Business Communication Report: Telstra Digital Strategy and Tools

This report, prepared for the BIZ101 Business Communications course, focuses on implementing a digital communication strategy to boost workplace motivation within the telecommunications company Telstra. The report begins with an introduction outlining the importance of employee engagement and the aim of using digital communication tools to address communication and motivational issues. It then discusses various communication tools, referencing academic journal articles and websites to support its arguments. The discussion section analyzes resources on 21st-century skills, workplace motivation, and communication tools to support the implementation of a digital strategy. The report concludes by posing questions about communication platforms and innovative tools, followed by recommendations for improving employee engagement through solutions such as focusing on ease of use, utilizing digital workplace technologies, and implementing innovative tools like video, mobile apps, and online surveys. The report includes a reference list of sources used in the analysis.

Running head: BUSINESS COMMUNICATION
Business communication
Name of the student:
Name of the university:
Author note:

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Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Conclusion..................................................................................................................................4
Recommendations......................................................................................................................5
Reference list..............................................................................................................................7

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Introduction
The communication and the engagement of the employees in the place of work are
referred to as the two most areas of desire for the improvement. There should not be any
issues regarding that two areas. The outline purpose of the report is implementation of a
strategy of digital communication within an organisation. The chosen topic of the report is
the option ‘C’ i.e. boost motivation in the workplace with the help of various tools of
communication. The purpose of the report is to talk about the various tools of
communication and how they are helping to motivate the available employees within an
organisation.
This report is mainly for all the employees who are currently working in an
organisation and facing some issues with the communication and motivational issues. In
order to solve those issues this report must be read by all the employees of an organisation.
The name of the company is ‘Telstra’. Telstra is the largest company of telecommunication
in Australia. This organisation is directly related to a lot of communication, and where there
is an urgent need for making the strategy of the digital communication. The type of
communications strategy that I have chosen for the implementation are digital
communication.
Discussion
1)Name of the resource = Van Laar, E., van Deursen, A. J., van Dijk, J. A., & de Haan, J.
(2017). The relation between 21st-century skills and digital skills: A systematic
literature review. Computers in human behavior, 72, 577-588.
Type of the resource = Academic journal article
A brief summary: - This article has conducted a systematic review of literature in order to
examine the digital skills of 21st century for the work. The starting point of innovation is with

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the people itself by making the human capital in the significant workforce. When the
knowledge is fast changing in today’s economy, 21st century’s digital communication skills
will make a decent effect upon the innovative capacity and the competitiveness of the
organisation. Even though such sort of skills are seen to as essential, the aspects of digital has
been integrated with the skills of 21st century is not yet been defined sufficiently. The main
aim of this study are to (1) observe the relationship between the digital communication skills
and the skills of 21st century, and (2) Deliver a digital skill’s framework of 21st century with
the help of conceptual dimensions and key components of operation that aimed at the workers
who are knowledgeable.
2) Name of the resource = Kurose, C. (2013). Motivation, Behavior, and Performance in the
Workplace.
Type of the resource = Academic journal article
A brief summary: - This article talks about the workplace motivation, performance and
behaviour. Motivation can be a commanding tool in order to improve the performance of an
individuals in any particular setting of numbers. Abstractly, goals is referred to as the means
by which people translate individual’s motivations into real actions and behaviour.
3) Name of the resource = Boost employee engagement with communication tools. (2019).
Retrieved from https://www.business.com/articles/social-collaboration-tools-for-
businesses/
Type of the resource = Website
A brief summary: - This website talks about today’s world of business where every seconds
that they are paying on a single client or employee counts. With keeping this is mind, it is
significant to find some exciting and new ways not only to increase the productivity of an
employee but also for the improvement in their overall performance as an engaged team.

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Thanks to the ultimate power of the internet, it helps to increase the ease in order to optimize
the unity of the team and functioning.
4) Name of the resource = Hartland, M. (2019). Top 15 Internal Communication Tools You
Need for 2019. Retrieved from https://www.snapcomms.com/blog/top-internal-
communication-tools-2019
Type of the resource = Website
A brief summary: - This particular blog talks about the tools of internal communication that
we all need in today’s world.
Conclusion
The report came to the conclusion and open up to ask few questions. The required questions
are as follows-
1) How the platforms of communication leading all the way?
2) What do we mean by innovative communication tools?
3) Mention few innovative communication tools and briefly explain it.

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Recommendations
In order to solve the problems or improve, we should have to follow the
recommendations given below –
1) Solution: - When it comes to the productivity and the engagement of the employees
within an organisation, everyone needs to focus on comparatively more than just having
them all at a time on the same working page on a worldwide project. Nowadays, it
concentrated more about comfort of use and encouraging of the collaboration.
2) Solution: - It encompasses all of the available technologies that the staffs use to do at the
place of work. This may range from the applications of HR and core applications of
business to instant messaging, emails, portals, intranets and tools of social media related
with the enterprise. In today’s world, we can all see that most of the organisations are
having digital workplace.
3) Solution: - Few tools of innovative communication are as follows:
 Video: For dynamic, creative tools with a huge number of uses, it is impossible to go
past any video. It brings out the passion and emotion to the messages and adds some
sputter to promotional campaign. Recording presentations or meetings and video
conferencing over internet are some of the great ways in order to keep dispersed or
remote workers engaged and connected.
 Mobile apps: Employees engagement through the apps of mobile is becoming a huge
opportunity. It changes the entire experience of the employee. Apps can be act as a
single portal for each and everyone in the organisation in order to perform the tasks
and stay connected with the people.
 Online surveys: It offers managers with a measure on the normal mood within the
workplace and may test the effectiveness of the programs of training. The surveys

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which are focussing on a discreet topics and does making it appropriate use of the
formats of questions are operational in collecting meaningful data.

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Reference list
Boost employee engagement with communication tools. (2019). Retrieved from
https://www.business.com/articles/social-collaboration-tools-for-businesses/
Hartland, M. (2019). Top 15 Internal Communication Tools You Need for 2019. Retrieved
from https://www.snapcomms.com/blog/top-internal-communication-tools-2019
Kurose, C. (2013). Motivation, Behavior, and Performance in the Workplace.
Van Laar, E., van Deursen, A. J., van Dijk, J. A., & de Haan, J. (2017). The relation between
21st-century skills and digital skills: A systematic literature review. Computers in
human behavior, 72, 577-588.