Importance of Intercultural and Technological Communications Essay

This essay explores the critical importance of intercultural and technological communication in today's globalized world. It emphasizes the necessity of understanding and navigating cultural differences for effective communication in various settings, including business, education, and international relations. The essay discusses how intercultural communication skills are essential for breaking down cultural barriers, improving negotiation capabilities, and eliminating workplace conflicts. It highlights the impact of cultural sensitivity on business success, the role of intercultural communication in education, and the need for training to foster understanding and respect across cultures. The paper includes a case study that illustrates the significance of cross-cultural communication in the workplace. The essay concludes by underscoring the significance of supporting cultural and personal worldviews in a diverse workplace.

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IMPORTANCE OF INTERCULTURAL AND TECHNOLOGICAL COMMUNICATIONS
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Introduction
Globalization has made intercultural communication unescapable. In the modern business,
community and classroom environment communicating with people from different cultures has
become the order of the day. Therefore, the art of understanding the manner to communicate
with individuals from different cultures is a workplace skills that has to be emphasized.
Intercultural communication is the ability to interact with dissimilar cultures and social groups
by sharing information (Gut, Wilczewski and Gorbaniuk, 2017). Intercultural communication
entails interacting with people from dissimilar social, religious, educational and ethical
backgrounds, hence it demands that one should understand the difference in how individuals
from different cultures communicate, act and recognize the world around them. Indeed, culture
has a comprehensive effect on the way individuals conduct business. Cross-cultural
communication skills are essential for success both local and international contexts.
For example, in a case study: “Language Barriers in Cross-cultural Communication” involving
Israel and American company. English is regarded as the language to speak when talking across
cultures. In Israel, English was introduced in the workplace with the global technological boom.
Therefore, many Israeli corporation use English in their place of work, although it is situated in a
Hebrew-speaking region since most of their businesses are transacted in the international market.
Even though, most Israelis’ have a relatively good command of English, it is still their second
language. Deficiency of cultural sensitivity in business operations could upset prospects and
existing clients, and estrange employees working in other location across the world. However,
lack of cultural sensitivity pose a negative impact on the organization bottom line (Vassou,
Zopiatis, and Theocharous, 2017, p. 23). This paper will discuss the steps that should be taken to
improve intercultural communication skills that will help to improve personal marketability.

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Intercultural communication removes cultural barriers
Research has found that intercultural communication teaching is extremely significant to
breaking the silos of cultural barricades. Subsequently, intercultural communication aids to build
awareness of cultural norms and support communication and self-awareness skills. Accordingly,
this form of communication is significant for business transactions because it allows persons to
adapt their skill set to achieve the needs of intercultural collaborations which is a major value to
business internationally (Shah and Barker, 2017, p. 220). Therefore, international affairs
education programs have been introduce in higher learning institutions to help eliminate cultural
walls by training analysis as well as elucidation for cross-cultural connections at different levels.
Indeed, primary aspects like things that are regarded as suitable private space and meeting
decorum play a major role on business interaction outcomes.
Improve national skills
Training intercultural communication improves people capability to negotiate, hence it expands
the business marketability amongst worldwide workforce. Every culture has their set of rules in
regard to negotiation. As a result, Martin (2015, p.6) recommends that cross-cultural framework
integration for individuals that work with multiple culture in the daily endeavors. In addition to
that Ting-Toomey and Dorjee (2018) assert that to expand the marketability as well as value of a
company it is relevant that they accept the mindset of a person who understand how to navigate
the industry and knows dissimilar worldviews.
Prominence of intercultural communication to different career fields
Education is dependent on operative communication between learners and the teacher. In this
sense, cross-cultural communication has become a key milestone since schools are currently

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become more diverse socially. Henderson and Barker (2018, p. 3278) note that effective
instructors are efficient communicators and therefore socially experienced in intercultural
circumstances. Tutors are thus supposed to be subtle to the likely challenging outcomes of cross-
cultural communication in a socially diverse class. Communication is an essential resource of
intercultural knowledge as well as a mutual enrichment that coexists amongst culturally diverse
learners if proactively managed by the teacher. Therefore, effective communication is a
qualification for the successful transmission of knowledge in schools. Indeed, a rich range both
verbal and nonverbal performances appropriate to cross-cultural settings and effective ability to
respond sensitively to people from other cultures has made it possible for education to triumph
across the globe.
In the contemporary world that has come with the advent of multi-national corporations and
international corporations, it is inevitable to run business short of communicating across different
cultures. Researcher in this global era view globalization in the perspective of increasing cross-
cultural communication process, competency and efficiency for undertaking business. To
successfully communicate in a cross cultural setting understanding and knowledge of cultural
aspects like beliefs, attitudes, values as well as behavior are critical factors. Effective
intercultural communication in the international economy offers pragmatic implements on how
to describe a communication strategy, perform business talks and train representatives to realize
success.
Eliminate conflicts
With global migration becoming less costly and available, people are increasingly able to work
in diverse settings they become exposed to different cultures. Every individual has their culture
that impacts on their mode feelings, mode of thinking, as well as behavior, hence these

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dissimilarities can lead to conflicts. When working in a busy workplace, conflict is said to be an
inevitable matter in a corporation because of diverse personalities, multiple cultures and multiple
pressure. However, a counterproductive workplace conflict comes with many destructive
repercussions. Consequently, for the essence of eliminating such type of conflicts, intercultural
communication training is important (Lüdi, Meier, and Yanaprasart, 2016). Cross-cultural
communication training emphasizes on people’s self-esteem and teams by empowering them
with a sense of control over previous difficult situation in the place of work. All people have
certain barrier like prejudices, preconceptions as well as obstructs to understand other
individuals. Cross-cultural communication training demystifies other culture by presenting them
under an objective light (Mao and Hale, 2015, p. 133). Indeed, by learning other cultures barriers
gradually chip away hence allowing for a more open relationship in the workplace.
Conclusion
To conclude, in the current workplace, the subject of international communication is apparently
of great significance in diverse profession fields as illustrated in the paper. Therefore, it is critical
to buoy up cultural as well as personal structures of worldviews, language comparisons and
meaning in the current varied workplace.

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Reference list
Gut, A., Wilczewski, M. and Gorbaniuk, O., 2017. Cultural differences, stereotypes and
communication needs in intercultural communication in a global multicultural environment. The
Employees’ perspective. Journal of Intercultural Communication, 43(1).
Henderson, S. and Barker, M., 2018. Developing nurses’ intercultural/intraprofessional
communication skills using the EXCELLence in Cultural Experiential Learning and Leadership
Social Interaction Maps. Journal of clinical nursing, 27(17-18), pp.3276-3286.
Lüdi, G., Meier, K.H. and Yanaprasart, P. eds., 2016. Managing plurilingual and intercultural
practices in the workplace: The case of multilingual Switzerland (Vol. 4). John Benjamins
Publishing Company.
Mao, Y. and Hale, C.L., 2015. Relating intercultural communication sensitivity to conflict
management styles, technology use, and organizational communication satisfaction in
multinational organizations in China. Journal of Intercultural Communication Research, 44(2),
pp.132-150.
Martin, J.N., 2015. Revisiting intercultural communication competence: Where to go from
here. International Journal of Intercultural Relations, 48, pp.6-8.
Shah, D. and Barker, M., 2017. Cracking the cultural code: Indian IT expatriates’ intercultural
communication challenges in Australia. International Journal of Cross Cultural
Management, 17(2), pp.215-236.

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Ting-Toomey, S. and Dorjee, T., 2018. Communicating across cultures. Guilford Publications:
New York.
Vassou, C., Zopiatis, A. and Theocharous, A.L., 2017. Intercultural workplace relationships in
the hospitality industry: Beyond the tip of the iceberg. International Journal of Hospitality
Management, 61, pp.14-25.