Organizational Communication Theories and Travel Industry Challenges

This report explores various organizational communication theories, including Aristotle’s Communication Model and Fisher’s Model, and their application in business. It identifies barriers preventing individuals from booking international holidays, particularly in light of the COVID-19 pandemic, such as physical, emotional, and cultural obstacles. The report also outlines strategies for travel agencies to overcome these barriers, including advertising, leveraging information technology, and strategic planning. The conclusion emphasizes the importance of effective communication and strategic planning in enhancing business operations and sustainability. Desklib offers more solved assignments.

Individual report

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Discuss the general theories of organisational communication .................................................3
Evaluation of barriers preventing people from booking holidays abroad...................................5
Outline of strategies for travel agency to be implemented to overcome of these barrier...........6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business communication may be defined as the process which is utilized by the
management of the business with the objective of communicating the business information,
strategies and policies to each and every person of the organisation(Braslauskas, 2020). With the
help of effective business communication the management as well as the employees of the
organisation can easily interact with each other and achieve all the set goals and objectives in a
very effective manner. Effective communication within the different department of the business
not only assist in reducing the errors but also help in reducing the conflicts which lead to
effective functioning in the right direction. The following report is going to cover the different
theories of organisational communication and the barriers that prevent the individual form
booking holidays in abroad. This report also discussed about the different types of strategies
which can be implemented to overcome form these barriers.
TASK
Discuss the general theories of organisational communication
Different types of communication theories has been utilized by the business organisation
with the motive of communicating the important data and information to every level of the
management. Within the business organisation various types of issues are faced by the
management in relation to communicating the information, so to deal with this suitable
communication theories are used in order to reduce these barriers effectively. Following are the
communication theories which can be taken into consideration in the organisation has been
discussed below: -
Aristotle’s Communication Model: -this is being considered as the most effective
communication theory that paid focus on the public speaking instead of effective
communication(Chen, Davison and Ou, 2020). This theory was introduced by Aristotle's in 300
B.C which states the whole concept of mass communication. Speaker, audience speech,
occasion and effect are the five elements which comprises in this communication theory. The
focus has been paid by the Aristotle on the developing the effective speech for the different
individual the at the different time as well as the different effect. It is very crucial for the speaker

to make a speech which is valuable for the audience after this analyse the audience and then
deliver the speech. The speech must have to influence the mind as well as the actions of the
audience.
Fisher’s Model: -this model of communication is introduced by the professor B. Aubrey
Fisher. According to this theory, decision of group has been taken through various stages. The
stages of this model has been discussed below: -
 Orientation: - this is being considered as the first stage of this model which make able
individuals to understand each others in proper manner. As in the process of
communication various types of people are included that feels uncomfortable because of
the lack of communication and a sense of tension (Dwyer and Hopwood, 2019).
Interpretation as well as agreement are included in this phase that assist in understanding
each others. In this phase of communication, the individuals of the group make efforts in
order to understand the each other problems and form the strategies to resolve effectively.
 Conflicts: this is the next stage of this model in which different types of problems issues
and conflicts are arises between the group of individuals and effective solutions are
developed by the organisation by understanding the point of view of the group members
which result in reducing the level of conflicts(Wang and et. al., 2020). Along with this,
participation interest of the group has also been enhanced.
 Emergence: -this is the next phase in which individual of the group members came in to
noticeable phrase. Different elements of uncertainty are arises in this phase and the
responses are quite. It assist the group members in order to reach a consensus that has
various elements from the different responses taken at the conflicting stage.

 Reinforcement: -this is being considered as the last stage of this model in which final
decision is take by the members of the firm their own perspective. A sense of solidarity
has been created between the group member and make them able so that they can do the
operations effectively.
Evaluation of barriers preventing people from booking holidays abroad
There are different types of barriers which came in the way of individual while booking
their holidays in abroad. The most important reason behind raising this situation is the COVI 19
pandemic. In this various types of rules and regulations are imposed by the government of the
nation and along with this people are afraid to travel in another country because of the spread of
this disease. Different types of problems are faced by the travel industry because of this situation,
no customer want to travel to abroad or spent holidays in abroad. Following are barriers which
are faced by the travel industry has been discussed below: -
 Physical Barrier: -this is being considered as one of the most important barrier which
directly impact the effectiveness as well as the efficiency of the communication. Noise,
closed cabins faculty equipment and many are some of the aspects which act as
obstacles(Naidoo and Dulek, 2022). During the pandemic situation the people are afraid
to go out form their homes, they prefer to stay in their home instead of travelling to
another nation. In the present time, people fear to go out, the fear in their mind no allow
them to travel to abroad, which directly impact the functions as well as performance of
the organisation.
 Emotional Barrier: - in this anxiety, discomfort and many more has been included
which is arises among the people because of the change in the environment. These
changes directly impact on the thinking as well as attitude of the person as per the
situation. The emotional barrier does not allow individual to be in the same way as they
were in the past. The fear of spreading the disease in their mind doesn't allow them to
interact with the people and travel to another another nation. This directly affect the
profitability of the travel industry.
 Cultural barrier: - the cultural barrier is also being considered as the most important
barrier which prevent the individuals to book their holidays to abroad. Every county has
its own culture which this make them different from others along with this the different
rules and regulations develops changes among the nations (Suh, 2018). This can be

happen because of the lack of protocols and information which lead to changes in the
culture. After the arisen of COVID 19 different types of restrictions on the travelling
activities has been implement by the nation and the knowledge as well as understanding
of these restriction prevent the people to book holidays in abroad.
Outline of strategies for travel agency to be implemented to overcome of these barrier
Different types of barriers has been faced by the travel industry, so in order to deal with
these barriers in proper manner, it is very crucial to develops the various plans and strategies.
Different types of strategies are discussed below which assist the travel agency to overcome form
these barriers or reduce the effect of these barrier in effective manner.
 Advertisement: - this strategy plays a very important role, which assist the organisation
in promoting its goods and services in a very effective manner to the consumer which can
influence them to book their holidays to abroad. The travel agency can adopt the
advertisement strategy in regarding their product along with the precautions which are
taken by them by keeping in mind the safety of the customers(Tameryan and et. al.,
2019). By providing safe environment and secure experience the number of customer for
the organisation can be enhanced. This strategy assist the travel agency in developing
good image and allow them to target the large area of market.
 Information technology: - Information technology plays a very important role within
the business organisation. With the help of this, the management of the firm shared the
business related information to each and every people of the organisation in a effective
manner. Information technology can be used by the travel agency in order to
communicate with their customers and reduced the gap which are arises because of the
barriers(Tripathy, 2018).
 Strategic planning and framework: -by developing the effective strategies and
planning the travel agency can attract the wide number of consumer towards them.
Effective planning assist in motivating the customers to book their tickets for holidays in
abroad and the proper strategies assist them in dealing with all the situation in a very
effective manner which make them able to enhance their sustainability and profitability.
These frameworks assist the organisation in gaining the various opportunities.

CONCLUSION
From the above report it has been concluded that communication is being considered as
the most important element which allow the management of the organisation in communicating
the information to each and every members of the organisation that assist in running the
business operation in the right way. It is very important for the management to design the
effective strategies and plans which result in enhancing the overall efficiency of business
operations. This report concluded the different types of communication theories like Aristotle’s
Communication Model, Fisher’s Model which can be applied in order to improve the
communication within the organisation. This report also conclude the barriers which prevent the
individual to book their holidays to abroad and the strategies to overcome form these barriers

REFERENCES
Books and Journals
Braslauskas, J., 2020. Effective creative intercultural communication in the context of business
interaction: theoretical and practical aspects. Creativity studies, 13(1), pp.199-215.
Chen, R.R., Davison, R.M. and Ou, C.X., 2020. A symbolic interactionism perspective of using
social media for personal and business communication. International Journal of
Information Management, 51, p.102022.
Dwyer, J. and Hopwood, N., 2019. The business communication handbook. Cengage AU.
Naidoo, J. and Dulek, R.E., 2022. Artificial intelligence in business communication: a
snapshot. International Journal of Business Communication, 59(1), pp.126-147.
Suh, Y.H., 2018. Business communication with corporate social responsibility. Business
Communication Research and Practice, 1(2), pp.51-53.
Tameryan, T.Y and et. al., 2019. Feminine perspective of ethnic business
communication. Espacios, 40(34), pp.18-18.
Tripathy, M., 2018. Assertiveness–A win-win approach to business communication. IUP Journal
of Soft Skills, 12(2), pp.48-56.
Wang, Q and et. al., 2020. The role of emotions in intercultural business communication:
Language standardization in the context of international knowledge transfer. Journal of
World Business, 55(6), p.100973.