Community Engagement Strategies for Everest Home Improvement Report

This report provides a comprehensive analysis of Everest Home Improvement (Everest Ltd.), a British company specializing in double glazing and home improvement. It begins with an introduction to community engagement and an overview of Everest Ltd.'s background, including its founding, market position, and mission. The report then identifies customer expectations, which include customized designs and adherence to current trends, followed by a PESTEL analysis examining the political, economic, social, technological, environmental, and legal factors impacting the business. It further explores the role of employees in achieving organizational goals, emphasizing the importance of training and development. The report highlights the significance of a designer's role, detailing the necessary skills and knowledge, such as technical proficiency, structural knowledge, and trend awareness, and outlines training and development requirements for designers to enhance their contributions to the company's success. The report concludes by summarizing the key findings and implications for Everest Ltd.'s strategic planning.

Community
Engagement

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Background of the company...................................................................................................1
Identification of customers and their expectations.................................................................2
PESTEL Analysis...................................................................................................................2
Role of employees and their support to achieve organisational goals....................................3
Importance of training and development to the organisation.................................................3
Explain the skills and knowledge of a designer.....................................................................4
Training and development requirements of a designer..........................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................8

INTRODUCTION
Community engagement refers to a strategic process which allows different groups of
people having special interest or connected by geographical location to work in a collaborative
manner for the well being. It has been defined as the blend of science and art when it comes to
practicing it in business world (Hoy and Johnson, eds., 2013). This report has been prepared on
Everest Home Improvement (Everest Ltd.) This has its headquarters in Hertfordshire, England.
This report covers the overview of the company, identification of customers and their
expectations, PESTEL analysis, role of employees within an organisation and contribution of
their support in achievement of goals. In addition to this, importance of training and development
in an organisation, importance of a specific role within the organisation along with the required
skills and knowledge as well as the training requirements.
MAIN BODY
Background of the company
Everest Ltd. Is a company of British origin which deals in double glazing and home
improvement industry. It was founded by Lewis Golden in 1964 and it was one of the first
companies in the market of double glazing. It has strong market position by sales and turnover
also many awards and recognitions were given to the company for its performance. The
headquarter is located in Cuffley, Hertfordshire, UK. Currently, the CEO is John Bostock. it is a
privately held company which has approx 2500 employees working towards achieving the goals
and objectives (Official profile of Everest Ltd,. 2019). It has manufacturing plants in different
parts of United kingdom by having its own teams in the field of development, design, installation
and sales. The mission statement of the companies states to undertake review of the policies and
strategies to improve exposition and run towards the race of becoming a leader. The vision is to
include the interest of everyone affected by the practices of this company so that a closer
relationship is maintained with employees, customers, suppliers and the general community. The
main goals are to increase the sales by meeting the demands of customers by reflecting the
professional values of the company.
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Theory applied by the company
Situation leadership theory is opted by the leaders working in the organisation. According
to this theory, leader choose the best course of actions based upon situational variables. Decision
making is done by the one leader as per the requirements of the team or entity. It has helped the
company to cope up with bad circumstances which were capable to hamper the profit. All the
employees are given training to bring change in their working pattern. Also, strategies have been
formulated by taking into account the situation of UK such as BREXIT.
Everest Ltd. Can bring innovation in order to improve operational activities. As well as, it
can change the staff working in operational unit so that they can use their fresh ideas.
Furthermore, collaboration with renowned organisation can be done also, supply chain
management should be improved.
Identification of customers and their expectations
It targets the customers who are looking for quality products and services. Since the prices
of the goods are little higher than the expectations of people, it focuses on providing the services
to do celebrities and other renowned personalities. The expectations of the target audience are to
get customised design of the product. For this purpose, Everest Ltd try to apply it 50 years of
expectation to maintain the quality. Apart from this, target audience wish to see new designs
according to the latest trends. Currently, the demand for modern architecture with the touch of of
artistic design reflecting traditional architecture is prevailing in the market.
PESTEL Analysis
It is a framework which helps a business to grow by assessing different micro and macro
environmental factors existing in the market (Yüksel, 2012). Below mentioned is the pestel
analysis of Everest Ltd:
Political- This comprises of factors which impact business at a great extent as the
interference of government is there. Trade restrictions, trade policies, many more are are
formulated by the government to help the business conducting their activities efficiently. In the
context of Everest Ltd, the instability in political conditions do not have much effect on the
business of this company because of the business it has. The whole business along with
manufacturing units are located in United kingdom therefore, no major issues can come.
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Economic- The factors are reflected in the interest rate, inflation rate, conversion rate,
reception, etc. This may have impact on the economy in which organisations are operating. With
regard to, Everest Ltd, the financial crisis and brexit have affected the business as it has to pay
increased tariff rates for exchanging goods between other European countries that are member s
of EU Commission. These additional costs can increase the final prices.
Social- There are norms, customs, traditions, beliefs etc. In a society which are followed by
the people living in a community. With reference to Everest Ltd, it should focus on meeting the
expectations of customers. The company has an experience of 50 years so it has a good
knowledge about the local traditions. Therefore, the factors in the society cannot affect the
business to a great extent (PESTEL Analysis, 2019).
Technology- It is a company which witches among those and these who entered the market
with glazing material. Therefore, it can be well assume that company is focused on using latest
technology which can produce goods in an eco friendly manner by focusing on the present needs
and requirements of customers. Also, it is concentrated on bringing innovation true latest
technologies.
Environment- is one of the main reasons for it strong market position and survival in the
challenges. There are many initiatives taken by this company to reduce any damages or harmful
effects to the nature. It has started producing energy efficient and eco friendly with doors which
reduces the consumption of electricity.
Legal- Customers give their personal and confidential information for making payments and
delivery of the products. In order to protect theft or misuse ostrich information it follows number
of legislations. Also, the policy provides that permission of customer should be taken before
using their information. Furthermore, it makes sure to abide by environmental laws so that legal
obligations can be reduced (Shatskaya, Samarina and Nekhorosheva, 2016).
Role of employees and their support to achieve organisational goals
Human resource is an important asset for any organisation irrespective of the industry it operates
in. The goals and objectives are achieved by having effective teams made choosing the best
candidates having skills and abilities. Everest Ltd. Has goes to increase its sales by fulfilling the
demands of the customers. Also, it always try to include values which are reflected through the
the actions done by the workforce. Therefore, the role of employees is huge in this company as
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because of their efforts the company has gained an experience of 50 years by surviving through
the challenges. Furthermore, it always try to bring new innovations which are the ideas of fresh
talents and existing candidates working in the organisation. It has divided the work of every
employee so that they can achieve their individual as well as common goal of the organisation
(Xu, Loi and Ngo, 2016).
Importance of training and development to the organisation
Training and development is one of the functions of human resource management
department. Training refers to a systematic setup where employees are instructed and imported
the technical knowledge related to their jobs. on the other hand development refers to the overall
Hollister can educational growth and majority of people in managerial positions. These two are
complementary to each other and help in the growth of a person working in the organisation. In
the context of Everest Ltd, it conducts various sessions at different intervals to provide necessary
knowledge which can help them enhancing their skills and capabilities. Also, development
classes are given for there personal as well as professional. These are important for increasing
the productivity and efficiency by which goals can be achieved within the prescribed time. Also,
training and development helps in retaining the employees within the organisation ultimately
reducing the unnecessary costs involved in appointing new candidates all over again.
Select role within the organisation and explain its importance
One of the most important roles in Everest Ltd. Is of a designer. There are different kinds
of activities which a designer has to undertake. Also, there should be innovation and uniqueness
in every design in order to fulfil the requirements of the customers. Every individual has their
own designs and patterns which should be understood by the designer of Everest Ltd. It is a very
crucial job to deliver the exact product as a specified by the customers (Frost, 2016). There are
trainings provided by the Everest Ltd. To all of its designers to provide excellent services.
Without the role, Everest Ltd might have to see rough face which main lead the company to
close. The target audience love the designs of this company, therefore, it is going to lose majority
of its customers as well as the strong position in the market will be declined without the role of a
designer.
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Explain the skills and knowledge of a designer
Designer should have proper skills and knowledge which contribute to the achievement of
goals and objectives of the organisation. some of the skills and knowledge that should be
possessed by a person who is designated to be a designer are as follows:
Technical skills and knowledge- The designer should have the knowledge about the latest
technology for creating the designs which are in current trends. A should have the skills to us
new machineries and different kinds of hardware.
Knowledge about structures- This is about cutting and making a product with the exact
measurements as given by the customer so that major differences or issues can be prevented.
Time management skills- It is the most important skills where in the designer has to
provide order designs within the time period provided by the company. Time is significant in
delivering the products so that customers can be satisfied without any mistake.
Organisational skills- This emphasizes on managing more than one designs at a time as
there may be different customers ordering at the same time. Therefore, all the design should be
managed properly. By using this skill, designer can assign different task to the subordinates.
Knowledge about latest trends- Customers are attracted towards the organisation who keeps new
products according to the latest trends prevailing in the market. There should be efforts by the
designer to make new products according to the current trends (Bhamra and Lofthouse, 2016).
Knowledge about demands- There are customers who have variety of demands which
may be entirely different or their may some similarities. Therefore, designer should be aware
about the demands going on in the market so that customers can be satisfied highly.
Training and development requirements of a designer
As discussed above, training and development are two key aspects which should be there
in an organisation for every employee. These help in enhancing the competencies and skills of
workforce so that they can contribute more to the goals and objectives of the company. there are
different types of training that can be provided to a designer such as home remodelling which is
about renovating a place by putting new designs on the windows and doors as well as the
interior. Apart from this, training for architectural preferences should be given so that my new
designs of a particular product can be understood by the designer. Also, custom window
treatments is again a concept for which knowledge can be imparted. On coming to the
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development of a designer, there are different online courses which can be given for developing
the knowledge. This can be beneficial in gaining additional amount of advice and tips for
improving the existing level of knowledge. With the use of this, designer can be at that a position
in providing effective solution as well as suggesting new designs to the people who wish to have
an entire new look.
CONCLUSION
From the above report, it has been concluded that Everest Ltd is a company doing great in
business from last 50 years and has unbeatable experience. It maintains premium quality by
following the highest standards in order to provide satisfaction to the customers without a doubt
or complain. Along with this, there are different roles within the organisation which are provided
training and development sessions for improving their knowledge and skills in order to achieve
the goals and objectives. According to the pestel analysis conducted for the organisation, it is
determined that with strong market position the macro and micro factors do not affect the
business to a great extent. Furthermore, role of a designer is significant to the success of the
organisation as innovative and new designs are provided which attract the customers as well as
increase the sales and profit.
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REFERENCES
Books & Journals:
Hoy, A. and Johnson, M. eds., 2013. Deepening community engagement in higher education:
Forging new pathways. Springer.
Yüksel, I., 2012. Developing a multi-criteria decision making model for PESTEL
analysis. International Journal of Business and Management. 7(24). p.52.
Shatskaya, E., Samarina, M. and Nekhorosheva, K., 2016. PESTEL analysis as a tool of strategic
analysis in international markets. SCOPE ACADEMIC HOUSE B&M PUBLISHING, p.47.
Xu, A.J., Loi, R. and Ngo, H.Y., 2016. Ethical leadership behavior and employee justice
perceptions: The mediating role of trust in organization. Journal of Business Ethics. 134(3).
pp.493-504.
Frost, S., 2016. The importance of training & development in the workplace. Small Business,
http://smallbusiness. chron. com/importance-trainingdevelopment-workplace-10321. html.
Bhamra, T. and Lofthouse, V., 2016. Design for sustainability: a practical approach. Routledge.
Online:
Official profile of Everest Ltd. 2019. [Online]. Available through :<
https://www.everest.co.uk/#>.
PESTEL Analysis.2019. [Online]. Available through :<
https://www.business-to-you.com/scanning-the-environment-pestel-analysis/>.
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