Communication Strategies in Wesfarmers and Woolworths Organisation

This presentation provides a comparative analysis of communication strategies employed by Wesfarmers and Woolworths, two leading Australian organizations. It explores various communication theories and types, including internal, external, formal, and informal communication, and examines how these strategies are implemented within each company. The presentation also discusses the impact of effective and ineffective communication on business outcomes, highlighting how communication can either enhance or hinder organizational success. References to relevant academic sources are included to support the analysis and provide further insights into the subject matter. Desklib provides access to this presentation, along with a wealth of study resources including past papers and solved assignments.

Communication

Table of content
• Introduction
• Wesfarmers
• Woolworths
• Theories of communication
• Types of communication
• Communication work in both
organisation
• How communication enhance and
destroy the business
• Conclusion
• References

Introduction
• This power point presentation describes about the
communication process in different organisation.
• The two organisation are Wesfarmers and Woolworth
which are the leading brand in the market of Australia.
• Different theories of the communication has
elaborated.
• The types of the communication has been explained
for different organisation.
• Moreover, it has been discussed about how these
communication enhance and destroy the business.

Wesfarmers Limited
• This is the conglomerate organisation of Australia.
• This company is specialized in coal mining,
chemicals, safety products, fertilizer.
• This company was established in the year 1914.
• This provided the services and merchandise to the
farmers of Western Australia.
• This company was listed in the security exchange of
Australia in the year 1984 and grew up as the major
retailer of conglomerate.

Woolworths
• Woolworth is the extensive retailer with interest in
Australia and New Zealand.
• This business is the second largest in Australia by
revenue.
• The company was established in the year 1924 with
the bargain basement.
• The nominal capital of the business was just
£185,000.
• The company offered 85,000 shares to the public
from which the 81,707 shares were subscribed.

Theories of communication
• Critical theory
• Information theory
• Post-positive theory
• Groupware theory

Types of communication
• Internal communication
• External communication
• Formal communication
• Informal communication
• Mass communication
• Grapevine
• Lateral communication
• Interactive communication

Communication in the selected organisation
• The process of communication which is worked in
these both organisation are formal communication in
both upward and downward way.
• The formal communication follows the proper chain
which is defined by the communication.
• The upward communication moves from down level to
top level.
• The downward communication travel from top
management to lower management.
• Upward communication includes request, suggestions,
complaints.
• The downward communication includes orders, rules,
work.

How communication enhance
and destroy the business
• The poor communication can prohibits
the building of trust among employees.
• When the management of the business
didn’t communicate the goal of the
business the employees were not able to
achieve the target.

Continued
Effective communication help the
Wesfarmers to develop its products,
employee management.
This help in establishing the clear
expectation from the employees.
The poor communication can damage the
culture of the business.

Conclusion
• The presentation has explored the
communication process.
• These two companies uses the
communication process is
discussed.
• Types of communication has been
discussed.

References
• Grimmer, L., 2018. Woolworths is totally pummelling Coles in
the supermarket wars: Interview with James Fernyhough.
• Berger, A.A., 2016. Theories of Communication.
In Messages(pp. 16-33). Routledge.
• Andersson, J., 2017. Different Styles of Laboratory Work-
Different Types of Communication: Students’ talk during
laboratory work in upper secondary school physics.
• Kwiatkowski, C., 2017. Effective Communication as a Major
Key to Successful Organizational Change. Journal of Quality
and Environmental Studies, 7(2), pp.22-29.