Business Communication: Pro Vaccination Campaign in the UK

This report examines the challenges and barriers to effective communication within a pro-vaccination campaign in the United Kingdom. It identifies issues such as physical and emotional barriers, including public fear and mistrust, that hinder vaccine acceptance. The report highlights the importance of active listening and managing emotional states as strategies to overcome these communication barriers. It concludes that addressing these challenges through effective communication strategies is crucial for promoting vaccination and achieving public health goals. Desklib provides access to a wide range of solved assignments and study resources for students.

Introduction
Business communication is defined as the procedure of sharing data and
information between people who are within and outside the business organisation.
It is very significant for a business organisation to build up effective
communication so that all employees as well as management could achieve
organisational goals and objectives (Susilo and et.al, 2020). In context with
COVID-19 pandemic, there are many issues which are preventing people to take
vaccine so it became important to develop certain strategies in order to make them
aware about vaccine importance. The report is based on an advertising campaign
which involves challenges and barriers to effective communication and strategies to
overcome all the barriers.
Common challenges and barriers
 Physical barriers: - It refers to a physical distraction or any kind of external
factor that may hinder the smooth flow of interaction within all the people.
While analysing about COVID-19 -pandemic, one of the main physical
problems was that areas in which tests were being done was far away due to
which people finds it inconvenient to go to that place.
Pro Vaccination Campaign
Due to this, it creates an issue in communication as all the people belong from
different status and outside territories due to which they are not able
communicate with each other about benefits of taking vaccine.
 Emotional barrier: In context with the situation of pandemic, there are
many people in United Kingdom who doesn't prefer to take vaccine
because they don't want to get close with people and are also scared that
they might get sick after taking vaccine (Werling, 2020). It becomes a
barrier in communication in terms of fear and mistrust among people. As
there are maximum number of people who don't trust on vaccine that
whether it is beneficial or not.
Challenges: -
 Not listening to other people: - It becomes a major challenge in doing
effective communication if an individual doesn't listen to other people.
By analysing the situation of COVID-19 pandemic, it becomes a
challenge for UK government also to convince the people to take
vaccine. If they don't listen to their audiences, then no individual would
prefer to take the vaccine.

Strategies for overcoming communication barriers
 Active listening: - In order to overcome communication barriers, active
listening is the most important thing (Falcão, Ramalho and Nobre, 2020).
The individual should properly understand about what other person is
saying so that the receiver also gets interested in doing conversation with
people.
 Emotional state: - The most important thing to reduce barriers is the
effective body language. While doing communication, an individual should
not show up their emotions in front of everyone so that no kind of
misinterpretation gets occurred.
Conclusion
From the above report it has been concluded that, there are lot of challenges and
barriers associated with effective communication. There are certain problems
like physical barriers, emotional barriers which determines that there are many
people who feel scared while taking up vaccine and so on. Besides this, there are
certain strategies which could be implied in order to overcome barriers like
active listening.
REFERENCES
Books and Journals
Susilo, G., and et.al, 2020. Analysis Of Management Strategy Of Business
Management And Mapping Of Creative Industry Placers Of Visual
Communication Design Sub Sector. KnE Social Sciences, pp.188-198.
Werling, K.N., 2020. Influencing Factors For Employees’ Usage Intention of
Internal Social Media Communication Technologies. European Journal of
Business and Management Research, 5(2).
Falcão, P., Ramalho, N. and Nobre, M., 2020. Stakeholder management: the
new role of business diplomacy. Journal of Business Strategy.