A Report on Virtual Marketing Team for Company ABC (MNG81001)

This report, prepared for the Marketing Director of Company ABC, evaluates the viability of establishing a virtual marketing team with staff in Melbourne, Los Angeles, Shanghai, and Bangalore, versus maintaining the existing face-to-face team in Melbourne. The report begins with an introduction outlining the context, purpose, and thesis, followed by an analysis of the advantages and disadvantages of virtual teams, including tools like video conferencing, work-from-home benefits, and potential issues such as poor internet connections and trust issues. The report then provides a conclusion, suggesting strategies to mitigate the challenges of virtual teams, such as constant communication via instant messaging to build trust and encourage idea sharing. References from academic sources are included to support the arguments presented. The report aims to persuade the Marketing Director on the most effective team structure for the company's marketing efforts.

Name of the Student:
Name of the University:
Author’s Note:
COMMUNICATION

Virtual teams
21st century scenario many of the shareholders are
distributed over different parts of the world. It is for
this reason that communication might often become a
major issue (Peñarroja et al.2015). In order to deal
with this, the company headquarters often feel it wise
to stay connected with their distant or overseas
stakeholders via the means of the virtual teams.

Advantages
Virtual teams depend upon tools like video
conferencing, scree sharing presentations, Skype chats
and other such platforms.
This helps in staying connected with employees that
are located in many different parts of the country
(Pozin et al. 2018).
Employees are assured that they do not have to
undertake the pain of travelling to their workplace.
Employees favour work from home facilities.

Disadvantages
There can be issues like poor internet connection
Employees might take undue advantage of taking
frequent breaks by giving excuses
Trust factor broken
Overall production hampered

Conclusion
The managers have to adopt some
strategies in order to solve the issues. They
have to stay in constant connection with
their employees via instant messaging. This
will be helpful in creating a bond of trust
among the employees and they will help in
contributing their dynamic ideas for
promoting the overall welfare of the
organization.

References
Peñarroja, V., Orengo, V., Zornoza, A., Sánchez, J.
&Ripoll, P., 2015. How team feedback and team trust
influence information processing and learning in
virtual teams: A moderated mediation
model. Computers in Human Behavior, 48, pp.9-16.
Pozin, M.A.A., Nawi, M.N.M., Lee, A. & Azman,
M.N.A., 2018. Improving communication in managing
industrialised building system (IBS) projects: virtual
environment. Malaysian Construction Research
Journal, 2(2), pp.1-13.

Thanking You