BMP3006 - Digital Marketing: Communications Strategy Analysis 2021

This presentation analyzes the use of digital marketing within a specific communications strategy, focusing on the promotional aspects of the marketing mix. It begins with an introduction to digital communication and its bidirectional approach, followed by an evaluation of different communication types across small, medium, and large businesses. The presentation then delves into digital marketing as a specific strategy, highlighting customer engagement on social media and the creative communication approaches digital platforms offer. It addresses challenges such as work complexity, employee training, initial expenditures, data security, and scheduled updates. The marketing mix's promotional aspect is discussed, emphasizing how digital platforms enable brand awareness and influence customer behavior. The presentation concludes that organizations must increase brand awareness and overall work productivity. References include academic sources on digital communication and its impact.

Use of digital marketing in a
specific communications
strategy

TABLE OF CONTENT
 INTRODUCTION
 MAIN BODY
 Different type of communication within different type of
businesses
 Digital marketing as an specific communication strategy
 Challenge
 Marketing mix promotion aspect
 CONCLUSION

INTRODUCTION
 Digital Communication is the communication approach in
which a proper bidirectional communication approach is
being established through the means of internet.
 Evaluation on the different type of communication is being
done within the report and with that analysis on digital
communication as promotional strategy is being done within
the report.

Different type of communication within
different type of businesses
 Organisation is a group of individuals who have
gathered together your changing our common
target by collaborating their working process
accordingly. Companies are of various types
which include business types like small business
medium business and large business.
 Small businesses
 medium businesses
 large companies

Digital marketing as an specific
communication strategy
 In the current time period customers are
highly motivated in terms of utilising
technological advancements within there
daily routine.
 Due to which high level of customer
engagement it can be seen in terms of online
social media activities, which is being used to
establish proper communication through
various means like video conferencing audio
communication and message texting.
 Since digital platforms tends to provide wide
range of Creative communication approaches
due to which it is used to leaving used by the
companies as well.

Challenge
 Use of digital communication platform is effective for
organizations because with this approach it tends to ensure
that it is being able to achieve a large number of customer
base.
 Work complexity
 Employee training
 High initial expenditures
 Data security
 Scheduled Updates and backups

Marketing mix promotion aspect
 Digital platforms like social media empower its users to
efficiently share a particular set of information with each
other.
 Due to this by developing organisational brand awareness on
digital platforms corporate to showcase its organisational
offering to the customers in a most appropriate approach.
 By which they can be influenced that new type of products
and services are being provided by the company.

CONCLUSION
 From the analysis it is been concluded
that organisations have to ensure that
it is being able to take appropriate
steps through which cal brand
awareness is being increased.
 Also with that it can also be identified
that corporations have to ensure that it
is being able to take appropriate steps
by which overall work productivity
can be increased.

REFERENCE
 Liu, D., Baumeister, R.F., Yang, C.C. and Hu, B., 2019.
Digital communication media use and psychological well-
being: A meta-analysis. Journal of Computer-Mediated
Communication,.24(5). pp.259-273.
 Meyer, D.H. and et.al, 2018. Digital communication with
Rydberg atoms and amplitude-modulated microwave
fields. Applied Physics Letters. 112(21). p.211108.
 Tiago, F. and et.al, 2021. Digital
sustainability communication in
tourism. Journal of Innovation &
Knowledge. 6(1). pp.27-34.

Thank
You