Easy Go Communicator: Entrepreneurship, Creativity and Marketing Plan

This presentation focuses on the Easy Go Communicator, an innovative product designed to improve business communication through translation and interpretation. The presentation includes a marketing plan that utilizes SWOT, PESTLE, and Porter's Five Forces analyses to assess the product's market viability. It identifies strengths such as its unique value proposition and weaknesses like initial capital constraints. Opportunities include differentiated features and threats involve government regulations and competition. The presentation further discusses segmentation, targeting, and positioning strategies, recommending a differentiated marketing approach. Promotional strategies emphasize advertising and social media marketing to highlight the product's benefits over traditional communication methods. The presentation concludes with recommendations for continuous improvement based on customer feedback to ensure the product's success and sustainability. Desklib offers a wealth of similar resources for students.

ENTREPRENEURSHIP
CREATIVITY AND MARKETING

PART 1
Group Presentation

Choosing a Product
The product chosen for the present study is Easy Go
Communicator. It is been determined that with the
pace of time, businesses are preferring with innovative
and communication products for there usage. Thus,
by keeping this in mind, the company must develop
with Easy Go Communicator which will help to serve
greater satisfaction to the businesses. It is significant
for the people as the it allows to improve the
translation activities. It helps in improving
communiction within organisation. Thus, it is
considered to be a beneficial proposal for the
company for launching with a new product.

Continued...
It is an efficient products as communication is important
for all the businesses. So, by providing with the easy
go communicator, it will enhance the value of the
business operation and will be accepted by all the
businesses. As in the present time, businesses are
seeking for unique innovative products which can
attract large number of customers towards it. Thus, it
is important for the company to develop with the
products as per the preferences of the customers.
They can either target the children all the adults and
develop with products accordingly. Further, they can
use different easy go communicator for easy
translation. It will enhance the work opportunities for
sustainable development.

Justify why it is innovative
product
Innovation refers to adding value to the existing product
by enhancing its effectiveness with new ideas. Thus,
Easy Go Communicator is highly innovative in nature
as it is adding high value to the business
communication system. This will be successful in
attracting large number of people which includes
corporates, international businesses. Because it
assist in interpreting the message of foreign clinets.
The innovation in the product is due to the demand of
some new product so that they can enjoy easy
operations and become more progressive. It is
asserted that, the newly introduced product will highly
satisfy the businesses to a greater extent and will
ultimately increases the sales volume of the company.

Marketing Plan For The Product

SWOT analysis

Continued...
Strengths- It is more beneficial in terms of
communication as it will help to add value to
it by translating and interpreting information.
There is minimum chances of emerging
companies for producing with translators. It
will help in changing the demographics and
consumer behaviour as it will increase
standard of business operations. It is highly
untapped market.

Continued...
Weaknesses- It will include less capital so the
existing companies which are providing with
the translatror can emerge with the
continous change. This may increase the
competition level in the market. People may
not accept the products because of lack of
skills regarding its use.

Continued...
Opportunities- They may use differentiated features
and variants for attracting large number of
customers. It is highly unique product which may
be acquired by many people. It will develop the
options as to switch from traditional
communication methods to modern one.
Threats- The regulations and pricing policies set up
by the government may hinder the emergence of
the product in the market. There is interrupted
logistics and supply of raw material. Businesses
may adopt with internet options for better
information translation and interpretation.

PESTLE analysis

Continued...
Political factors- The companies who are developing with
the translators must ensure that they follow with the
policies determined by the government in respect to it
quality. They must also take into consideration the
pricing strategies so as to provide with the product at
adequate price.
Economic- It is highly competitive in nature as the firms
who are serving with the translators can develop with
this product so it may have negative or positive impact
on the policies, prices and interest rates of the
companies. Further, inflation or deflation availing in the
market may not affect the company as the people will
continue to use translators for better communication.