Community Engagement and Stakeholder Relations: BHF Report

This report analyzes the community engagement strategies of the British Heart Foundation (BHF), a prominent UK-based charitable organization focused on heart health. It identifies and discusses BHF's stakeholder relationships, emphasizing the importance of digital communication and social media platforms for managing these relationships, including annual reports, digital meetings, and fundraising events. The report then examines the evolution of BHF's community engagement across different eras, highlighting the skills required of employees, such as working in diverse communities, taking initiative, emotional intelligence, and fostering collaboration and innovation. Furthermore, it explores how BHF utilizes social media for research, patient guidance, and understanding health variations. The report also details the training and development needed to equip employees to handle socio-cultural issues, including multilingual skills, confidence-building, and community engagement. Finally, it emphasizes the importance of a forward-looking approach to training to maintain relationships with partners and adapt to modern societal changes. The report concludes by summarizing the key aspects of community engagement for social work and charitable organizations.

Community
engagement
Assessment 1

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Identification of Engagement and relationship with stakeholders..............................................3
Different eras of the organisation and highlight how their community engagement has evolved
by skills of employees.................................................................................................................4
How organisation use different social media platforms as an outreach to support the business 6
Explain the training and development required to equip employees in dealing with socio-
cultural issues within society......................................................................................................6
Why need for forward looking approach for training employees to maintain relationship with
partners........................................................................................................................................7
CONCLUSION................................................................................................................................8
REFRENCES...................................................................................................................................9
Books and Journal.......................................................................................................................9

INTRODUCTION
Social work and community programme are essential for society development as these
programmes and community welfare engagement drives out best into the economy where people
suffer with many life situation. These community and charitable programmes could be related
with any services or charities which will result in helping and providing assistance to local
people. There are many hurdles and consequences an individual face throughout its life which
could not get solved individually and require much support of society in which they live.
Therefore, social business, charitable trust and institutions play vital role in delivering life
saviour services. This report is going to be on one of popularly known charitable organisation of
UK, British Heart Foundation is operated in 1961(Barth, Bond, . and Vincent, 2019). it is a
charitable institution that look for the health of patients suffering form heart diseases and aims to
beat heart breakdown by providing treatment, prevention, programmes and researches centre to
aware people about its cure at initial stage. This report is going to present the relationship
engagement, knowledge, skills, training and development programmes that the organisation
regulate to deliver effective services through social media programmes.
MAIN BODY
TASK
Identification of Engagement and relationship with stakeholders
Stakeholders are the vital part of a busies firm whether it is working on profitable or non
profitable basis. These stakeholders makes their contribution in increasing financial funding and
immense support to the business through which they could stand to achieve goals and targets.
Stakeholders relationship consist connecting with them at regular basis which is necessary to
make aware about changing policies, strategies and practice of organisation. Stakeholders does
not involve in day to day working or take active participation to carry out business activities but
they make their efforts in supporting and guidance wherever necessary. British Heart Foundation
have many stakeholders that contribute in their charitable trust which include large firms, Mnc
and private institution or universities who approach them to conduct sessions and programmes
in order to teach and aware students about heart diseases(Bhagwan, 2017). So that, managing
these stakeholders are important which is quite time consuming to fulfil tier expectation and
make them updated about every single activity. In order to manage relationship and

communicate with stakeholders, BHF use digital methods and adopt less time taking
technologies with professional staff assistance. Therefore, there are main strategy to
communicate and manage stakeholders which does include social media platforms as a channel
of communication.
 Segregation of annual reports to the public and publications about daily practices of heart
treatment.
 A report provided to contributors to ensure them about their funds are using effectively
through computer software
 conducting regular meetings on digital applications an get connect on social platforms to
communicate about queries or doubts(Blackburn, 2017).
 Launch events to attract more shareholders for fundraising.
 Websites helps stakeholders to get aware about opportunity and resources required into
BHF.
 Press release through social platform by news channels.
These are some of the ways through BHF engage and mange their stakeholders
relationships. As they are connected with many firms like Tesco, M&S, Nationwide Bank, DFS
are all effectively active on social platforms which makes the work easy and collaborative to
provide funds to BHF whenever they lack with it. Therefore, it has evaluated that
communication is the key to manage relationships on regular basis that eliminate
misunderstanding and misconception from an organisation. The BHF make sure about
shareholders engagement due to high requirement in healthcare sector where society believe in
reputed firm and getting a healthy treatment.
Different eras of the organisation and highlight how their community engagement has evolved
by skills of employees.
An organisation work under different and broad era of working in which they involve
various different activities as per individuals capabilities and potential. Therefore, keeping
organisation standards and rules which gives an insight on how work needs to be done which
will be result in society benefits. Mainly in volunteer and charitable institutions, there is high
need of appropriate set of skills and knowledge an employees must have consist as it is the
matter of society benefits which is eventually the aim of social firms. In case of BHF, the

organisation provide service of treatment and prevention to get permanent cure of heart diseases
to every individual and give them a fruitful life living. Therefore, the BHF require huge
community engagement to serve society best of health services. For that instance, it is required to
have good knowledge and professional skills in order to fulfil the vision of realising out
heartbreaks(Chamorro-Koc, and Caldwell, 2018). There are many practices and era BHF
working under by consisting employees skills are described below:
Work in diversified and inclusive community: an employees work into organisation
to provide assistance for both customers and co-workers through which organisation Wil
achieve single goal by join hands together. It is essential to have diversified working
environment so that employees could ready to tackles any dynamic condition into health
sector. In BHF, treatments are differentiated according to different heart diseases in which
staff are regulated and doctors perform their duty as per their specialisation. So that, they must
be ready to work for different departments also where there is emergency or prompt treatment
is required.
Make and take opportunity: it is another working criteria of employees to perform
effectively and efficiently. Opportunities are the factors who could enable success at less time.
Therefore, there need to be potential among employees to take and make opportunity whenever
it arises. In BHF organisation doest consist proper research and make their step to enable
technology which could be utilise in providing better treatment.
Emotional belongingness: this ear of working into organisation is a must as society
could only be better served by getting connected and understanding their values, Beliefs an
norms(Dilay, Diduck, and Patel, 2020). No work should harm any individual sentiments or hurt
their perceptions Employees must have self patience and have courages feeling for people they
are working for. In health sector its is the most important skills as patients move through pain
and death that impact on tier close ones. Therefore, a standard of communicate and treatments
must be polite rather than purling out the cause of it.
Be free to innovate and collaborate: In order to work effectively and towards
achievement of great success into market. Collaboration and innovation are essential criteria that
leads to generate many opportunity to establish brand name and power gain customers trust and
retention. In health sector, it is must to Crete good reputation so that people feel free to make

their treatment with a renowned organisation. Therefore, BHS employees have this potential as
the firm is connected with many large funding which support them in their good and bad.
How organisation use different social media platforms as an outreach to support the business
Social media platforms are growing rapidly and assist many business firm to grow an
expand into leading competitive market. Through social media, work distribute and regulate
among number of people and make them aware about organisation existence. There need to
require professional and creative skills to handle social media as it consist both its good and bad
factors that they impact on whole of organisation productivity(Gilbert, 2019). In context of
BHF, the institute provide services at charitable basis and locate their clinics in UK. Through
this segment, they could save life of UK people, but could not fulfil motive of reaching at
worldwide level. So that, social media gives an opportunity to treat patients through online
channels.
The organisation use social media mainly for its research purpose by which they get te
data of people suffering from heart diseases and consult them about what problems they are
facing, through this strategy, doctors and professionals guide the patient for getting further
treatments before diseases take its lead to next stage. These strategies of social media call the
employee creature and professionalism about their work.
Apart from treating and guiding at online sites, BHF use social media to understand about
different type of variations and health conditions people face so that they could find its solution j
their centre and be ready to come up with its best treatmen(Gribb, 2018). Therefore, the
organisation perform its best practice through social media by being creative in delivering
treatments.
Explain the training and development required to equip employees in dealing with socio-cultural
issues within society.
Training and development is vital to prepare employees towards organisational motive in
order to enhance their skills and to achieve their motive. Through effective training and
development will lead to improvise working criteria and encourage whole of organisation
potential into market. A business could only get success when it fulfil requirement of society
and its people through managing relations and concerns towards them(Mitra, and Anderson-
Lewis, 2021). Employees must get prepare to accept their surrounding by engaging social
cultural into organisation. The culture which accept people from different background in terms of

language, religion, background, colour and culture. Managing socio culture issues into
environment will lead to result in more of community engagement. Therefore, the BHF required
to build training sessions in which employees interact with society and community to regulate
equal welfare and provide convenient treatment to individuals belongs to any background. These
training and development consist skills which are described below:
Multilingual: employees must be known and fluent in different language in order to eliminate
language barrier to boost effective working environment. Being multilingual leads to fulfil gap
between what employees guide and share their views will be clearly understandable for people
belongs to different culture.
Training to be confident and motivated: the training programmes must include sessions for
being confident in serving society best heart diseases treatment. Being motivated and
confidential personality will prove in handling social cultural issues at its best as it will give an
useful insight to society and the employees for being cure taker in their specialisation(Howard,
and Alter, 2019). It is required in BHF doctors and professional who work with human heart
closely so that, they could provide treatment by ensuring other past diseases through taking
consultancy.
Empower community engagement: Employees needs to take training to be effective in
welcoming collaborations to enhance more community engagement so that people feel house-
warming environment.
Why need for forward looking approach for training employees to maintain relationship with
partners.
Forward looking approach consist the factors through which employees, managers and all the
members of organisation will see the world and society through modern thinking and will find
solution quick and flexible. In modern scenario, people are now more of treated with dignity due
to several legal rights and laws that focus on providing multiculturalism, and social relationship
with society(Kwenani, and Yu, 2018). Therefore, BHF has the main aim to beat the heartbreaks
into whole world in which they need to face many difficulties in connecting with different people
so that, there is need to make forward looking approach by which employees get creative in
enhancing community engagement by conducting several community events, campaigns and
social content. These modern approach will help in identifying the issues which people feel
when arriving at BHF institution.

CONCLUSION
The report has concluded that community engagement is essential for social works
culture. It is essential that organisation needs to more of engaged In getting community support
in order to regulate charitable works effectively. It has identified how organisation manage and
engage their shareholders through social media. Also, employees needs to build many skills to
work effectively such as ,take and make opportunity, being innovative and enhance
collaborations. Moreover, the organisation needs to take forward looking approach so that social
cultural issues would get eliminate.

REFRENCES
Books and Journal
Barth, J., Bond, S. and Vincent, N., 2019. Local Authorities and Community Engagement on
Climate Change Adaptation.
Bhagwan, R., 2017. Community engagement within a social work programme in rural
India. Social Work, 53(3), pp.315-329.
Blackburn, F., 2017. Community engagement, cultural competence and two Australian public
libraries and Indigenous communities. IFLA journal, 43(3), pp.288-301.
Chamorro-Koc, M. and Caldwell, G.A., 2018. Designing for Viable Futures Community
Engagement as Social Innovation. The Handbook of Communication Engagement,
pp.301-310.
Dilay, A., Diduck, A.P. and Patel, K., 2020. Environmental justice in India: a case study of
environmental impact assessment, community engagement and public interest
litigation. Impact Assessment and Project Appraisal, 38(1), pp.16-27.
Gilbert, J., 2019. On Country: emplaced approaches to collaborative community engagement
[and]((in) through) mapping processes in ‘workshop’mode. Curator: The Museum
Journal, 62(4), pp.615-628.
Gribb, W.J., 2018. Field experience through community engagement: A model and case
study. The Professional Geographer, 70(2), pp.298-304.
Howard, T. and Alter, T., 2019. Framing community engagement. Community-based control of
invasive species, pp.74-83.
Kwenani, D.F. and Yu, X., 2018. Maximizing international students’ service-learning and
community engagement experience: A case study of student voices on the benefits and
barriers. Journal of Higher Education Outreach and Engagement, 22(4), pp.29-52.
Mitra, A.K. and Anderson-Lewis, C., 2021. Community Engagement and Outreach Programs for
Lead Prevention in Mississippi. International journal of environmental research and
public health, 18(1), p.202.