BMP3006: Practical Digital Marketing - Communications Strategy Report

This report, prepared for the Practical Digital Marketing module (BMP3006), examines how digital marketing examples contribute to an organization's communications strategy, particularly within the promotional aspect of the marketing mix. It defines digital marketing and highlights its significance for organizational growth. The report analyzes several key digital marketing tactics, including social media marketing, emphasizing its role in reaching customers, enhancing sales, and driving website traffic. It then explores the use of infographics, explaining their ability to transform complex information into visual stories, and their contribution to effective communication. The report also discusses the importance of video marketing, considering its effectiveness in engaging audiences and conveying information. The conclusion emphasizes the value of digital marketing as a tool to reach customers, resolve their issues, and gain a competitive advantage. The report references academic literature to support the analysis, and it's a practical application of digital marketing concepts for students.

PRACTICAL DIGITAL
MARKETING

Table of content
 Introduction
 Explain how digital marketing examples contribute to the
communications strategy for respective organisations, as part
of the promotional aspect of the marketing mix.
 Conclusion
 References

INTRODUCTION
 Digital marketing is define as
marketing of products as well as
services through using digital
technologies or it is the activity to
marketing activities which use digital
technologies. It involve both mobile
devices and internet and include digital
marketing tactics that is search engine
optimization, email marketing and so
on. In the present time, Digital
marketing is one of the integral part of
an organization growth and success at
marketplace.

Explain how digital marketing examples
contribute to the communications strategy
of an organisation
Social media can be defined as collection
of online platforms which include
collaborating and sharing with an online
community by commenting, posting as well
as interacting with one another. In addition
to this, social media is one of the integral
part of people in the present time period as
they spent most of the time on using
various social media platforms such as
Twitter, Instagram, LinkedIn, Facebook,
Snapchat, Pinterest and so on.

Cont…
Moreover, it is determined that 63% of consumers search for
products and services online and is more likely to become
consumer of brand which has established social media presence.
This shows social media marketing has the potential to enhance
sales as well as profitability of an organization. With the help of
social media marketing, an organization is able to reach large
number of customers rapidly and aware them about goods and
services which leads to increase in sales and customer base level
of organization. It also helps brands that leads to more
customers, more engagement and more traffic on organization
website.

Infographics
Infographic is defined as use of
graphics in order to transform
existing content into the visual
form. In addition to this, it is a
medium which turn complex
information into story or visuals to
more effectively communicate key
points. An infographic combines
two vital things in marketing that is
information as well as graphics .

Cont…
 The Popularity of infographics is raising rapidly
because of its ability to captivate and attract
readers attention. In addition to this, it
illustrates complex content in a visual manner
which is easy to understand and read and is the
major contributing factor for the success of
infographics and business communication as
well as digital media. . Therefore, it is stated
that infographics contribute as a communication
strategy for Nike and is one of the effective
promotional tool for introducing products as
well as services to customer and to make them
aware about offerings in an interactive and
captive manner.

Information in Video form
 Due to digitalization and advancement in technology, most
of the people prefer to watch things rather than reading and
gaining information. Providing information in the form
of video help company to make customers understand
easily about their offerings which help in attracting and
engaging them for longer time period. The use of
digitalization increase the growth rate of an organization
and is help in attracting large number of customers which
in turn leads to raise in sales as well as profitability of an
organization.

Cont…
 Levis, which is one of the
renowned brand make use
of video in order to provide
information about it's new
arrivals as well as quality of
product as it help company
to make people easily
understand about its new
product which in turn
convert customer into
purchase decision of
product as well as service.

Conclusion
 From the above discussion, it has been concluded that digital
marketing is one of the effective and valuable tool for an
organization in order to reach large number of customers and
attain objectives. In addition to this, it helps companies to
reach customers rapidly and resolve their issues that develop
a positive mind-set towards the brand and retain them for
longer time period. It also assists business entities to attain
competitive advantage over its rivals which is important in
order to gain growth at marketplace.

REFERENCES
 Backaler, J. and Shankman, P., 2018. Digital influence.
Macmillan.
 Chaffey and et. al., 2020. Marketing digital (No. hal-02927026).
 Erokhina, T.B., Mitko, O.A. and Troilin, V.V., 2018. Digital
marketing and digital logistics in consumer
communication. European Research Studies, 21, pp.861-867.
 Ghai, S. and Rahman, O., 2018. Measuring effectiveness of
campaigns using digital marketing & its impact on
youth. International Journal on Global Business Management &
Research, 7(3), pp.19-30.
 Ghosh, D. and Scott, B., 2018. Digital deceit: the technologies
behind precision propaganda on the internet.