Travel Industry Analysis: Business Communication & Barrier Solutions

This report explores the impact of COVID-19 on the travel industry, focusing on various communication barriers that prevent people from booking vacations abroad, including physical, organizational, emotional, informational, and cultural obstacles. It examines relevant organizational communication theories such as team acquisition theory, programme setting theory, act theory of communication, adaptive cognition theory, and actor network theory. The report identifies key barriers like fear of getting lost, mugged, or ill, language difficulties, loneliness, financial concerns, missed flights, and lost luggage. It then proposes solutions and strategies travel agencies can implement to overcome these barriers, such as utilizing technology, providing safety guidelines, offering medical advice, promoting language learning, ensuring financial security, and improving logistical support. The conclusion emphasizes the importance of effective business communication in addressing these challenges and facilitating a smoother travel experience. Desklib provides access to similar solved assignments and study resources for students.

\ Business communication
The service industry is
widely get effected by the
pandemic effects although
with this other industries also
get impact on there business,
every small industry is not
capable to manage the
business in an impressive
manner.
Emotional
barriers- Because
of the pandemic
there was being
restrictions of being
locked in the house
Culture barrier - The
happenings of pandemic has
impacted various nations
and people lives. In other
nations there is risk
regarding rules and norms
along with t deficiency of
details that what will occur
in up coming life in relation
of pandemic impact . This
stops people to travel from
one to another place.
Organisational barriers - The governing
bodies of UK establishes the various rules
and restrictions for the people safety. As the
people were worried regarding the
government policy by having deficiency of
clarity as there can be establish of new
guidelines of isolation and quarantine . On the
other hand is someone is in other country and if
that nation is listed in red alert than person get
stuck in that region till that is not listed in out of
Information barrier - During moving
across the country the people face
challenge in deficiency of details because
of pandemic as people are unsure related
what they required to have proper safety and
security. During visiting the person must
have there vaccination details and covid
report is required while going to other
country.
Physical barriers – The
individual are getting
nervous from moving
one place to another as
person have the risk
and concern of getting
Infected with virus
Barriers to communication
Since, the covid- 19 has bought the travel industry to a huge
breakout stage. The betterment and supply of vaccines are
assisting to get the virus under control, but until vaccination
events are broadly available, restriction on international travel
and tourism are likely to remain.
With this worry
regarding deficiency
of social distancing on
air-plane and being in
touch with others,
these are certain
purposes which stops
them to move abroad.
People were out of schedule of
moving which creates an
individual uncomfortable in
order to going out and created
typical for them to move . the
nation at other location.
outside from

Strategies/ Solutions
Complete details - It
is being related as
crucial policy that
assist in cope up with
the communication
barriers.
Social media – With
the utilisation of this
policy they can have
details about another
nation regarding to go
out or not.
It is very essential for the persons who are moving
outside to be knowledge of rules and regulations of
the government in nation linking to pandemic.
They will also have the
education about modifications
In guidelines or many other
things.
References
 Alshare, K. and Sewailem, M.F., 2018. A GAP ANALYSIS OF BUSINESS STUDENTS'SKILLS
IN THE 21st CENTURY: A CASE STUDY OF QATAR. Academy of Educational Leadership
Journal, 22(1), pp.1-22.
 Bjorvatn, T. and Wald, A., 2019. Complexity as a driver of media choice: A comparative study of
domestic and international teams. International Journal of Business Communication,
p.2329488419874367.
 Eggert, A., Ulaga, W. and Gehring, A., 2020. Managing customer success in business markets:
Conceptual foundation and practical application. SMR-Journal of Service Management Research,
4(2-3), pp.121-132.
 Fatehi, K. and Choi, J., 2019. International communication and negotiation. In International
Business Management (pp. 109-143). Springer, Cham.

PART 2
Various theories of organisational communication -
This explains the channels and kinds of communications in certain company which measures internal and external
communications. The particulars in the company changes contents through man to man, verbal and mediated channels (Fatehi, and Choi,
2019. ). This assist in achieving the projects which is related to particular roles and responsibility and many others. There are various
organisation theory that is listed in below -
 Team acquisition theory - it is theory which assist in rising the productivity and company actions is developed. This study also
beneficial in improving health and working surroundings with in the company so that particular can concentrate on the company.
 Programme setting theory – it is the study that has relevance with the liability the public agenda in impressive ways. With the
effect of this theory it assist in justifying accurate ways which tries to influence the viewers.
 Act theory of communication - this model states the analyses education of encouragement and distribution of details in an
impressive manner taking the utilisation of thoughts , learnings and ideas. The most crucial factor of this study is to finish the
project in most impacting way by adapting the varied set of process. With the assistance of this theory psychological construct
could be analysed by huge learnings.
 Adaptative cognition theory - in this communication theory is included as crucial have a concentrate on the communication
procedure structure and individual are included in connecting with the social media technology and may alter in the company.
Moreover , the more concentration is been paid on the role of advance details and any modifications. In the structural theory this is
the detail s integration of technology which aids in managing the communication (.Alshare, K. and Sewailem, 2018.).
 Actor network theory - it is the theory which is also included as important communication analysis in which everything which
present in the surrounding are basically modifying network will be seen. This study analyse that outer this link which is also
known as social theory. With the assistance of this study social conditions has been improved in a very impressive better ways
by impacting contenting the facts via collaboration impacts (Rocha, ., Narcizo, and Gianotti, 2022).
Examine the barriers securing people from booking vacations abroad-
 Getting lost - It is most biggest fear of an individuals that is faced by people while going to other country so that this is important for
person to get the knowledge of the place where they are going to be travel as well as they must be known of the rules and
restrictions of the place too (Eggert, Ulaga, and Gehring, , 2020).

 Getting patsy - this is also the most important barrier which prevent the individual to book their holidays abroad. Due to this pandemic
and because of the current scenarios which are ongoing in all across the globe it's become important for the individual to check warning
of the government before visiting any country.
 Getting ill - this is the assorted kind of travel sickness, having fear of flying in jet airways. Some of the people get tried by
travelling across new place. So this could be the barrier which stops them to travel in other country.
 Not speaking the languages - when the people are not capable to converse the regional language of the place, then this causes a
lot of negative feelings. If they are not have the ability of communicate with local persons the human which are around to them
this leads to the varied kinds of emotions with in them like loneliness , anger, frustration and many other emotions.
 loneliness - this is also included as the most important issue which impact each and every person and when it strike it can be
the worst issue observed. This can not only tends to the stress but also impact the feelings of human. No issues how powerful
are person but they required a fiends and family with them to go outside.
 Running out of money - it can also be the reason of not going through the flight , majorly the person thinks to save the money so
they feel to go through road ways and many other ways of transport.
 Missing of flights - This is also being considered as the most basic barrier which have seen by the person. The airlines company
have no obligations till fault is done by them. Because of this certain of the travellers get nervous to move to other country
(Sapkota, and Vander Putten, 2018).
 Bagged not arrived - It is one of the moving barrier which can be faced by the person who wants to travel to other country.
The person check carriage, enjoy the flight and destination. If it doesn't arrived then it makes the person disappointed .
Design the policies of travel agency has executed to cope up from these barriers -
 In relation to overcome from the barriers of getting lost the travel agency utiliser the modern technology. In present days each
and every people have the android so the company can suggest to download applications and navigation maps. With the aids of this
techniques the barrier of getting lost can be simple.
 To cope up from the obstacles of the getting mugged, the initial thing the travel agency suggest is report to the regional police. If
this condition is faced then dont get stress, if a person wished to move to other country they have to cross check all the norms and
warnings of the governing bodies.
 In order to cover up from the issue of travel sickness particularly should have to carry with them medicines. The symptoms of
getting sick are fatigue or irritation and an individual to sleep. To cover up from this the travel agency suggest to go for outing with
families, walk a lot and get lots of fresh air and interact with new people and explore new places.

 To ignore the hurdles of barrier of language a person can utilise the body language, sign language, presence and behaviour.
With this the travel agency advice that they must learn some common words and language as well as learn about new places.
 To overcome from the barriers of the running out of money then the the travel agency advice person to research the location and
get the idea of general valuation of living so that a people can create their value appropriately. The travel agency also advice
that consistently try and have an emergency values, in regards to face the unexpected things.
 To cover up from the barrier of missing the air flight always arrive earlier then time for the formalities. With this always check
rather the flights is on time or not (Garcia-Sanchez, and et., al., 2020).
CONCLUSION
It is terminated from above report that business communication is being included as the most crucial ways to change of thoughts in
between of many people. Real communication is very essential and this is only because the particular knowledge of reason of content
and details. This assignment has concluded that various kinds of issues and barriers to impacting communication and the assorted kinds
of strategies to cope up from those issues.
References:
Books and Journals
Alshare, K. and Sewailem, M.F., 2018. A GAP ANALYSIS OF BUSINESS STUDENTS'SKILLS IN THE 21st CENTURY: A CASE STUDY
OF QATAR. Academy of Educational Leadership Journal, 22(1), pp.1-22.
Bjorvatn, T. and Wald, A., 2019. Complexity as a driver of media choice: A comparative study of domestic and international teams.
International Journal of Business Communication, p.2329488419874367.
Eggert, A., Ulaga, W. and Gehring, A., 2020. Managing customer success in business markets: Conceptual foundation and practical application.
SMR-Journal of Service Management Research, 4(2-3), pp.121-132.

Fatehi, K. and Choi, J., 2019. International communication and negotiation. In International Business Management (pp. 109-143). Springer,
Cham.
Garcia-Sanchez, I.M., and et., al., 2020. “Sell” recommendations by analysts in response to business communication strategies concerning the
Sustainable Development Goals and the SDG compass. Journal of Cleaner Production, 255, p.120194.
Mishra, S. and Agarwal, S., 2018. Do business management students have ethical fallout–a study from India?. International Journal of
Management Concepts and Philosophy, 11(1), pp.11-30.
Rocha, C., Narcizo, C.F. and Gianotti, E., 2022. Internet of management artifacts: Internet of Things architecture for business model renewal. In
Emerging Issues And Trends In Innovation And Technology Management (pp. 297-316).
Sapkota, K.N. and Vander Putten, J., 2018. Social media acceptance and usage by business communication faculty. Business and Professional
Communication Quarterly, 81(3), pp.328-350.
Venkatesh, R., Mathew, L. and Singhal, T.K., 2019. Imperatives of business models and digital transformation for digital services providers.
International Journal of Business Data Communications and Networking (IJBDCN), 15(1), pp.105-124.
Vlachopoulos, D. and Makri, A., 2019. Online communication and interaction in distance higher education: A framework study of good
practice. International Review of Education, 65(4), pp.605-632.