Digital Marketing's Role in Communications Strategy - BMP3006

This presentation analyzes the use of digital marketing within a communications strategy, focusing on digital channels such as websites, search engines, email, social media, and mobile applications. It emphasizes the importance of social media marketing for interacting with customers, providing flexibility, and communicating company objectives, using examples like Coca-Cola and Regent College. The presentation also explores the effectiveness of social media content, including user-generated and interactive content, for building customer relationships and increasing brand awareness, referencing examples like Nike. The conclusion highlights the significance of social media marketing as a key tool for communication strategies and fostering authentic customer relationships.

BMP3006 Practical Digital Marketing
• Assessment 2 - Individual Presentation

Use Of Digital Marketing In A Specific
Communications Strategy
• Name:
• ID:

Contents
Table of Contents
INTRODUCTION
MAIN BODY
Outline how digital marketing can be used in a specific communications strategy.
Reviewing the digital marketing examples and determining how they contribute to the communications strategy for the respective organisations.
CONCLUSION
REFERENCES

INTRODUCTION
This study outline how digital marketing can be used in a specific communications strategy. It also focuses on
reviewing the digital marketing examples and determining how they contribute to the communications strategy
for the respective organisations.

Outline how digital marketing can be used in a specific communications strategy.
Digital marketing is referred to as the digital channel
through which it can deliver a thorough digital
channels which in turn mainly includes websites,
search engines, email, social media, and mobile
application.

Contd..
Social media marketing is the significant tool for the communication strategy because it helps in interacting with the
prospective customers.
It also tends to give high degree of flexibility, accessibility and convenience in order to significantly express about
their needs and want with the company.
It is useful in forming better alliance with the key prospective partners and also helps in communicating the aim and
objectives of the company to outside world.
For example, Coca Cola tends to use digital marketing campaigns. Here, the logo of the company has been supported
with the names in order to reach large customers which is useful in increasing the sales of the organization.

Contd..
 Social media marketing is most effective tools that helps organizations to advertise their product and services
within the market.
 Regent Collage group can also advertise their marketing campaign by using the social media platform
 Some of the most popular social media platform like Facebook, Instagram and many other social media
platform have potential to bring customers for the Long Group.

Contd..
 Social media marketing tool also provide analysis that can be measurable for the marketing teams and they can
easily measure the performance of their campaign
 They can see how their campaign is performing and see how many people are looking to buy their product and
services to satisfy their needs and demand.

Social media contents
Social media content has been significantly coined as the major rise associated with the social media and tends to
generally mean anything where someone tends to post or share with the others. This is an effective part of the
digital marketing where the business tends to use the social media content to retain and attract customers. Some
examples of User generated content includes review contest, story contest, or caption contest. Under this, the
companies gift their merchandise to big influencers or celebrities and in return ask for a tag with a beautiful
captioned post. Interactive content can be significantly used by organizing the visual quiz, blogs, articles, etc.

To be con....
 By using the trending keywords on Social media content, brands can rank their website
and increase the traffic ion their site.
 It can be useful to make new customers and increase the brand awareness within the
market where they are operating their business.

Contd..
Social media content is significant because it helps in
building authentic set of customer relationship.
Use of the social media sites like Facebook, personal
website, twitter, and Instagram are significant for
engaging in the conversation.
For example, Nike is the significant company which
tends to engage in the social media content.

Contd..
Social media content is significant because it helps in
building authentic set of customer relationship.
Use of the social media sites like Facebook, personal
website, twitter, and Instagram are significant for
engaging in the conversation.
For example, Nike is the significant company which
tends to engage in the social media content.