Use of Digital Marketing in a Communications Strategy Report

This presentation provides a comprehensive overview of digital marketing strategies, focusing on their application within a specific communications framework. It begins by defining digital marketing and its importance in promoting products and services, emphasizing the use of various strategies to achieve business objectives. The presentation then delves into the digital marketing strategy, including email marketing, social media marketing, and call-to-action strategies. It examines the marketing mix, using ASDA as a case study, covering product, price, place, promotion, processes, people, and physical evidence. The role of social media marketing is highlighted, along with the promotional aspects of the marketing mix. The presentation also includes a review of current digital marketing strategies, emphasizing their role in enhancing customer engagement and profitability, and concludes with a summary of key findings and references.