LCBB4002: Community Engagement Report on Stakeholder Engagement

This report evaluates the importance of community engagement and its benefits to society, emphasizing stakeholder relationships, particularly within the healthcare sector. It explores the role of social media platforms in fostering these relationships, using The Health Foundation as a case study. The report details best practices for community engagement, analyzes the skills required by employees, and examines the use of social media to support business objectives. It addresses cultural issues, the need for effective training programs, and the importance of a forward-looking approach to employee development. Recommendations include building multiculturalism, improving social media fluency, and offering home services. The report concludes that community engagement is crucial for healthcare organizations, highlighting the need for stakeholder relations, effective social media strategies, and training programs to address cultural disparities. This report, contributed by a student, is available on Desklib, a platform offering AI-based study tools and resources.

Community
Engagement

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
TASK...............................................................................................................................................3
Organisation best practice on community engagement and stakeholder participation................3
Recommendations............................................................................................................................7
CONCLUSION................................................................................................................................8
References........................................................................................................................................9
Books and journals:.....................................................................................................................9

INTRODUCTION
The aim of the report is to evaluate the importance of social programs and its benefit to the
society by showing the relationship of stakeholders through social media platforms. A business
not only based on Profit maximization but also work for society and its welfare in many ways
which eliminate hurdles and economic crisis from society and make a country will develop.
Social program are need of many families and people who are not living their life peacefully.
They live on the Ray of hope that depends on charitable trusts and voluntary actions that could
provide a better life to the vulnerable people(Carlson, 2018). This Report is going to present the
social culture issues within the society and how come solve by giving proper training and
development to the Employees true adopting forward looking approach into to social
organisation. The report is going to present all the discussion about The Health Foundation
which is an autonomous charity trust of UK who serves their efforts to make scared of people.
The health Foundation was incorporated in 1983 which is a trusted donation from Private Patient
Plan Limited.
MAIN BODY
TASK
Organisation best practice on community engagement and stakeholder participation
Relationship with stakeholders and engagement
Stakeholders are crucial part of an organisation whether it is working on social aspect or
profitable aspects. Stakeholders are those people who make their contribution by undertaking
business activities and investing into to fulfilling business objective. These stakeholders are
investors, group members, voluntary participation, employees and all the members who are
connected with the organisation. Relationship of stakeholders is necessary as no organisation
could work anonymously without any support and participation of its members. The health
Foundation UK has external affairs manager through which they maintain their relationship by

communicating directorate. The stakeholders include the team of director’s, arm's length body
and parliaments of civil servants. The organisation uses a coordinated corporate approach in
order to manage the stakeholder’s relationship by providing them accurate information of
policies and make the development across the UK. They support development strategies by
making clothes collaboration with their stakeholders whenever it is required. The employees will
get engaged through media policies and require all the influencing skills by writing and editing
skills , Communications(Chung, and Mathew, 2018). The health Foundation involves
participation of stakeholders through various social media like job applications, their website or
other social handling like Facebook and Instagram which attract many stakeholders to invest in
to their social program by evaluating all the organisation policies which make their contribution
effective. They mainly engage with them through social media platforms which help the
organisation to indulge professional experts who can better complete their work and to the
organisation. Organisation may communication with their stakeholders through email website
and other channels that make the engagement successful and up to the point of organisation
objective conference meeting on zoom application are the common ways through which the
conduct decision-making process and effectively work on policies by taking perception of each
stakeholder.
Different era of organization by explaining employee’s skills knowledge for evolvement of
community engagement
There are different areas of working into the health Foundation UK, as the company e come
forward to provide better Healthcare facilities for the people in the UK. The company involves a
different area of analysing and providing change to the people into Healthcare sector. There are
different departments and errors of working such as communication team public affairs holder
media relations management and general working. These different errors are required a range of
skills and knowledge which an employee needs to have in order to perform their jobs effectively.
For that instance the health Foundation required a strategic and operational role for their
Foundation to achieve their strategic objectives(Durand, 2020). The employee needs to be
expert in giving Advisors of effective engagement with Parliament endowment. Along with this
the employee needs to grant supervising on maintaining stakeholder development and policies.

Providing better communication with support the major areas of strategies. In order to run the job
role of external affairs manager the employee will have the skills mentioned below:
 Integrated of effective communication in order to manage stakeholder relationship
effectively and also influence media relations.
 Support colleagues and other members of help Foundation to carry out their work on
analysis and research(Salsberg, and Merati, 2018).
 The manager must have innovative skills for timely activity completion by setting
objectives and goals. Famous have influential skills that could engage stakeholders and
manage all the other
 The manager needs to develop and manage the public affairs uncertainty which could
impact on reputation of organisation.
 They must have knowledge of budgets and values of money in Healthcare sector to not
engage any unnecessary work which could lead to make come to the customer and
Organisation(Westfall, and Zittleman, 2017).
 The manager needs to you have skills of maintaining contacts and relations with other
foundations in order to working collaboratively.
Use of different social media programmes to support business
In Healthcare sector, social media has become an vital resource in order to treat patients
at an emergency and to take effective use of social media platforms. But social media content is
different for Healthcare sector and other organisation full stop the health Foundation needs to
make appropriate use of social media in order to engage community towards social voluntary
work and support their business across UK(Ngwira, and Mayhew, 2020). It require a range of
Creative and professional skills in order to access social media platforms as they have many
benefits into Healthcare sector. The content needs to be more accurate and trusted via
professional experts who are going to regulate across all over media and influence individual
Life by raising awareness in some common health practices(García, 2017). When the situation
gets Complex and is a need for fast awareness social media is the best platform in order to
provide guidelines and its preventions to number of people. The current popular content of social
media by health Foundation is the podcast which live on their website to reduce health
inequalities and covid-19 chart series in England 2020. The organisation use newsletter blogs

press release, news and podcast which they update through their websites and make General
people aware about their business. It requires professional and creative knowledge in order to be
active on social media and provide what the patients looking for. Also so the doctors and they're
members take participates in webinars are seminars to conduct home workshop for providing
treatment to the aged people who cannot willing to move one place to another. So that, the
managers and employees required good communication skills and interpersonal behaviour that
helps them to identify actual health problem of patient through the channels of social media.
Training and development require dealing with socio cultural issues
There are various social cultural issues that a Health Care Organisation face while
treating patient and take a approach towards being better for patients. There are cultural
differences which creates gap between communication for patient doctors and other
administration members. Strategies, which include patient preparation, making communication,
handling different behaviour and manner of patients which needs to be positive and friend full.
Therefore in order to remove elements of cultural issues the upcoming doctors need to take care
of factors that eliminate all the cultural disparities. A good training program is a need for today's
Healthcare organisation like the health Foundation that needs to prepare Strategies and training
programs in order to solve cultural issues(Hildreth, 2018).. These training programs include
colon the managers need to start taking approaches and tools into seminars and training sessions
which will help the employees to be aware about cultural issues valuation of software’s and
assignment in order to takes everyone views about cultural sessions. It will boost their talent to
communicate and work with different multilingual people(Langley-Turnbaugh, and Neikirk,
2018). Also the company needs to start launch and learn cultural talk and employee rotation
program in which leaders and managers will from their duties by making employees aware about
the significance of culture. In order to expand the business and Organisation the health
Foundation needs to make their employees ready for international Tour so that they could
provide their service in other parts of the world also. The health Foundation require effective
training by making group discussion and involving the one who is week to make them better so
that patients would not feel underrated and could not get equal treatment. It will reduce the
impact of social disparities man making diversify and culture which will maintain patients

consistency regardless of their believes, ethics and culture and provide medical treatments with a
generous behaviour.
Why need for forward looking approach in training employees
Social cultural issues and Global Business Environment is reaching at vast rate into the
market(Kumar, 2017). Healthcare organisations require it in a appropriate effective way in order
to make their business success by sustainable relationships and maintaining stakeholders. So
there is need for forward looking approach to the health Foundation in providing training to their
employees for making environment of multiculturalism. This forward-looking approach will
train the employee to be more effective in providing Health Care facilities which is the potential
aim of the health Foundation.
Overcome language and cultural barriers: this approach will make a team multitasking and
multilingual that could speak and communicate with different language people and solve their
problems in a stipulated period time(Jones, 2019). In order to reduce language barrier, the
training session must be in such a way that employees engage more in two different learning
language by using sentences and repeat this task into their daily practices. First they need to
choose their language in which day are more comfortable and avoid using language in which
they are not fluent.
Plan the project around different time zone: this approach will lead the manager to supervise
the multicultural team bye bye-bye managing time to check their performance and make relevant
opinion to avoid mistakes. Also set deadlines and targets for the employees walking into
Healthcare sector so that no confusion will regulate.
Preparation time it is also must when the professionals and doctors require in order studying
different Complex health situations so that no patient would get harm with unreliable t treatment.
Recommendations
From the above discussion coma it has recommended that the health Foundation need to build
multiculturalism by eliminating all the cultural differences which regulate the gap of

communication and language barrier. This could only be possible by providing good training and
programmed to the Employees which is need for today's generation where there are many
complexity arises. Use of social media and needs to be much fluent and effective in providing
better treatment so that patients would trust the organization appropriately. Therefore, it is also
recommended that use more of home services so that the aged people would not feel
uncomfortable and get their treatment at their doorstep.
CONCLUSION
The report concluded that community engagement is necessary for the Healthcare organisations
who to work on Charity purpose and require funds investment to run their organisation
effectively. This could only be possible by maintaining stakeholder relations true effective social
media programs and platforms such as public media relations antibodies culture is them and
making effective communication. Apart from this the report also analyse the need for training
and development programme to avoid cultural issues by undertaking forward-looking approach
that enable the employees to learn new things about language and multiculturalism.

References
Books and journals:
Carlson, S.E., 2018. An Evolving Experiment in Community Engagement: the Philippine Co-
Curation Partnership at the Field Museum.
Chung, E. and Mathew, V.N., 2018. Undergraduate-Community Engagement: Evidence from
UiTM Sarawak. Asian Journal of University Education, 14(1), pp.15-36.
Durand, G., 2020, March. Dataverse’s Approach to Technical Community Engagement.
In Septentrio Conference Series (No. 2).
García, I., 2017. Learning about neighborhood identity, streets as places, and community
engagement in a Chicago studio course. Transformations: The Journal of Inclusive
Scholarship and Pedagogy, 27(2), pp.142-157.
Hildreth, R.W., 2018. Learning leadership through community engagement: Exploring a new
undergraduate major. Journal of College and Character, 19(4), pp.316-322.
Jones, C., 2019. Effective Community Engagement: Back to the Basics to Counter Violent
Extremism and Other Youth Crimes. In Terrorism, Radicalisation & Countering
Violent Extremism (pp. 29-41). Palgrave Pivot, Singapore.
Kumar, P.M., 2017. Community Engagement Initiatives in Higher Education. International
Journal of Engineering Research and Modern Education, 2(1), pp.80-85.
Langley-Turnbaugh, S.J. and Neikirk, M., 2018. Community in crisis: Confronting our heroin
epidemic and leveraging community engagement to address a pressing issue. Journal
of Higher Education Outreach and Engagement, 22(1), pp.131-142.
Ngwira, C. and Mayhew, S., 2020. Donor-driven harmonised payment of allowances policy and
NGOs’ community engagement in Malawi. Development in Practice, 30(1), pp.3-14.
Salsberg, J. and Merati, N., 2018. Participatory Health Research in North America: from
community engagement to evidence-informed practice. In Participatory Health
Research (pp. 205-218). Springer, Cham.
Westfall, J.M. and Zittleman, L.K., 2017. Quandaries in patient and community engagement in
research. Family practice, 34(3), pp.253-255.