Solent University: Community Business Project - Age UK Digitalization

This report focuses on the digital transformation of Age UK, a charity organization, in response to challenges presented by the Covid-19 pandemic. The report begins with an introduction to digitalization and its importance for Age UK, followed by secondary research on the organization's mission, services, and competitors. The research highlights the need for digital integration, particularly through social media and online services, to connect with the target audience. The report then discusses the results of this research, emphasizing the importance of targeting younger older adults to facilitate digital adoption. Barriers to digital transformation, such as lack of digital skills and access, are also addressed. The report concludes with recommendations for Age UK to overcome these challenges and successfully implement digital strategies to enhance its services and reach its target demographic. The report provides insights into the digital transformation process, including the use of social media, email marketing, and virtual sessions. The report also analyzes the challenges and provides recommendations for overcoming barriers such as lack of digital skills and access to technology. The report aims to provide Age UK with a roadmap for successful digital integration and improved service delivery.