Detailed Company Analysis of Mantra Tullamarine Hotel: Report

This report provides a comprehensive analysis of the Mantra Tullamarine hotel, situated in Melbourne, Australia, within the context of the expanding global tourism and hospitality industry. The analysis begins with an overview of the industry, highlighting its performance and the hotel's position as a 4.5-star establishment catering to both leisure and corporate travelers. It delves into the company's structure, outlining the various departments such as front office, housekeeping, accounting, and sales and marketing, detailing their respective functions. The report further explores the hotel's leadership style, identifying the use of autocratic leadership by the hospitality managers, and examines the company culture, emphasizing employee efficiency and customer service. Ethical practices implemented within the hotel, including adherence to ethical codes of conduct, are also discussed. The report concludes by summarizing the key findings and emphasizing the hotel's commitment to customer satisfaction and operational efficiency.

Running head: COMPANY ANALYSIS OF MANTRA TULLAMARINE
Company Analysis of Mantra Tullamarine
Name of the Student:
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COMPANY ANALYSIS OF MANTRA TULLAMARINE
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
1. Industry Analysis.....................................................................................................................3
1.1 Industry to which hotel Mantra Tullamarine belong.........................................................3
1.2 Performance of the Industry in current days......................................................................4
2. Structure of the company.........................................................................................................4
3. Leader and the leadership style................................................................................................6
4. Culture of the company...........................................................................................................8
4. Employees, divisions and branches.........................................................................................8
5. Identify ethical practices implemented in the company.........................................................9
Conclusion.......................................................................................................................................9
References:....................................................................................................................................11

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Introduction
The expansion of Tourism industry all around the world has been beyond the
expectations. It has generated millions for the recipient countries internationally, thereby making
the tourism industry as one of the most successful sectors in global trade and services. Numerous
top hotels and motels have developed in the current era that has acquired popularity all over the
world. One of such hotels is hotel Mantra Tullamarine, which is located in Melbourne, Australia
(Treasure 2016). This report is going to elaborate on the same. It shall provide a brief analysis of
the hotel industry along with a brief description of the structure and culture of the company.
With the same, it shall also shed light on the various ethical practices that are been implemented
within this company including its divisions and branches.
Discussion
1. Industry Analysis
1.1 Industry to which hotel Mantra Tullamarine belong
The name ‘Mantra Tullamarine’ itself suggests that it belongs to the hospitality industry.
It is one of the globally popular hotel industries in Australia. Australia is always known for its
top quality accommodation facilities. The 4.5 star Mantra Tullamarine is one of them that is
serving the travelers right from its existence. It is an graceful modern hotel and is a perfect
stoppage for the leisure and the corporate travelers who seek for a modern hotel that can meet all
their requirements in affordable prices. The hotel is just four to five minutes away from the
Melbourne International Airport. The hotel is very famous within the corporate meeting
planners, as most of them need a meeting venue that is close to both the city and the airport. It

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offers 24*7 reception, exercise facilities and business centers. Its facilities include bar, on-site
parking, restaurants and all other facilities that every business travelers and conference delegates
appreciate.
1.2 Performance of the Industry in current days
Accommodation is one among the basic needs of the international as well as domestic
travelers. It plays a very important role in overall experience of a traveler’s visiting a place and
with the same, it is the biggest component of his expenditure. Hence, accommodation
management is the crucial aspect of tourism or hotel industry (Deen et al. 2014). Mantra
Tullamarine is serving its best to all its customers. The customers prefers this hotel mostly
because of its easy location and excellent guest service. The services that it offers to its guests
include concierge, 24 hour reception, elevator, conference centre, meeting rooms, photocopier,
laundry service, dry cleaning, wake-up service, luggage storage, self-deposit box and self
laundry as well. With the same, there is also the availability of wireless internet on the hotel site,
sauna, swimming pool, pool indoor, garden and Jacuzzi.
2. Structure of the company
Like any other hotels, Mantra Tullamarine too has various hotel departments within its
business. They are front office department consisting of front office manager, assistant front
office manager, front desk representative, night auditor, cashier, reservationist and telephone
operator; housekeeping; accounting; maintenance; concierge; sales and marketing; executive
team and catering department.
The various departments within the front office department of the Mantra Tullamarine
manage several different operations including:

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 reviewing the status of rooms
 blockage of the rooms and the various special requests of the guests
 ensuring that all the policies and processes are well assembled with the highest
priority of guest satisfaction and service
 reviewing the logbook of the front desk regularly to monitor every activities
 approving the duty rosters
 monitoring the operational activities
 performing the check-in and check-out processes
 receiving payments as well as assimilating and maintaining the reports and
records on non-monetary
 Recording guest requests and coordinating the responses to the guest issues
 Giving answers to the various enquiries of the customers and to advice them
accordingly
The housekeeping team of the Mantra hotel has an illustrious eye for awareness to detail
to serve their customers with spotless guest experience. It ensures that the hotel is neat and clean.
The housekeepers are mainly responsible for almost every minor detail of staying of the guest
right from their fluffy pillows and bed sheets to the recharge of the bathroom amenities.
With the same, the accounting department of the hotel plays an important role in managing
overall financial data of the customers. They support services to all the other departments within
the hotel, with their relevant recommendations on finance. They provide hotel with pertinent
financial data and they keep the records updated.

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The maintenance team at Mantra Tullamarine repairs and looks after the maintenance of
each of the hotel equipments that are required all around the hotel. They performs a large range
of important tasks that helps to make sure that a smooth and well running operation is being
conducted and that it results in satisfied and happy guests. On the other hand, the sales and
marketing team works their best to promote the hotel brands and amenities. They are in charge of
prospecting and negotiating large business and the leisure groups, individual travelers and tours
operators. The marketing department of the Mantra Tullamarine is considered as the analytical
backbone of the sales team and there are primarily responsible for exceeding the subjection for
the hotel by different advertising opportunities both on the web and in print. With the
development of science and technologies in the current era, the sales and marketing team
performs their duties through different social media platforms like Facebook, Pinterest, Twitter
or Google.
The catering department of the hotel is primarily responsible for the sales of the
beautifully appointed conference rooms of the Mantra Tullamarine. Right from the corporate
meetings to celebratory events, they takes the ownership of each and every details with effective
communication and marvelous teamwork so that to meet the expectations of their clients.
The executive team of the hotel plays a very important role in the overall hotel operation
as a final decision-maker. It ensures a smooth running of the hotel operations. Regular meetings
are conducted to discuss the issues and for finding out ways to improve the guest experience and
business probability.

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3. Leader and the leadership style
Leadership refers to the willingness and ability to lead and motivate a specific group of
individuals. It includes enhance the team performance as well as effectiveness for the
improvement of the business. The hospitality mangers are the leaders of the Mantra Tullamarine
hotel who are motivating their staffs with proper trainings and promotional practices. They make
use of different types of leadership styles in order to ensure that each of the individuals are kept
motivated. The company has guided its leadership approach towards such model that every
employee strives to work collaboratively, to achieve success for all and acts as an entrepreneur.
There are several important attributes of a good leadership like, being visionary, being
entrepreneurial and innovative.
There are five types of leadership style and they are free rein style, democratic style,
autocratic style, charismatic style and situational style (Rubin 2013). The leaders of the free rein
style avoids power and they relinquishes the position of leadership. On the other hand, the
democratic style is similar to the theory of “Y” leader that summons decision sharing. In this
style, the authority is localized (Dumdum et al. 2013). Here, the decisions are made after the
consultation with rest of the members. The autocratic leadership style is a contrast style of
leadership when compared to the democratic leadership. It is sometimes called directive style as
well. Here, the leader concentrate the power and the decision-making and hence, exercise the
overall control over his subordinates (Bhatti et al. 2012). In this leadership, the leader sets a
group goals, procedures, and structures for the entire work. Often, such leadership style makes
space for dissatisfaction among the members. The charismatic style is more dominant and
aggregate of the rest of the leadership styles (Avolio and Yammarino 2013). It has the potential
to generate powerful enthusiasm. It also develops a common vision. Lastly, the situational

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leadership changes its style depending on the situation or the individual or group, with which
they are working. It is very important as the people and the tasks are needed to get handled
differently, based on the situation and their development level.
At Mantra Tullamarine the hospitality managers uses the autocratic leadership styles to
run its business effectively.
4. Culture of the company
The hotel is always clean and the parking is very easy. Most of the customers have
reviewed the hotel for its excellent room service department as well as pick-up and drop facilities
that hotel provides to each of its customers (Tripadvisor.in, 2018). With the same, each of the
hotel staffs are very friendly. The rooms are very neatly updated with well insulated windows.
The employees of the Mantra Tullamerine hotel are well efficient. The company expect them to
make their decision by their own and it provide them proper trainings and tools in order to ensure
that they could do their duties with confidence. The company understands the fact that only
inspired and motivated employees could have the ability to achieve their vision and thus , will
offer extraordinary service and bring success to the company.
4. Employees, divisions and branches
The well efficient employees of the Mantra Tullamarine hotel are making the hotel a
stand out. They are very friendly and well behaved. The customers who have visited the hotel
has said that regardless of what time they arrived in the hotel, they always get excellent service
from the hotel management. They are responsible as well as positive. As discussed above, the
employees at this hotel are divided into various departments including front desk, kitchen,
housekeeping, sales and marketing, executive team, accounting, catering and maintenance

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department. Each of employees of these departments are working effectively to make the
company grow more and get success as well as to achieve the position of one of the best hotels in
the hotel industry in Australia.
5. Identify ethical practices implemented in the company
Whether it is a business or a corporate sector, ethics plays a very vital role in every field. It
provides a framework for the approach to responsibilities concerning integrity, legal compliance
and management ethics in a company (Blowfield and Murray 2014). The code of ethics governs
the employees and sets their responsibilities towards their society, customers, company and
working environment. Primarily, ethic is concerning the values that a particular company holds
in its overall business aspects. In Mantra Tullamarine, ethic and code of conduct is well
maintained by each of its employees. Due to the well maintained code of ethics, the relationship
in between the employees and the employers is very effective and communicative within the
hotel. The Mantra family believes that the corporate compliance with the jurisdictions law in
which they perform their operations is an enabler of the development of their business and
sustainable growth. The core values of this hotel are:
 Performance
 Innovation
 The spirit of conquest
 Trust
 Respect

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Conclusion
The iconic Mantra Tullamarine hotel serves the best to meet the customer’s need and
customer satisfaction. From the above analysis it could be seen that the leadership style that the
company is using in order to make its staffs work more efficiently is really serving its best. With
the same, it is improving its guests services as well by continuing to provide excellent and
exceptional services to its guests. The employees of the hotel are family friendly, kind and
effective enough to take the company to its peak and achieve success. In addition to that, it is
also analyzed that right now, the company has no particular technology, which it, at present, is
using to enhance its services to the customers.

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References:
Avolio, B.J. and Yammarino, F.J. eds., 2013. Introduction to, and overview of, transformational
and charismatic leadership. In Transformational and Charismatic Leadership: The Road Ahead
10th Anniversary Edition (pp. xxvii-xxxiii). Emerald Group Publishing Limited.
Bhatti, N., Maitlo, G.M., Shaikh, N., Hashmi, M.A. and Shaikh, F.M., 2012. The impact of
autocratic and democratic leadership style on job satisfaction. International Business
Research, 5(2), p.192.
Blowfield, M. and Murray, A., 2014. Corporate responsibility. Oxford University Press.
Deen, A., Sao Joao, E.A., Taylor, A. and Oosthuizen, D., 2014. Accomodation Management II.
Dumdum, U.R., Lowe, K.B. and Avolio, B.J., 2013. A meta-analysis of transformational and
transactional leadership correlates of effectiveness and satisfaction: An update and extension.
In Transformational and Charismatic Leadership: The Road Ahead 10th Anniversary
Edition (pp. 39-70). Emerald Group Publishing Limited.
Rubin, E.N., 2013. Assessing your leadership style to achieve organizational objectives. Global
Business and Organizational Excellence, 32(6), pp.55-66.

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Treasure, B., 2016. Stop western Sydney airport!. Guardian (Sydney), (1734), p.6.
Tripadvisor.in. (2018). What makes this hotel such a stand out are the employees... - Review of
Holiday Inn Melbourne Airport, Tullamarine - TripAdvisor. [online] Available at:
https://www.tripadvisor.in/ShowUserReviews-g580517-d281987-r356717805-
Holiday_Inn_Melbourne_Airport-Tullamarine_Greater_Melbourne_Victoria.html [Accessed 26
Jan. 2018].