Unit 3.26 Communication Skills: Theories and Models Analysis

This assignment provides an analysis of communication theories and models, focusing on their application within a business context. It specifically examines the Shannon-Weaver model, also known as the information theory, and the Transactional model of communication, highlighting their strengths and weaknesses in conveying messages effectively. The assignment brief outlines the importance of clear communication in business, emphasizing both oral and written skills. The solution demonstrates an understanding of how these models contribute to effective communication within an organization and how they can be applied to improve working relationships with staff and clients. The provided solution also includes references to academic sources, further supporting the analysis of the communication theories discussed. The assignment is designed to prepare students for interviews by demonstrating their knowledge of communication skills and models.

THEORIES OR MODELS OF COMMUNICATION
Communication is a broad concept as interacting or sharing information can be different
from person to person. This is due to behaviour and personality differences, in order to
understand human communication various models are developed.

Shannon and weave
This theory depicts a mechanical communication theory, also termed as information theory
and is based on a conceptual model consisting of an information source, a transmitter,
receiver and destination. In between, there together exists a source of noise among the
transmitter and receiver that controls the signal and the quality of the message. Although, it is
not considered to be an effective model for one- way transmission and not having any
loop of feedback. But, it is also beneficial in terms of detecting noises.

Transactional model of communication
This particular theory of communication proposed by
Barnlund has defined a reciprocal system of communication
in which people interactively communicate with one another.
It basically states the procedure of giving and receiving
messages with minimum 2 communicators known as
sender and receiver. As a result, to which, both the effects
and the effectiveness of communication depends upon the
correspondents. In accordance to this theory, it is important
for the communicators to create a shared meaning of their
messages. This theory has together proposed 2
behavioural cues for both oral and written forms of
communication. In which, the environmental and noise are
referred to be a part of the shared message. As per
Barnlund’s transactional theory of communication, there
exists 2 distinct type of communication namely interpersonal
and intrapersonal. The former one involves encoding and
decoding among oneself in contradiction to another one that
includes the same procedure with one another. Apart from
this, Barnlund also formed 7 different hypothesises of
communication, also termed as postulates.

References
Chien, M. E. and et.al., 2015. iCAN: A tablet-based pedagogical system for improving
communication skills of children with autism.International Journal of Human-
Computer Studies.73. pp.79-90.
Hawkins, A. and Tredgett, K., 2016. Use of high-fidelity simulation to improve
communication skills regarding death and dying: a qualitative study.BMJ Supportive &
Palliative Care. pp.bmjspcare-2015.
Klenk, N. L. and et.al.,2015. Stakeholders in climate science: Beyond lip
service?.Science.350(6262). pp.743-744.
Zimmerman, T. S. and Shelley, A., 2016. Using Shared Journaling to Practice
Communication Skills With Couples.Techniques for the Couple Therapist: Essential
Interventions from the Experts. pp.13.

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