Implementing Communication Technology in Restaurants Adelaide

This report focuses on enhancing business communication for Restaurants Adelaide through the adoption of digital technologies. The restaurant aims to improve internal communication among staff (chefs, cooks, servers, etc.) and overall business operations using Redcat Smart Point Of Sales' communication tools. The report explores the use of social media, instant messaging, discussion forums, blogs, and intranets. It highlights how these tools can streamline communication, boost employee recognition, and improve customer service. The report also examines the benefits of instant messaging, group messaging, and podcasts for quick information dissemination and training. Furthermore, the report emphasizes the value of intranets for sharing information, resources, and best practices, ultimately aiming to create a more efficient and customer-focused business environment. The report concludes that the implementation of these technologies can significantly benefit Restaurants Adelaide by improving communication, efficiency, and customer experience.

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student
Name of the University
Author’s note

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Executive Summary
Restaurants Adelaide is one of the popular restaurants that wants to enrich their business
activity. They serve various kinds of delicious dishes. Now they have planned to adopt the
communication technology so that the employee staffs- the chefs, the cooks, the serving staff,
the dishwashers, the hosting staff, the bus persons, the delivery boys and the manager can
communicate with each other and carry out the business activities of the restaurant in agile
and effective manner. Restaurants Adelaide thus have decided to adopt Redcat Smart Point
Of Sales’s communication tools. The various kinds of communication tools like the instant
messaging applications, discussion forum, blogs, intranet connections that can prove to be the
effective tools have been showcased in the report.

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Table of Contents
1. Introduction............................................................................................................................2
2. The brief history.....................................................................................................................2
3. Source data.............................................................................................................................3
• Using Social Media in the workplace to communicate.......................................................3
• Communicating companywide employee recognition........................................................3
• Boosting workplace motivation through innovative communication tools.........................4
• Implementing instant messaging/group messaging, discussion forums and chat rooms in
the workplace.........................................................................................................................5
• Podcasts, internal blogs/vlogs as a means to communicate to employees...........................6
• Using an internal intranet/social Intranet for employee interaction....................................6
4. Conclusion..............................................................................................................................6
5. References..............................................................................................................................7
6. Appendices.............................................................................................................................9

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1. Introduction
Restaurants Adelaide has decided to adopt the digital communication technology to
enhance their business operations. Redcat Smart Point Of Sales has come up with some
accounting management solutions and business management solutions by which the
restaurant’s business operations can get embellished (Refer to Appendix A). The employee
staff can communicate with each other and the business operations can be really fast and
effective with the assistance of the information and communication technology.
The report highlights the impacts of the social media, instant messaging, discussion
forums, blogs, intranet and various other communication tools. Redcat Smart Point Of Sales
applications contribution will be showcased in the report.
2. The brief history
The Restaurants Adelaide is a popular restaurant established in Adelaide, Australia
and they are known to serve various kinds of delicious foods. They serve the customers of
Adelaide various kinds of delicious foods from breakfast to lunch, from coffee to sweets. In
breakfast, they serve the popular dishes like caramelised beetroot, Hommus, Porkbelly bacon,
oven-roasted bacon, greens, sauces and others. In breakfast, they serve pasta to the customers.
Also, spaghetti crab and spaghetti octopus are two delicious dishes of the restaurants. Also,
they are known for Italian foods. Along with the spicy foods, they have been popular for
serving quality sweets as well. Now they have decided to adopt the information and
communication technology services for their premises. The information and communication
technology can enhance the digital communication strategy within the organisation.

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3. Source data
• Using Social Media in the workplace to communicate
The social media can prove to be an effective tool in the restaurant workplace, the
internal team communication can be greatly benefitted by the usage of social media
applications of Redcat Smart Point Of Sales (Bhagat et al., 2017). In Restaurants Adelaide,
there are separate departments for cooking of food, each department has been given the
specific responsibility, still they need to collaborate among themselves for better preparation
of food, the collaboration procedures can get eased with the advent of Internet, smartphones,
and the social media applications. The cook can discuss with each other and can know the
progress of the preparation of food (Yang, 2017). The manager similarly can be aware of the
progress of the food and can assure the customers that the food will be delivered within time.
The social media apps can help the cook to communicate with the waiter as well. The cook
after preparing the food can immediately acknowledge the waiter to deliver the food. The
cook can immediately inform to the managers if the vegetables or any other items get
exhausted. Thus the social media can play an important role in Restaurants Adelaide.
• Communicating companywide employee recognition
Redcat Smart Point Of Sales delivers value through restaurants’ procedures,
restaurants’ solutions, restaurants’ employees (Kang, Tang& Fiore, 2014). The employees of
the restaurant if gets registered to the Redcat Smart Point Of Sales, the managers of the
company can come to know the number of employees in the restaurant. The manager of the
restaurant can track the employees if they get connected to the Redcat Smart Point Of Sales’
site. The manager can get a glimpse of all the employees who are online and who are active.
In this way he can recognise the registered customers and he can divide the responsibility
among the employees. The manager can analyse any query or any issue raised and can
provide immediate solutions to the group chat (Drago, 2015). The employees can get the

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solutions immediately and can work with full efficiency, Thus the restaurant adopting the
information and communication technology can be significantly benefitted. The delivery
boys deliver the food items to the respective customers’ destinations, thus the manager can
know the food products are being delivered properly or not, also the if the delivery boys face
any problem the manager can solve the problems immediately.
• Boosting workplace motivation through innovative communication tools
Redcat Smart Point Of Sales provide various kinds of communication tools to the
Restaurants Adelaide. The intranets, the chat rooms, private as well as group messaging can
be beneficial for the restaurant (Utama et al., 2017). The intranet connections can help the
employees to connect to each other within the same organisation. The intranets can be treated
as a communication platform which can be helpful to connect to the external data sources like
Google+ and other similar social media sites. The Business Intranets have become the
standard in maintaining the data including the protocols, branding, logos and other resources.
Restaurants Adelaide can be similarly benefitted by the Business intranets. The chatrooms,
the group messaging and the private messaging can prove to be an effective tool for carrying
out the business operations of the restaurants (Arcese et al., 2014).
The chefs, the cooks, the serving staff, the dishwashers, the hosting staff, the bus
persons, the delivery boys and the manager can communicate with each other via these
innovative communication tools. The chat room can be helpful while the manager wants to
communicate with all the employees and want to convey message all at the same time. The
Instant messaging can be helpful for those employees who one-to-one communication; it can
be helpful for the manager who wants to convey messages to an individual employee.
A discussion forum can also become effective means of communication (Law,
Buhalis & Cobanoglu, 2014). A topic can be raised by some employee of the restaurant. The

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topic can be debatable as well. The employees can give reviews to the discussion forum, thus
all the employees along with the manager can get an overview of the particular topic
discussed. Also, the managers can analyse the topic discussed in the discussion forum and
can take necessary actions.
The internal blogs can be fruitful for the restaurant as well. The employees - the chefs,
the cooks, the serving staff, the dishwashers, the hosting staff, the bus persons, the delivery
boys and the manager can connect across all departments, because of the internal blog, the
employees can stay up-to-date about the restaurants’ news update and the restaurants’
adopted new policies (Cline, 2014). The manager can send audio messages to the employees
in the form of podcasts.
• Implementing instant messaging/group messaging, discussion forums and chat
rooms in the workplace
The instant messaging can help the restaurants’ managers to take quick actions, thus
the business operations can be carried out in agile and effective manner. The chefs, the cooks,
the serving staff, the dishwashers, the hosting staff, the bus persons, the delivery boys and the
manager and other employees all can communicate with ease with the assistance of instant
messaging feature from Redcat Smart Point Of Sale and remain connect with each other all
the time (Cobanoglu et al., 2015). If any kind of issues incurs, the managers via instant
messaging can inform a single employee or can inform all the employees in a single group
messaging platform. Sometimes, it may happen any customer is dissatisfied with the
restaurant’s service, the customer can complain and the manager by instant messaging can
solve the issue. The discussion forum allows the employees to raise any question and issue
and discuss the same in the forum (Chewning, Lai & Doerfel, 2013). All the employees are
welcome in the forum, they can present all their views and based on that the manager will
access all the aspects and can take vital decisions accordingly.

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• Podcasts, internal blogs/vlogs as a means to communicate to employees
The manager can communicate with the employees by sending the podcast to the
employees. The audio files send a podcast to the employees will contain the important
message that the employees must take into consideration, must follow (Šerić et al., 2014).
Similarly, the internal blogs and the vlogs from Redcat Smart Point Of Sales can be really
helpful. The managers can create training videos, they can upload videos messages and
behind the screen, footage can increase the employee engagement and the employee
retention. Infographics is another mean by which the marketing team of Restaurants Adelaide
can demonstrate the marketing strategies (Saeed et al., 2016). The infographics help to
communicate instructions very easily and quickly.
• Using an internal intranet/social Intranet for employee interaction
The intranet facilitates the better internal communication. The restaurants’ employees
can stay connected with each other all the time; the employees can share staff news as well as
announcements with the help of intranet (Linstone & Phillips, 2013). Thus the corporate
information can be shared anytime anywhere anytime. The intranet can also facilitate the
share of the resources and the best practice. The intranet provides a platform, a virtual
workspace. The virtual workspace encourages teamwork and it is the place where the
resources can be stored and can be shared (Morrison & Gomez, 2014). The manager, as well
as the restaurant trainer, can use the platform to train the staff and the employees of the
restaurant premises. The restaurant trainer can share online training materials with the staff
via this platform. The intranet even can provide the enhanced customer service. The
customers can give feedback and based on the feedback the restaurant can take actions.
4. Conclusion
It can be concluded from the above discourse that the chefs, cooks, serving staff,
dishwashers, hosting staff, bus persons, delivery boys and the manager can be benefitted by

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the Redcat Smart Point of Sale application. The adoption of internet technology can give
Restaurants Adelaide the edge to perform the business activities in agile and effective
manner. Redcat Smart Point of Sale comes with multiple information and communication
technology features that can improve the customer service for the restaurant has been
discussed in the report. The impact of social media, the aspects of instant messaging,
podcasts, and the discussion forum that can ease the communication process between the
employees have been showcased in the report. Thus Restaurants Adelaide must adopt the
intranet technology for enhancing the customer experience as well.

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5. References
Arcese, G., Campagna, G., Flammini, S., & Martucci, O. (2014). Near field communication:
technology and market trends. Technologies, 2(3), 143-163.
Bhagat, S., Wate, P., Kurliye, R., Kadve, L., Sonune, P., & Gonnade, P. (2017). E-Restaurant
Android Application Using Near Field Communication. Imperial Journal of
Interdisciplinary Research, 3(3).
Chewning, L. V., Lai, C. H., & Doerfel, M. L. (2013). Organizational resilience and using
information and communication technologies to rebuild communication
structures. Management Communication Quarterly, 27(2), 237-263.
Cline, H. F. (2014). Information communication technology and social transformation: a
social and historical perspective. Routledge.
Cobanoglu, C., Yang, W., Shatskikh, A., & Agarwal, A. (2015). Are consumers ready for
mobile payment? an examination of consumer acceptance of mobile payment
technology in restaurant industry. Hospitality Review, 31(4), 6.
Drago, E. (2015). The effect of technology on face-to-face communication. Elon Journal of
Undergraduate Research in Communications, 6(1).
Kang, J., Tang, L., & Fiore, A. M. (2014). Enhancing consumer–brand relationships on
restaurant Facebook fan pages: Maximizing consumer benefits and increasing active
participation. International Journal of Hospitality Management, 36, 145-155.
Law, R., Buhalis, D., & Cobanoglu, C. (2014). Progress on information and communication
technologies in hospitality and tourism. International Journal of Contemporary
Hospitality Management, 26(5), 727-750.

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Linstone, H. A., & Phillips, F. (2013). The simultaneous localization–globalization impact of
information/communication technology. Technological Forecasting and Social
Change, 80(7), 1438-1443.
Morrison, S., & Gomez, R. (2014). Pushback: the growth of expressions of resistance to
constant online connectivity. iConference 2014 Proceedings.
Saeed, H., Shouman, A., Elfar, M., Shabka, M., Majumdar, S., & Horng-Lung, C. (2016,
December). Near-field communication sensors and cloud-based smart restaurant
management system. In Internet of Things (WF-IoT), 2016 IEEE 3rd World Forum
on (pp. 686-691). IEEE.
Šerić, M., Gil-Saura, I., & Ruiz-Molina, M. E. (2014). How can integrated marketing
communications and advanced technology influence the creation of customer-based
brand equity? Evidence from the hospitality industry. International Journal of
Hospitality Management, 39, 144-156.
Utama, D. N., Lazuardi, L. I., Qadrya, H. A., Caroline, B. M., Renanda, T., & Sari, A. P.
(2017, May). Worth eat: An intelligent application for restaurant recommendation
based on customer preference (Case study: Five types of restaurant in Tangerang
Selatan region, Indonesia). In Information and Communication Technology (ICoIC7),
2017 5th International Conference on (pp. 1-4). IEEE.
Yang, F. X. (2017). Effects of restaurant satisfaction and knowledge sharing motivation on
eWOM intentions: the moderating role of technology acceptance factors. Journal of
Hospitality & Tourism Research, 41(1), 93-127.

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6. Appendices
Appendix 1: Redcat Smart Point of Sale
Redcat was established in 1992 and is a subsidiary of the Belgravia Group of
Companies with interests in technology, operating businesses, property and listed equity and
net assets in excess of $100 million. Redcat has offices in Melbourne, Sydney and Brisbane
and channel partners in all states.
Figure 1: Redcat Smart Point of Sale
The Redcat suite of software has been developed in Australia in accordance with
Australian tax and accounting standards. With modules that enable you to manage sales, staff,
stock and payroll through to accounts, GST, customer loyalty and more, Redcat provides
complete Point of Sale and Business Management solutions.
Redcat has extensive experience in hospitality, technology and accounting practices.
We understand the unique challenges you face on a day by day basis and can provide advice
and solutions that will enable you to overcome these challenges.