Faculty of Media and Communication: Communications Analysis Report

This report provides a comprehensive communications analysis focusing on the National Society for the Prevention of Cruelty to Children (NPSCC), a British charity. It begins with an introduction to communication analysis, emphasizing its role in understanding interactions and patterns. The main body of the report includes a company analysis of NPSCC, highlighting its mission and values, followed by an environmental analysis using PEST factors to assess political, economic, social, and technological influences. A SWOT analysis identifies the charity's strengths, weaknesses, opportunities, and threats. The report then outlines preliminary marketing objectives and delves into the STP model, covering segmentation, targeting, and positioning strategies. Core product offerings, pricing, and distribution strategies are also analyzed, with a focus on NPSCC's unique services, free-of-charge model, and various distribution methods. The report concludes by summarizing the key findings and emphasizing the importance of communication analysis for organizational growth and effective operations, referencing relevant academic sources.

Communications
Analysis

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1 ...........................................................................................................................................3
Company analysis...................................................................................................................3
Environmental analysis..........................................................................................................3
SWOT analysis.......................................................................................................................4
Preliminary marketing objectives...........................................................................................5
TASK 2............................................................................................................................................5
STP model..............................................................................................................................5
TASK 3 ..........................................................................................................................................6
Core product offerings............................................................................................................6
TASK 4............................................................................................................................................7
Pricing strategy.......................................................................................................................7
Distribution strategy...............................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES:.............................................................................................................................10
Books and Journals...............................................................................................................10

INTRODUCTION
Communication analysis refers to the use of various techniques to show the visuals like
pitch, non-verbal cues, intonation, pitch, gesture and posture. It is relevant and connected to the
analysis which is given topic of the report. It shows the connection across networks like who is
talking to whom and what is the topic (Barnes, 2019). Interactions should be understand between
different entities in better manner of multiple people including multiple methods. It also helps in
visualising communication patterns, frequencies and connection between different entities. This
report is based on NPSCC which is a British charity for child protection. It was established in
1884 by Benjamin Waugh to prevent the cruelty and abuse towards children. This report will
include the role of marking in today's world with the help of company analysis, environmental
analysis and many more. Marketing mix is used for promoting the products and services in the
market.
MAIN BODY
TASK 1
Company analysis
National society for the prevention of cruelty to children was established to protect
children for their welfare and growth. It is founded in 1884 and located in London, UK (Oh,
Biddell, Rhodes and Brewer, 2021). Mission of company is to serve children who struggle for
their survival and growth. Their core value is to volunteer the child society for their upliftment.
Environmental analysis
The factors which affect the functions of business in direct and indirect ways can be
evaluated with environmental analysis (Oschatz and Marker, 2020). The internal and external
analysis can be easily carried out with the assistance of environmental analysis. The macro
environment of NPSCC can be studied which the help of PEST analysis which are mentioned
below:
Political factors: NPSCC can operate easily because government can adjust and change
their taxation laws. It help them in raising funds with the help of donations. Stability in political
environment can be seen where NPSCC operates which assist in better operations.

Economical factors: Government support charitable organisations like NPSCC by
funding them so that they can serve children in better manner. They also contribute towards the
economy by helping them in by following corporate social responsibilities.
Social factors: NPSCC support community and society and help them in their growth by
employing more people in their organisation. They also educate children and feed them which
make society healthier. Different opportunities are given by them like free studies and
scholarships to students.
Technological factors: For the success of charity, NPSCC uses various technological
supports which up grade their operations. Emerging technology making their operations more
fast and effective.
SWOT analysis
It is a management technique which identify the internal factors of an organisation which
affect their operations (Tokareva, Smirnova and Orchakova, 2019). SWOT analysis of NPSCC
is mentioned below:
Strength weaknesses
 NPSCC is serving society from many
years and build their image which helps
them in raising more funds.
 Sometime NPSCC failed to maintain
their budgets and expand more capital
in unnecessary events which is their
weakness.
Opportunities Threats
 They have expanded their reach which  There are various rules and regulations

helps them in joint venture with many
other charitable organisations.
of government which is affecting their
non profitable policies.
Preliminary marketing objectives
NPSCC is working for society so that children do not suffer from activities like, child
labour, abuse and harassment. They protect children for their better growth and survival which
results in educated society (John and De'Villiers, 2020). The SMART marketing objectives are:
Specific: They have to make society healthier, safe and happier for each and every
individual.
Measurable: NPSCC have to covered at least 80% of population at the end of year by
providing support and services.
Achievable: They can achieve this objective by developing effective strategies so that
they cover 100% population.
Time: NPSCC can achieve this target at least in 1 year.
TASK 2
STP model
This is the useful model which helps in creating communication plans for the marketers
so that they can prioritise sections and target groups for their offerings. The market
segmentation, targeting and positioning of NPSCC is mentioned below:
Segmentation: It involves various factors including demographics such as combination
of age, income, education, income, etc. (Zhou and et.al., 2019). NPSCC segments their services
among people who can not afford basic necessities like food and education. Charity organisation
of NPSCC has acquired large market share. They help children who fight for their survival and
education so that they can contribute towards the growth of society.

Targeting: NPSCC mostly focus on the child welfare by providing them basic eduction,
food, clothes an shelter and protect them from the abuse of society. They raise funds and
donations from various members and create facilities for safeguarding the rights of children of
young age and their families. Parents who want to develop the career of their child can take help
of NPSCC so that they create healthy society.
Positioning: They create public provisions so that they can provide better services to the
people who need their support including children, women and men of all age group. NPSCC
organise events which attract targeted people for their welfare and upbringing. They provides
benefits which educate citizens and spread awareness for protecting children.
TASK 3 hey raise funds and donations from various members and create
facilities for safeguarding the rights of children of young age and their families.
Parents who want to develop the career of their child can take help of NPSCC
so that they create healthy society.
Core product offerings
NPSCC is a leading British charity who are serving society for children welfare for more
then 130 years. They offer various services like working with different schools so that they can
educate large number of people and provide various educational services which includes
distribution of books and stationeries (Palanivel Rajan and Vivek, 2019). Members of NPSCC
provides national helpline services which cover large number of area. Families who need support
and advice for the better growth and development can take help and guidance from NPSCC.

Various camps are organised for spreading the awareness among citizens so that they create
positive environment for children of society. They focus on the families who are lacking in
resources for the growth and education of their children. NPSCC join hands with various other
charitable organisations and members who raise funds for them so that they can generate more
services for needy children.
Their services are very unique in comparison to competitors because they also provide
counselling to young age people. They also includes various other activities also like sports
which make them better charity organisation. Members of NPSCC handle and solve various
issues related to children an their families in lower prices or sometimes free of cost due to charity
which is their unique selling price. They consult young people about their career and
qualification so that they increase the social awareness which results in overall growth of society.
Local service centres are established by NPCSS so that people do not face any challenges and
problems for connecting them for their services. They have also collaborated with various other
entities like police, social health workers and educational departments so that they can provide
services in effective manner.
The core product of NPSCC is to provide services related to counselling and charity.
Their expected product is to maintain better quality of life and maintain quality of life. They
provide services which are expected by their potential customer which makes their priority of
customers.

TASK 4
Pricing strategy
Being a charitable organisation, they do not charge prices for their services. NPSCC
protect children free of cost so that they support the society in growth and development. They
raise funds for other organisations and members who are willing to contribute for the charity
(Palazzo, Vollero and Siano, 2020). NPSCC is a leading charity organisation who have joined
various schools and other educational departments who donate funds. Their helpline services are
free for children and their families. Trustees of NPCSS invest in the organisation so that they can
make better environment for children. 90% of the fund raising and donations are contributed by
the supporters of NPCSS which make them able to provide free services. They arrange
counselling sessions for parents so that they can provide support for the education and career of
their child. Therapeutic services are provide by them which help in maintaining the quality of life
and helps in recovering from abuse of children. Some of the services which are not categorized
in essential are charged by NPCSS such as providing voluntary services to young people.
Distribution strategy
NPSCC uses various methods and strategies to reach their targeted segment of society.
They are locally located in different regions of UK by establishing their centres. Their members
are providing services by offering helpline number for children and their families. Hiring
volunteers is the best strategy for reaching the targeted markets so that they can solve issues in
effective manner (Hesse and et.al., 2021). They use direct strategies and indirect strategies to

serve the targeted market by offering their services. Online platforms and websites are used by
them for marketing and promotion of services which help them in spreading of awareness among
citizens. Direct strategies are effective for NPSCC because it results in fast operations and
services. Elimination of middleman proves very profitable because they can save lot of money
which is used to pay them.

CONCLUSION
From the above report it can be concluded that communication analysis is very essential
for organisations as it assist in identification of non verbal communications. It access the
network and focus on the criteria like who is involved in the talking and what is the the topic of
talking. It measures and survey the effective communication which help organisations in better
growth. This report include market and swot analysis which analyse the internal and external
environment of an organisation. This analysis helps them in effective operation which is
mandatory for the growth. STP analysis is used to understand the market section of an
organisation. This report also include core product offerings along with their pricing and
distribution strategies.

REFERENCES:
Books and Journals
Barnes, R.K., 2019. Conversation analysis of communication in medical care: description and
beyond. Research on Language and Social Interaction, 52(3), pp.300-315.
Hesse and et.al., 2021. Affectionate communication and health: A meta-
analysis. Communication Monographs, 88(2), pp.194-218.
John, S.P. and De'Villiers, R., 2020. Elaboration of marketing communication through visual
media: An empirical analysis. Journal of Retailing and Consumer Services, 54,
p.102052.
Oh, N.L., Biddell, C.B., Rhodes, B.E. and Brewer, N.T., 2021. Provider communication and
HPV vaccine uptake: a meta-analysis and systematic review. Preventive Medicine, 148,
p.106554.
Oschatz, C. and Marker, C., 2020. Long-term persuasive effects in narrative communication
research: A meta-analysis. Journal of Communication, 70(4), pp.473-496.
Palanivel Rajan, S. and Vivek, C., 2019. Analysis and design of microstrip patch antenna for
radar communication. Journal of Electrical Engineering & Technology, 14(2), pp.923-
929.
Palazzo, M., Vollero, A. and Siano, A., 2020. From strategic corporate social responsibility to
value creation: An analysis of corporate website communication in the banking
sector. International Journal of Bank Marketing.
Tokareva, E.A., Smirnova, Y.V. and Orchakova, L.G., 2019. Innovation and communication
technologies: Analysis of the effectiveness of their use and implementation in higher
education. Education and Information Technologies, 24(5), pp.3219-3234.
Zhou and et.al., 2019. How information and communication technology drives carbon emissions:
A sector-level analysis for China. Energy Economics, 81, pp.380-392.