Analyzing Communication in Travel Advertising: Moon Travel UK Campaign

This report examines the advertising campaign and communication strategies employed by Travel Centre Moon Travel UK, a UK-based travel agency specializing in travel to countries like Pakistan, UAE, Dubai, India, and Bangladesh. It identifies key communication challenges faced by travel agencies, particularly during the COVID-19 pandemic, including social distancing requirements, sanitization needs, reduced online credibility, and complexities in service requirements. The report proposes solutions such as engaging customers to stay top-of-mind, digitizing and streamlining contact centers, prioritizing health and wellness through contactless technologies, and re-evaluating the competitive landscape. It emphasizes the importance of effective communication, the use of digital channels, and strategies for addressing issues like language barriers and service standard inconsistencies. The analysis references academic sources to support its findings and recommendations for improving communication and customer relations within the travel industry.

Business Communication -
Assessment 1 – Advertising
campaign

ADVERTISING CAMPAIGN
TRAVEL CENTRE
This is travel agent based in UK which
promises its customers to find all what the
need for travelling peacefully from one place
to another. It provides all the solutions related
to the travelling in one holiday package.
Issues related to communication for travel
agencies during Covid-19
SOCIAL DISTANCING
REDUCTION OF ONLINE
CREDIBILITY
MOON TRAVEL UK
Moon Travel UK is the agency which
provides the customers with the best deals for
travelling to countries like Pakistan, UAE,
Dubai, India and Bangladesh and all the other
countries in the world.
SANITIZATION
COMPLEXITIES IN THE SERVICE
REQUIREMENTS

Solutions strategies for these travel
agencies related to the covid 19
communication.
ENGAGE CUSTOMERS TO STAY TOP
OF MIND
 In order to resolve this issue better
communication can be made in forms
of feedback which will allow the
business to create strategies and
standards for meeting the services.
BRING HEALTH AND WELLNESS TO
THE FOREFRONT THROUGH
CONTACTLESS TECHNOLOGIES
DIGITIZE AND STREAMLINE YOUR
CONTACT CENTER
 Having a smart phone application can
allow the customers to connect with
the travel agencies.
RE-EVALUATE YOUR COMPETITIVE
LANDSCAPE

 Use of technology that allows contact
less services.
 Using strategies gaining competitive
advantage through increased security
and better customer relations.
NOTES
These travel agencies in UK face the issues of communication such as,
 Service requirements that can be met by adapting to new standards and strategies
(Femenia-Serra, Gretzel and Alzua-Sorzabal, 2022). For resolving this issue the agencies
can attempt to increase communication with telephonic conversations with the customers
so that they can be understood.
 Due to the increase in the online operations in the travel industry their has been a certain
decrease in the credibility of the services that are provided in the organization (Customer
Communication in the Hospitality and Tourism Industry: Overcoming Challenges, 2021).
For a travel agency it is very important to increase the online security in order to improve
its digital communication with customers and also avoid any loss of data which can be
very negative for the organization.
Strategies of their resolutions
 Due to the miss communication that occurs in the organization due to difference in
language or accent often results in the less convenient booking process (Khan and et.al.,
2018). This can be resolved with the help of digital technology or methods such as
emailing and use of translator. Having a smart phone application can allow the customers
to connect with the travel agencies.

 The services standards are often poor for a travel agency as their business model is to
achieve cost-effectiveness. In order to resolve this issue better communication can be
made in forms of feedback which will allow the business to create strategies and
standards for meeting the services.
It can be concluded with this study that the communication is very important for the
travel agencies and it is often misunderstanding that causes poor communication. It can be said
that the use of digital channels can be the factor which is able to develop the effective strategy
during the pandemic that supports the travellers.

REFERENCES
Books and Journals
Femenia-Serra, F., Gretzel, U. and Alzua-Sorzabal, A., 2022. Instagram travel influencers in#
quarantine: Communicative practices and roles during COVID-19. Tourism
Management. 89. p.104454.
Khan, S., and et.al., 2018, August. A Cross-lingual Messenger with Keyword Searchable Phrases
for the Travel Domain. In Proceedings of the 27th International Conference on
Computational Linguistics: System Demonstrations (pp. 152-156).
Online
Customer Communication in the Hospitality and Tourism Industry: Overcoming Challenges,
2021[Online]. Available through: <https://www.commbox.io/overcoming-customer-
communication-challenges-in-hospitality-and-tourism/>