This reflective essay examines communication strategies and theoretical frameworks within health and social care settings. The author discusses interactions with two service users diagnosed with dementia, one in the early stages and another with advanced dementia. The essay analyzes the application of a person-centered approach, cognitive dissonance theory, and non-verbal communication techniques. It highlights the challenges faced, such as communication barriers and emotional responses, while emphasizing the importance of empathy and cultural values in building effective relationships. The author reflects on the impact of time management and cultural sensitivity on the communication process, concluding with an assessment of the effectiveness of their communication strategies and the influence of personal values on their interactions with service users.