Community Marketing: Enhancing Reputation of Australian Educators

This literature review examines the role of community marketing in building the reputation of educational providers in Australia. It defines community marketing as a strategy for engaging audiences in non-intrusive ways and fostering active customer conversations, highlighting its use by Australian institutions to provide personalized attention and promote educational content through websites. The review emphasizes the importance of community marketing for cost-effectively building authenticity, loyalty, and brand activation, ultimately enriching customer experience and data ownership. Effective strategies include active participation, expert contributions, accessibility, and turning influencers into ambassadors. Challenges in STEM learning, such as improving student outcomes, building a skilled teacher workforce, and rethinking the curriculum, are also discussed. The research methodology section outlines ethical considerations, data collection instruments (primary and secondary data), and the use of thematic analysis for data interpretation, referencing books and journals to support the findings. Desklib provides access to this document and many others to help students succeed.

Literature Review
CONSTANCY OR
CONSISTENCY?
How community marketing builds
educational providers reputation in
Australia.

Table of Contents
Literature Review.............................................................................................................................1
Concept of community marketing in Australian institutions.................................................1
Importance of community marketing in building educational providers reputation in Australia
................................................................................................................................................1
Strategies of community marketing in building educational providers reputation in Australia. 1
Challenges of STEM learning in Australian schools Policy..................................................2
Research methodology.....................................................................................................................2
Participants.............................................................................................................................2
Ethical considerations.............................................................................................................3
Data collection instruments....................................................................................................3
Data analysis methods............................................................................................................3
References........................................................................................................................................4

Literature Review
Concept of community marketing in Australian institutions
According to Timms, Moyle, Weldon & Mitchell, (2018), Community marketing is
defined as the strategy in order to engage the audiences in the non intrusive prospect and in an
active customer conversation as well. Australian institutions uses this type of marketing so that
they can provide the personalised attention to their targeted customers for promotion and
advertisement of the educational institution. Community marketing is basically performed using
websites in order to manifest the ideas by the educational providers. Community marketing
platform facilities the educational providers to share the visual ideas in order to promote the
educational content while presenting the proper displays. This also facilitates the members to
vote and provide the specific comments on the ideas. This supports in improving the engagement
of the educational institution and the audiences of Australia. This is the concept of community
marketing in Australian institutions.
Importance of community marketing in building educational providers reputation in Australia
According to Heffernan, Wilkins and Butt, (2018), it is important for the educational
providers to build up the reputation in Australia and that is why they adopt community marketing
for the same. This is the type of marketing which is cost effective and positively impactful on the
business. It has helped the Australians institutions to gain the authenticity and loyalty towards
the educational providers. It also supports in the brand activation and innovation in order to reach
out to the target audiences.
According to McDaniel and Flowers, (2020), If the educational providers in Australia has
adopted this type of marketing in a timely manner then it helps in making the greater service to
the customers which enrich the customer experience with the institution. It also helps in making
the educational content easily accessible which supports the customers and also provides the data
ownership as well. Retention and listening to customers can become easy because of the
community marketing.
Strategies of community marketing in building educational providers reputation in Australia
According to Fox and Diezmann, (2020), Participating instead of pitching is one of the
strategy of community marketing in building educational providers reputation in Australia.
Institution can be more effective in community marketing if it participates in the engagement
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activities rather then pitching the customer. Contributing like an expert is an another strategy of
community marketing. It is crucial for the institution to contribute in the management activities
for better personalised promotion just like an expertise.
According to Oliver and Jorre de St Jorre, (2018), Being accessible is also one of the
strategy of community marketing. It is significant for the institution to be accessible for the
customers anytime and anywhere over the internet so that reputation can be improved in the
market place. Turning influencers into ambassadors is also an another strategy of community
marketing. It is vital for the institution to identify the influencers and providing them the
opportunities for being the ambassador of the company. This is a type of invitation through
which the reputation can be enhanced in the market place.
Challenges of STEM learning in Australian schools Policy
According to Reynolds and McKimm, (2021), there are several challenges of STEM
learning but in context of the current scenario, three basic challenges are outlined. Improving
student outcome in the STEM learning is one of the challenge. This is because STEM learning is
one of the difficult areas of studies in which the student positive student outcome is difficult to
gain and that is why it is the challenge. Building the STEM teachers workforce is an another
challenge. STEM learning is difficult to teach as well because it requires the expert knowledge of
all the areas of STEM learning. Therefore, hiring such teachers and providing training and
development for the same is the challenge. Rethinking the STEM curriculum is also an another
challenge. Developing the curriculum and scheduling of the STEM learning is difficult because it
is an issue to recognise that which part is needed to teach first and which later on.
Research methodology
Ethical considerations
It is important to fulfil the ethical areas of the research. Therefore, the investigator has the
responsibility to the send the consent form to each and every respondent in more to fulfil the
requirements of the survey. Researcher is also responsible to collect the data from an
authenticated and the authorised sources and in order to secure such data, they save such
information in the electronic form in order to maintain the privacy of the data collected.
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Data collection instruments
There are basically two types of data collection methods. Primary and secondary types in
which primary is the direct form of data collection from the participants and secondary is the
indirect form of data collection. Primary data is collected by the investigator in the form of
survey with the help of questionnaire mean. Secondary data is collected in the form of literature
review with the help of books and journals along with the articles and internet websites as well.
Data analysis methods
There are several methods of data analysis. In the current investigation, thematic analysis
is used because it involves the presentation and display of graphs and charts. It also presents the
interpretation of the results as well. Such graphical representation and interpretation helps in
proper analysis of primary data in order to have the an appropriate decision making with the
literature sources.
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References
Books and Journals
Fox, J. L. and Diezmann, C. M., 2020. An analysis of teaching and learning partnerships in
Australian universities: prevalence, typology and influences. Journal of Higher Education
Policy and Management. 42(4). pp.404-423.
Heffernan T. Wilkins S. and Butt M. M. 2018 Transnational higher education The importance of
institutional reputation trust and studentuniversity identification in international
partnerships International Journal of Educational Management
McDaniel, M. and Flowers, R., 2020. Adult education and indigenous Australians.
In Understanding adult education and training (pp. 253-266). Routledge.
Oliver, B. and Jorre de St Jorre, T., 2018. Graduate attributes for 2020 and beyond:
Recommendations for Australian higher education providers. Higher Education Research
& Development. 37(4). pp.821-836.
Reynolds, D. and McKimm, J., 2021. Educational management and leadership in Wales:
promise, performance and potential. School Leadership & Management. 41(1-2). pp.54-72.
Timms M. Moyle K. Weldon P. & Mitchell P. 2018. Challenges in STEM learning in Australian
schools Policy Insights Issue 7 Camberwell VIC ACER
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