Applying Communication Theories: Convincing Staff on New Dress Code

This essay critically analyzes the application of business communication theories to address challenges in implementing a uniform dress code policy within an advertising company. The scenario involves a new management decision enforcing company logo shirts for all staff, leading to internal resistance. The essay explores the importance of communication at the workplace, emphasizing internal communication and its role in motivating employees and building trust. It discusses various communication theories, including Tompkins and Cheney’s Organizational Control Theory, Organizational Information Theory, Uncertainty Reduction Theory, Structurational Theory, and Deetz’s Managerialism Theory. The essay advocates for the application of Communication Accommodation Theory to bridge communication gaps between management and staff, foster understanding, and convince employees about the necessity of the dress code. Ultimately, effective communication, particularly through accommodating diverse communication styles, is presented as crucial for resolving conflicts, enhancing employee morale, and achieving organizational goals. Desklib offers a wealth of similar solved assignments and study resources to assist students in their academic pursuits.

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student
Name of the University
Author note

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Introduction
The essay helps in analysing the different kind of difficulties in the process of
communication in the different kind of organizations. The different kind of communication
theories has to be analysed in an effectual manner wherein this will help in solving the
different issues regarding the dress code policy in the respective advertising company. The
importance of the business communication theories has to be analysed effectually as this will
help the company in convincing the employees to adhere to the new policies of the company.
Overview of the case
The case is related to the difficulty faced in communicating with the individuals of the
different levels in the organization. In the present scenario, the organization that has been
taken is advertising company and the issue that has been raised in the case is relating to the
dress code policies that has been applied for all levels of the company. The employees or the
staff members of the company has to wear company logo shirts for the entire day.
However, the new decision has caused different kind of informal issues in the
organization, on the other hand the higher officials are not in a position to overturn the
decision. There have been communication issues in the organization that has to be solved
effectually with implementation of different kind of communication theories. The different
kind of theoretical models and practices has to be analysed in an appropriate manner that will
create huge understanding on the issues and solve them appropriately.
Importance of Communication at workplace
Communication is essential in the advertising company for the entire development of
the organization. It helps the managers in performing the basic functions of the management
that includes planning, motivating and organizing the different functions in an effectual
manner (Tamburrini et al. 2015). Communication acts as the source of information for the

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decision-making process and it helps in identifying the alternative course of the action as
well. There are different kind of models that can be used that includes communication,
transactional and linear model to solve the communication barrier and gap between the
employees of the organization.
Communication is the basic feature of the management wherein it helps in increasing
the morale of the employees in the organization. It is done through non-verbal and verbal
communication and this helps them in meeting the different requirements of the individuals
effectively. Lastly, it can be seen that the communication will help in building the attitude of
the individuals in an effectual manner to form the different attitude pf the individuals.
Communication is essential in nature in the organization wherein this will help in
solving the different kind of dilemmas in the communication between the higher officials of
the organization along with the lower level employees. There are different models and
theories of communication that can be used by the respective company as this will provide
chance to the staff members to place their views on the dress code change, as this will assist
the entire organization in implementing the changes accordingly.
Importance of internal communication
Proper internal communication is essential in the respective company as this will help
in functioning of the different kind of effective relationship among the individuals. From the
scenario, it can be seen that it will provide the employees with essential information about the
jobs, environment of the organization as well. Proper communication will help in motivating
and building trust among the individuals effectually (Andrews and Shimp 2017). Proper basis
will be created for the different individuals along with groups in the organization to make and
create hopes and this will provide morale to the employees in order to convince them in an
appropriate manner.

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The process of communication has to be adopted in an effectual manner wherein the
communication networks will help in making the complex situation easier. As the manager of
the advertising company, I would be implementing different kind of basis wherein the
Theories of Business Communication
It has been seen that there are different kind of communication barriers and issues in
the advertising organization wherein the decision-making process of the senior management
has implemented the new dress codes for the individuals of all the levels in the organization.
However, there has been different kind of informal miscommunication between the different
employees in different levels and the top officials did not overturn their decisions as well.
As a manager, I think proper communication is essential in nature in the organization
as this will help in increasing the morale of the employees and they will be feeling valued as
well. The decision-making process has to be efficient in nature as this will help in making the
flow of communication effective (Hancock and Rubin 2015). Effective communication will
assist the organization in controlling the process of the entire management and socializing
helps them in changing the different perceptions of the employees in the organization as well.
Proper communication models and theories help in reflecting the idealistic aspirations of the
theorists and this will assist in analysing the contribution of the organizational control and
communication becomes easier in nature as well to complete the tasks effectively.
Tompkins and Cheney’s Organizational Control Theory is one of the
communication theories that is the extension of the Weber’s classic theory wherein it is said
that the organization needs to exercise the power in a simple and concertive manner. With the
implementation of this respective theory, the advertising company needs to understand the
different needs and preferences of the individuals and perform the task in an effectual manner
as well (Hargie 2016).

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With the implementation of the organizational information theory, the theory will
help in providing insight into the different kind of unique methods wherein the same can be
utilized in the organization as well. The Uncertainty and Reduction theory of communication
will help in understanding the different risks and solve them in an effectual manner. Proper
planning is involved in this phase that includes the communication is guided by rules and
regulations and the rules will be less in nature as well. The different attitudes, beliefs along
with interactive communication has to be adopted by the company as this will help in
providing the information to the different level employees properly (Cardon and Marshall
2015).
Structurational theory is the other theory that can be adopted by the respective
advertising company wherein this will help in making the entire structure conceptual in
nature and solve the different kind of issues effectively (Barnlund 2017). The problem that is
faced by the staff members of advertising company can be reduced with implementation of
structurational theory as the behaviour and structure are intertwined in nature and this will
help in providing importance to the decision-making strategy of the individuals in an
effectual manner (Dainton and Zelley, 2018).
In order to solve the different issues in the organization, the Deetz’s Managerialism
Theory can be used by the company with implementation of the managerial perspectives. The
managerial perspective can be influenced by the respective theory wherein it helps in
understanding the beliefs of the individuals to provide them equal importance and solve the
issues in a strategic manner (Geise and Baden 2015). The respective managerial theory has to
be applied as this helps in enhancing the potentiality of employees and this acts as the
motivating force for increasing and implementing greater efficiency along with productivity
as well (Meuter et al. 2015).

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With the implementation of the good communication skills, it will help the
organization in providing the ability communicate in an effectual manner (Siegman and
Feldstein 2014). The Deetz’s Managerialism Theory can be used by them as this will assist
in implementing managerial functions in an effectual manner that will provide the ability to
communicate with the other individuals effectively. Proper friendly image has to be created
with the communication skills between the higher and lower level staff members that will
establish friendly relationship between the individuals in the organization as well (Hashim
2015).
For this particular situation, the communication accommodation theory can be applied
by advertising organization that has been developed by developed by Howard Giles (Gallois
and Giles 2015). With the help of this theory, the respective company can implement
different strategies that the individuals will help in adopting to the different communication
strategies and reduce the social differences. In the particular situation, it has been seen that
there are different kind of issues in the organization wherein the higher officials did not
overturn the dress code change policy and there were informal issues among the lower level
staff members who did not want such change to occur in the workplace (Bargiela-Chiappini
and Nickerson 2014).
As the manager, I will be implementing the communication accommodation theory
as this will assist the lower level employees in understanding the situation and I will be
communicating with them individually and make them understand the importance of the
company logo shirts (Giles, Gasiorek and Soliz 2015). With the communication
accommodation theory, I will assist them in fixing a particular meeting with both the parties
and understand their queries effectually. I will be gaining knowledge on the same and then
convince the staff members of the organization to understand the necessity of the dress codes
efficiently (Dragojevic, Gasiorek and Giles 2015).

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Proper convincing power is essential in nature in the organization as this will help in
providing proper understanding on the requirement of the dress code and this will assist in
reducing the different kind of social differences. The communication accommodation theory
will help the entire company along with both the parties to adopt the communication of the
lower level employees to the senior level employees. While communicating with one another,
there will be different kind of similarities and dissimilarities in the speech of both the parties,
however such things has to be handled in an effectual manner and accommodate the style of
the communication that will be best fit in the organization. The communication
accommodation theory helps in reducing the different conflicts in the effectual manner.
Proper analysis of both the behaviours has to be done in an effectual manner that will help in
finding reasonable solutions to get effective results.
Lastly, proper communication accommodation theory helps in understanding the
issues and solving them effectively and make the communication process effectual in nature.
The process of communication will help in affecting the communication in an effectual
manner. When the junior employees of the organization are communicating with the higher-
level employees, it is required for both the parties to accommodate to the requirements of the
same and this will help in hiding the different kind of differences in an effectual manner as
well.
In this scenario, proper ascertainment is required to be maintained in an effectual
manner in the organization as this will help then manager in accommodating the needs of the
employees and solve the issues effectively by convincing them to adopt the dress code that is
helpful for them. The manager will make the higher officials understand the different
difficulties and solve them effectually as well. Furthermore, the manager of the organization
has to communicate properly and in an effective manner wherein this will help them in

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gaining competitive advantage in comparison to the different competitors and this will help
them in solving the issues effectually.
Conclusion
Therefore, it can be concluded that proper communication theories have to be
analysed in an effectual manner as this will help in solving the different issues appropriately.
The different communication accommodation theory can be applied by the advertising
company in such a manner that will assist them in influencing the decisions effectively and
solving them effectively. It has been seen that the communication accommodation theory is
guided by the different norms and regulations that has to be followed by the employees in the
organization.
Furthermore, it has been seen that the communication accommodation theory is
beneficial in nature wherein it includes the different kind of social behaviour of the
individuals in the organization. As the manager, I tried to solve the informal issues in the
organization with the theories of communication that will be adhered to the employees to
follow the business policy that is new in nature. Lastly, the communication barriers are
required to be removed with different strategic implementation in an effectual and
appropriate manner.

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