Strategic Management Case Study: Community Hospital Analysis Report

This case study analyzes the strategic management of a community hospital, focusing on its mission, vision, values, and strategic objectives. It includes an external environmental analysis using PEST and SWOT frameworks to identify market opportunities and risks. The study examines the hospital's strengths and weaknesses, recommending strategic options for growth, competitive positioning, and tactical planning, including advertising and service improvements. The analysis addresses the impact of market dynamics and competitors, offering insights into achieving strategic goals, attracting distributors, and enhancing promotional activities to improve the hospital's position in the healthcare market. The conclusion emphasizes the importance of patient-focused services and effective promotion to ensure organizational growth and success.

Running head: STRATEGIC MANAGEMENT
Community Hospital Healthcare System: A Strategic Management Case Study
Name of Student
Name of Institution
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DISCUSSION
Executive summary
This paper analyzes the community hospital case and presents strategic management plan for the
hospital. The United States occupies a leading position in the world in terms of health care costs,
the effectiveness of medical research, confidentiality and respect for patients, the timeliness of
care and the needs of patients. Every year hundreds of Russians come to be treated in American
clinics. In the US, there are both state-owned (about 20%) and private hospitals. In the hospital,
the patient does not need to make money immediately, as in some paid medical institutions in the
U.S. The orgnization intends to focus on the caring professionals who can be trusted as an asset
of healthcare system of the community for clinical excellence and want to improve the health
and welfare of American communities from end to end the sympathetic deliverance of value
healthcare
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STRATEGIC MANAGEMENT
Community Hospital Healthcare System: A Strategic Management Case Study
Section 2: Mission, Vision, Values, and key Strategic Objectives
Vision
An organization of caring professionals trusted as our community's healthcare system of
choice for clinical excellence.
Mission
To improve the health and well-being of Ameircan communities in the course of the
empathetic deliverance of value healthcare
Strategic Objectives
This hospital has six strategic objectives based on its organizational mission and vision
and stratetegic imperatives known as the pillars of the hospital:
1. Growth and development,
2. Community involvement Outreach,
3. Physician integration,
4. Customer service
5. High performance
6. Renown
3. External environmental analysis
PEST Analysis
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DISCUSSION
The aim of the analysis is to help hospital management in decision-making for changes in
the external environment, as well as to determine the tactical and strategic directions of
development of the community hospital.
The Social factors of the state of health of the population show that the population, the
demographic situation, the age composition of the population, the state of the health care system,
the level of occupational accidents (Anderson, et al., 2014).
Technological factors - the state of the healthcare industry, technological nature of
society, the environment;
Economic factors - the solvency of the population, the crisis, the competitiveness of
products, and the status of customs tariffs. A doctor’s visit with insurance costs $ 20-25 (the
patient pays this amount, another $ 130 is paid by the insurance company) (Dijkshoorn, Nemec
& Seifert, 2007).
Political factors - political changes.
The main legislative acts, orders and regulations governing the activities of pharmacists
in the sale of this product in the domestic market:
1. The Annex to the Order of the Ministry of Health of the American Federation of
04.03.2003 N 80 Industry Standard "Rules of vacation (sale) of medicines in
community hospitals and basic provisions are East 91500.05.0007-2003 (Barlam, et
al., 2016).
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DISCUSSION
2. Methodical instructions from the Ministry of Health of the American Federation
December 23, 1999 N 99/190 regulation of healthcare services in the country,
medical supplies and other medical services sold by pharmacy institutions"
3. The US Law "On Protection of patient’s rights" from N 2300-1
4. Resolution of the American Government in 2008 on approval of the rules of the
healthcare marketing of certain medical services, which includes:
 The list of durable medical services, which are not covered by the buyer on the
gratuitous grant him the period of repair or replacement of the like product, and
the list of non-food items properly qualities that can not be returned or
exchanged for similar medical services of other size, shape, dimension, style,
color or configuration (Moore, 2017).
4. The SWOT-analysis matrix:
Strengths: Market opportunities:
o Experience in the healthcare services market in
America for over 20 years
o Availability of high-quality and efficient equipment
o Highly qualified personnel
o Flexible pricing
o long-term contacts with distributors
o A wide range of services
o Increase in the services demand, an aging population
o Income population growth
o Development of information technologies
Weak sides: Market risks:
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DISCUSSION
o Underdeveloped system for collecting marketing
information
o The entry of new competitors
o Change Message tax system
What awaits the community hospital in the present state of affairs in 3 years for some
variables to change and why? It is expected that in the next three years there will be a further
increase in healthcare services as high credibility of the organization, the services are effective,
safe and favorable to patient. However, there is a market introduction and strengthening of
positions of competitors, the emergence of generic medicines, which could lead to a deterioration
of the situation.
5. Recommended strategic option
Achieving these goals is important to retain and further improve the position of the
healthcare services on the market, in terms of increasing the number of competitors and
strengthen the fight against them for consumers (McDonald, et al., 2018). The advent of generics
leads to a decrease in sales due to their lower cost. In this regard, you need to improve contacts
with intermediaries, as well as not to lose regular customers (File, 2017). Thus, the main
objectives are to attract distributors, increased promotional activity of the hospital among
doctors. Thus, the maximum promotional activity among patient’s representatives of the
manufacturer was observed in 2017, since sales began to grow (Australian Commission on
Safety and Quality in Healthcare 2009). However, the recent noticeable decline in the number
and quality of promotions, which certainly can lead to a decrease in sales and this, is
unacceptable (Community & Data, 2005).
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DISCUSSION
Strategic planning
Nomination strategy
The overall strategy is the strategy of "growth" of an increase in the organization through
the penetration and capture new markets (Anthony et al., 2018). Competitive strategy is focused
on differentiation strategy, which aims to bring to market the medical services on terms more
attractive to resellers and consumers (the hospital’s image, product quality, customer service,
price discounts) (Community & Data, 2005).
Tactical Planning
Defining tactics
1. Advertising purpose is healthcare services of organization need to step up promotional
activity among patients (patient’s visits, mailings, seminars and workshops, as well as reading
the medical doctors of the press, participation in post clinical research Bratzler, et al., 2013).
Distribution of samples of community hospital services); this will help patients purpose of this
particular community hospital services from the US group of selective community hospitals who
are active participate in various exhibitions (Schimel & Bennett, 2002).
2. It is important for the community hospital to increase the number of services,
recruitment of new qualified personnel, and improving the quality of work with the staff.
3. Improving the quality of service, stimulation of services, the community hospital must
make discounts to intermediaries and loyal patients, bonuses for staff, quantitative, cash
discounts, and dealer.
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DISCUSSION
Conclusion
In the course of writing a term paper was conducted marketing research group of no
steroidal anti-inflammatory agents with in-depth analysis of merchandising hospital services
certain provisions of the clinical services for patients on the domestic market. The services
should be highly professional. The services belong to the community hospital, which are utilized
for diseases of the all types. Clinical services for patients mainly provided for middle-aged and
elderly people, often for chronic disease requiring long-term treatment. Thus, patients are as a
rule, people older than 50 years, residents of large cities and children and adults. Services
volumes are growing every year. However, the organization can change the position of the
Services in the American healthcare market due to the strengthening of the market position of
competitors, as well as the emergence of new and promising synonyms and analogues. Services
are less expensive that usually attracts the consumer. Therefore, the hospital needs to improve its
position in the American healthcare market, in order to avoid losses in the realization of its
services. It is necessary not to lose their customers and try to find new ones. The paper suggests
possible ways to implement the tasks. The best services are important for organizational growth
therefore, an important link of medical services is a patient, and hence promotion patient plays
an important role.
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DISCUSSION
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