
Funding bodies or donors both from local and Global level have to take part in helping the
company raise their funds.
Gaps-
 St. Vincent De Paul society does not get any funding from Governing bodies, Thus this
is a major setback for their progress (www.vinnies.org.au. 2019).
 Gap between the organization and young generation of the country
 Gap between company and each customer from different sections of society
strategy implementation outcome
Conferences Collaborate with
media channels or
media bodies who can
help the company
contact with donors.
Appealing to not only
civilians but also local
and International
donor agencies like
WHO, UNICEF
Digital media
strategy.
Using Facebook and
twitters for posting
links of the
This will help in
appealing to the youth
of the country. They

9SWOT ANALYSIS
organization can form groups and
gather money for
donation purposes in
the organization
Feedback system Hiring some external
communication
experts to conduct
horizontal
communication and
take regular feedback
from clients.
This will help in
understanding and
implementing the
dynamic ideas shared
by clients
communication plan implementation:
The targeted group for this organization is the educated and working sections of society. They are
the individuals who can provide some amount of their money or earnings in order to increase the
funds of this organization. As the targeted group of customers will always be engrossed in their
office works, it will be tough for them to go through the media releases on a daily basis. Thus the
best way to reach out to them is by using the online digital media platform. Posting links of the
ongoing events or the links of any past accomplishments in the facebook pages, or twitter sites,
Instagram posts will reach to these targeted customers in a very instant and certain manner.

10SWOT ANALYSIS
Selecting the right platform
This is one of the best strategies for using this company. For instance, just creating a normal
webpage will not be helpful for the company unless they post links in then frequently visited
platforms like youtube, facebook, twitter, and others. They need to connect with the audiences by
posting real pictures, videos and youtube links of the activities or the services that are actually
provided by them (Baptista et al. 2017).
Measure and Evaluate
This is one of the key elements that must be used by the organization. They have to keep in mind
that none of their strategies will be fulfilled unless they are being monitored and evaluated. In
order to do that they will have to use tools like a spreadsheet, Radian 6, Relavvant that will help
them to monitor the level of success and that they are attaining in the long run. This will help them
in getting better feedback from clients as they will try to get social data by engaging in an open
and horizontal communication system (Chaffey and Ellis-Chadwick 2019). Clients are to be kept
well informed about all the events that are taking place in the organization. The company will have
to monitor their success based on the ratings and the feedbacks being given by their clients.

11SWOT ANALYSIS
References
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requests for emergency relief.
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12SWOT ANALYSIS
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