Applying Communication Theories in Organizations: SCU, 2018

This essay discusses the application of various business communication theories within an organizational context, using a real-life example of a business meeting and media interaction. It highlights the importance of verbal, non-verbal, vocal, and visual communication, as well as active listening, paralanguage, and self-awareness in effective communication. The essay emphasizes how mastering these communication skills can strengthen teams, boost employee morale, increase customer satisfaction, and improve overall business productivity. It concludes that organizations should wisely select communication channels to foster a positive work culture and that effective business communication is crucial for both management and employees. The author learned from observing the CEO's communication skills during the event, reinforcing the value of these theories in professional life. Desklib provides access to similar solved assignments for students.

Running Head: COMMNUNICATION 0
Communication
Communication theories in organization
(student details:)
12/4/2018

Communication 1
Communication in Organization
Communication is the only way to interact with each other whether it is a business
conversation or personal one. Hence there are many types of business communication
theories, which play an important role in an effective communication between employees and
the management of the company (Littlejohn & Foss, 2010). For an example, after rules and
regulations communicated to all of the employees, all employees of an organization are
bound to follow them, because they are set for some purpose. In this way, communication
helps in making the system of an organization comfortable and ideal for all of the employees
while working (Summers & Smith, 2010).
Coming to the main essay question, which is related to the application of different business
communication theories, I will attempt to understand a live communication setting event so
that practical implementation of effective communication can be introduced here. Writer
wants to quote a real life example of the communication event which is clearly having an
application of some great communication theories (Austin & Pinkleton, 2015). There was a
business meeting in our office for the upcoming product launch of our organization where all
our senior managers as well as the CEO of the company were present for discussing about all
the details of the upcoming product and its launch. Additionally, there was an interaction
between the CEO and Media regarding announcement for the upcoming product launch
(Management Study Guide, 2017). This was the communication event where I have seen that
below listed communication theories were easily applicable and seemed useful:
 Difference between vocal & non-vocal, verbal & non-verbal communication
 Active listening, Paralanguage, including silence
 Facial communication: including eye communication, eye avoidance, pupilometrics
 Internal self-talk, Self-identity: enhancing self-esteem improves your communicative
competence (Management Study Guide, 2017).
In the communication event of this business as well as media conversation, all employees
were sitting at one side of the conference room and two persons including the CEO of our
company and on media representative were sitting at the front side. I could see the difference
between verbal, vocal as well as visual communications and their reciprocals with the help of
conversation between media person and our CEO. The way CEO was answering all the
queries of media person, was using effective verbal, vocal, visual, and non-verbal

Communication 2
communications to deliver his business intentions to all of us. Our CEO’s voice pitch, tone
and speed of voice, gestures, body posture, facial expressions, stance, proximity to the
listener, eye contact and movements, and dress as well as appearance all were communicating
non-verbally efficiently. When media person was interacting with him, then an eye-contact
was continuously engaging his attention towards CEO’s responses that the media person
could not even observed the meeting time was over. At the same time, the media
representative was an active listener, aware of paralanguage lying in silence as well as
capable of reading facial communications. During the whole conversation at one instance,
media person asked a question regarding the new product that from where you got the
inspiration of launching this complete new budget product into the market. At that time, the
CEO was talking to his inner-self and evaluating the correct answer towards the question so
that his self-esteem can be preserved by conquering communicative competence.
Moreover, I learnt many more things related to an effective business communication with the
help of the way of putting questions and answering them by the two persons communicating
with each other. I observed that active listening gives you the power to answer any question
or query efficiently and correctly. Besides, the attribute of active listening was resent in both
of the persons, which was enhancing their capability to engross as well as pass on the info
and data specified during the communication exchange. I can suggest that through developing
communication skills and techniques of actively listening great communications will provide
the listeners better empathy and clarity. From the CEO of our company, I learnt many things
in that one conversation which were teaching effective business communication. His great
communication skills were helping him out in following ways:
 Helping him for building and strengthening the team in organization (Keller, 2013).
 Boosting employees’ morale in all ways
 Increasing customers’ satisfaction
 Improving productivity of business in an organization (Cooren et al., 2011).
In this way, effective business communication of our CEO as well as media representative
was ultimately enhancing skill set of all of us in all ways to be successful at our workplace
(Putnam & Nicotera, 2009). Thus, communication event during our business meeting was
successful in teaching many important things related to communication theories or concepts
which are essential for our daily as well as professional life (zkjadoon, 2015).

Communication 3
In conclusion, I learnt that the organizations must select the communication channels wisely,
because the channels build a work culture for all employees of the organization. In order to
gain an efficient performance, the effective business communication is an important tool for
both management and employees of an organization. Hence, by using distinct traditional
methods, we can easily understand the efficient ways of effective business communication.
Some communication theories like active listening, self-identity, and body-language, verbal
and non-verbal communication are generally known as the well-known communication
concepts. Additionally, my opinion has been built after observing this communication event
that business communication theories more often provide us a path for making a road map for
a business organization.
References
Austin, E.W. & Pinkleton, B.E., 2015. Strategic public relations management: Planning and
managing effective communication campaigns. London: Routledge.
Cooren, F., Kuhn, T., Cornelissen, J.P. & Clark, T., 2011. Communication, organizing and
organization: An overview and introduction to the special issue. Organization Studies, 32(9),
pp.1149-70.
Keller, , 2013. Social Media and Interpersonal Communication. Social Work Today, 13(3),
p.10.
Littlejohn, S.W. & Foss, K.A., 2010. Theories of human communication. England: Waveland
Press.
Management Study Guide, 2017. Popular Theories of Organizational Communication.
[Online] Available at: https://www.managementstudyguide.com/theories-of-organizational-
communication.htm [Accessed 04 December 2018].
Putnam, L.L. & Nicotera, A.M., 2009. Building theories of organization: The constitutive
role of communication. London: Routledge.
Summers, J. & Smith, B., 2010. Communication skills handbook: How to succeed in written
and oral communication. Australia: John Wiley & Sons.
zkjadoon, 2015. 17 Different Types of Business Communication Theories. [Online] Available
at: http://www.businessstudynotes.com/others/business-communication/different-business-

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communication-theories/ [Accessed 04 December 2018].