Implementing Strategies: Importance of Communication in Workplace

This essay delves into the crucial role of communication in effectively implementing strategies within a workplace setting. It begins by defining communication and its various classifications, including verbal, non-verbal, written, and visual forms, and highlights the importance of each. The essay then explores different communication channels, such as mechanical and physical media, and their respective uses. It emphasizes how effective communication fosters productivity, commitment, and morale among employees, which is essential for successful strategy implementation. Furthermore, the essay discusses the potential hazards of poor communication, such as employees losing sight of company goals, and concludes by reiterating the significance of communication in achieving strategic objectives and overall organizational success. The essay also provides references to support the arguments presented.

Running head: MANAGING PEOPLE AND ORGANISATION
Managing People and Organization
Name of the Student:
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1MANAGING PEOPLE AND ORGANISATION
Introduction
Communication is all about imparting and exchanging the information. Being able of
communicating in effective way is one of the most important life skills that a person could
learn in his lifetime. As per Matteson, Anderson and Boyden (2016), communication is
defined as the transfer of information for producing greater understanding about a particular
thing or subject. It could be done vocally, visually or through written media. However, from a
business standpoint, every transactions result from communication and this makes good
communication, an essential part that allows people to understand the shared information
more quickly and more accurately (Rawal, 2018). This paper shall elaborate on presenting an
essay on examining why communication skills are critical to effectively implementing
strategies in workplaces.
Discussion
Communication and its classification
Workers in the digital age need to know the different ways of effectively conveying
and receiving messages in person and via phone, social media and e-mail. Lack of strong
skills of communication influence everything negatively right from client satisfaction to the
employee turnover (Sisko Maarit Lipiainen, Ensio Karjaluoto & Nevalainen, 2014). Even, the
process of implementing strategies in workplace could be unsuccessful without proper flow
of communication. It is to note that communication can be classified into four types and they
are- Verbal, Non-verbal, Written and Visual. Verbal communication is based on the language
of a person. It is considered to be an inseparable part of business communication. It can
further be classified into two types- oral and written (Oakman et al., 2018). Oral
communication involves exchanging of opinions, ideas and the information through verbal
means. In workplaces, it include telephonic communication, informal and formal meetings,

2MANAGING PEOPLE AND ORGANISATION
oral presentations, seminars and conferences etc. Written communication on the other hand is
communicated in written form and they are basically used when the audiences are present at a
distance and when permanency of the record is required. In workplaces, communication is
done on the basis of communication channels and the on the basis of purpose and style.
Below is mentioned a flow chart for the different types of communication in workplace:
Figure 1: Flow chart for the different types of communication in workplace
It is to note that there are two types of communication channels and they are
mechanical media and physical media. Mechanical media is either electronic or written
channels. It is basically used as archived for the messages and for giving a big picture and
deeper knowledge. Different examples of mechanical media include billboards, social media
communication, personal letters, and weekly newsletters, e-mailing etc. (Ryan, Emerson &
Robertson, 2014). Physical media on the other hand is when the person talking could be seen
Verbal
Types of communication
Based on purpose and style
Based on channels of
communication
Non-verbal InformalFormal
Oral
Written

3MANAGING PEOPLE AND ORGANISATION
and heard by the audience (Frobenius, 2014). Audience in this case not only hear his or her
message but at the same time, also see the body language of the person and feel the climate. It
is basically used while dealing with high concern messages in workplaces such as
implementation of organizational change. Some of the examples include department meetings
(weekly), personal and close meetings, town hall meetings etc.
Importance of effective communication in implementation of strategies in workplaces
According to Dery, Sebastian and Van der Meulen (2017), workplace communication
is crucial for the companies as it allows them in being productive and operating effectively in
the business market. Employees could experience an increase in the level of productivity,
commitment and morale if they are able of communicating up and down the chain of
communication in an organization (Linton et al., 2015). In the process of implementation of
any new strategy in workplace, it is very important to ensure that there is an effective
communication in all the levels of management. Having a clear set of business strategy is
important as it offers several important information that are likely to help directly and to
motivate the activities of the employees. For example, there are several cases of low
employee productivity in many organizations. It can be an outcome of several internal
organizational issues like employees being unclear about organizational goal, objective and
organizational structure. All these increase the possibilities of employee misconduct and can
further become a detrimental factor for productivity and profitability. This is why
organization need to understand and demonstrate the key values of the company to the
employees for any business strategy to work effectively.
As per Martin and Nakayama (2015), the communication professionals at workplaces
need to take on the challenge of summarizing all the necessary key points about the strategy
and must share these through the different organizational levels. It is not enough for only the

4MANAGING PEOPLE AND ORGANISATION
upper management to understand the strategy and the ways of its implementation.
Organizational leaders also need to have effective key lines of communication in place for
disseminating the information in proper manner to others, down to the front-line employees
(Heifetz & Linsky, 2017). However, it is to mention that the manner in which all these things
are done can differ by business, but there are certain approaches that could be utilized.
Communication professionals can implement newsletters, break room posters and quarterly
meetings for highlighting the important points about the strategy of the company and to
ensure that they are always center and front.
Hazards of having poor communication in place
It is to mention that having an internal alignment with the corporate strategy is very
important for ensuring that the decisions of the employees are guided by right purpose and
are shaped by the vision of the company (Rutsaert et al., 2014). When the employees lose
their sight of the deeper purpose of company as well as its long-term goals, they could then
easily fall into mundane routine with greater vision for driving them forward to the new
innovative processes and developments. Hence, avoiding such circumstances, having proper
and effective communication is very important.
Conclusion
Hence, from the above analysis it is to conclude that communication is very important
for the successful implementation of strategies in workplace. Not only should the upper
management understand the strategy and the ways of its implementation, but organizational
leaders also need to have effective key lines of communication in place for disseminating the
information in proper manner to others, down to the front-line employees. In this way,
employees could experience an increase in the level of productivity, commitment and morale,
which would further help in ensuring successful implementation of workplace strategies.

5MANAGING PEOPLE AND ORGANISATION
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