Project Management Report: V4U Communications Campaign Analysis

This report presents a project management analysis of a communications campaign, likely for St Vincent de Paul's V4U initiative. It includes a detailed budget breakdown, considering various human factors like event managers, employees, and volunteers, with hourly wage calculations and total project costs. The report features a comprehensive timeline using a Gantt chart, outlining project phases, tasks, durations, and assigned resources. Key elements include project initiation, planning, design, execution, control, and closure phases. The report also incorporates a cost-benefit analysis, evaluating the financial aspects of the campaign, including development, operational, and advertisement costs. The timeline spans approximately 178 days, detailing specific activities like developing scope statements, communication strategies, event planning, and social media advertising. The report also mentions milestones, team member roles, and responsibilities, along with references to project management methodologies and techniques, aiming to provide a holistic overview of the campaign's planning, execution, and control.

Running head: PROJECT MANAGEMENT
Project Management: communications campaign
Name of the Student:
Name of the university:

1PROJECT MANAGEMENT
8.0 Budget for the project
Human Factors Involved Wages/hour Hours (work done)
Event manager $4.00/hr 776 hrs
Employees $0.20/hr 160 hrs
Members $0.20/hr 328 hrs
Volunteers $0.21/hr 104 hrs
Beneficiaries $2.00/hr 184 hrs
Donors $3.00 2
Other NGOS $3.00 2
Local Community $2.00 2
Government $2.00 1
Website developer $4.00/hr 40 hrs
Campaign cost $4.56 2
marketing manager $5.00/hr 72 hrs
Project manager $4.13/hr 160 hrs
Finance manager $4.18/hr 48 hrs
Cost Benefit Analysis for the communication campaign schedule
Assigned cost for the social media campaign $ 200.00
Development cost $ 500.00
Website development cost $ 600.00

2PROJECT MANAGEMENT
Assigned cost for project team members $ 400.00
Net development cost $1,700.00
Legal cost for campaign documentation $ 500.00
Vendor cost $ 400.00
Cost for hiring venue $ 600.00
Net operational cost $1,500.00
Savings from net salary $ 500.00
Advertisement cost $1,300.00
Total expected benefits $1,800.00
Total cost assigned for the project activities $5,000

3PROJECT MANAGEMENT
9.0 Timeline for a communications campaign
WB
S Task Name Duratio
n Start Finish Resource Names Cost
0
Schedule details for
communications
campaign
178 days Thu
4/11/19
Mon
12/16/19
$5,000.0
0
1 Project initiation
phase 54 days Thu
4/11/19
Tue
6/25/19
$1,683.2
0
1.1
Developing scope
statement and project
objectives
20 days Thu
4/11/19
Wed
5/8/19 Event manager $640.00
1.2
Planning for
effective communication
strategies
10 days Thu
5/9/19
Wed
5/22/19 Event manager $320.00
1.3
Hiring venue-council
community centers
(Redfern Town Hall)
12 days Thu
5/23/19
Fri
6/7/19 Members $19.20
1.4 Suggestion for
corporate partners 20 days Thu
5/23/19
Wed
6/19/19 Event manager $640.00
1.5 Hiring sponsors for
the project 4 days Thu
6/20/19
Tue
6/25/19 Beneficiaries $64.00
1.6
Milestone 1:
Submission of initial
project draft
0 days Tue
6/25/19
Tue
6/25/19 $0.00
2 Project planning
phase 54 days Wed
6/26/19
Mon
9/9/19
$1,270.0
0
2.1
Developing
communication plan for
St Vincent de Paul
12 days Wed
6/26/19
Thu
7/11/19 Event manager $384.00
2.2 Planning for details
events 10 days Fri
7/12/19
Thu
7/25/19 Employees $16.00
2.3 Outdoor
advertisement plan 20 days Fri
7/12/19
Thu
8/8/19 Members $32.00
2.4 Social advertisement
plan 20 days Fri
7/26/19
Thu
8/22/19
Event manager, Other
NGOS[1] $643.00
2.5 Listing event
participants 12 days Fri
8/23/19
Mon
9/9/19 Beneficiaries, Donors[1] $195.00
2.6
Milestone 2:
Completion of project
planning phase
0 days Mon
9/9/19
Mon
9/9/19 $0.00
3 Project design and 41 days Tue Tue $1,398.8

4PROJECT MANAGEMENT
development phase 9/10/19 11/5/19 4
3.1 Creating a website 5 days Tue
9/10/19
Mon
9/16/19 Website developer $160.00
3.2 Social media
advertising 6 days Tue
9/17/19
Tue
9/24/19 marketing manager $240.00
3.3
Planning pre and
post brand awareness
program
8 days Wed
9/25/19
Fri
10/4/19 Project manager $264.32
3.4 Planning pre and
post event awareness 10 days Wed
9/25/19
Tue
10/8/19
Event manager,
Volunteers $336.80
3.5 Developing total
project timeline 9 days Mon
10/7/19
Thu
10/17/19
Campaign
cost[1],Employees $18.96
3.6
Assigning roles and
responsibilities to the
assigned project team
members
9 days Fri
10/18/19
Wed
10/30/19
Members, Other
NGOS[1],Project
manager
$314.76
3.7 Seeking for
corporate partners 4 days Thu
10/31/19
Tue
11/5/19 Beneficiaries $64.00
3.8
Milestone 3:
Completion of project
execution phase
0 days Tue
11/5/19
Tue
11/5/19 $0.00
4 Project execution
phase 14 days Wed
11/6/19
Mon
11/25/19 $386.64
4.1 Invitation to the
chief guest 2 days Wed
11/6/19
Thu
11/7/19 Event manager $64.00
4.2 Inviting the event
participants 3 days Fri
11/8/19
Tue
11/12/19 marketing manager $120.00
4.3
Advertising both
brand and upcoming
events
3 days Wed
11/13/19
Fri
11/15/19 Local Community[1] $2.00
4.4 Cost benefit analysis 4 days Mon
11/18/19
Thu
11/21/19 Finance manager $133.76
4.5
Selection of tools
and technologies for cost
benefit analysis
2 days Fri
11/22/19
Mon
11/25/19 Finance manager $66.88
4.6
Milestone 4:
Completion of project
execution phase
0 days Mon
11/25/19
Mon
11/25/19 $0.00
5 Project control and
monitoring phase 15 days Tue
11/26/19
Mon
12/16/19 $261.32
5.1 Developing detail
fun rising event 2 days Tue
11/26/19
Wed
11/27/19 Event manager $64.00
5.2 Developing tailoring
approaches and strategic 3 days Thu
11/28/19
Mon
12/2/19 Beneficiaries, Donors[1] $51.00

5PROJECT MANAGEMENT
fit
5.3 Gathering first hand
feedback 1 day Tue
12/3/19
Tue
12/3/19
Campaign
cost[1],Employees $6.16
5.4
Implementation of
change management
plan
2 days Wed
12/4/19
Thu
12/5/19
Government[1],Local
Community[1] $4.00
5.5
Milestone 5:
Completion of
controlling and project
monitoring phase
0 days Thu
12/5/19
Thu
12/5/19 $0.00
5.6 Project closure
phase 7 days Fri
12/6/19
Mon
12/16/19 $136.16
5.6.1 Managing the
complete event 3 days Fri
12/6/19
Tue
12/10/19 Volunteers $5.04
5.6.2 Stakeholder
signoff 3 days Wed
12/11/19
Fri
12/13/19 Project manager $99.12
5.6.3
Post campaign
maintenance program
and planning
1 day Mon
12/16/19
Mon
12/16/19 Event manager $32.00
5.6.4
Milestone 6:
Launching the final
event
0 days Mon
12/16/19
Mon
12/16/19 $0.00

6PROJECT MANAGEMENT
Figure 1: Gantt chart of the project
(Source: created by author)

7PROJECT MANAGEMENT
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8PROJECT MANAGEMENT
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