Business Plan Report: Comparing Green Power and Fosse Contractors

This report presents a comprehensive analysis of two distinct business plans, focusing on Green Power Consultancy and Fosse Commercial Contractors. The report delves into various aspects of each company, including their business profiles, vision, mission, and goals. It examines their market research, operational strategies, and marketing plans, providing insights into their approaches to customer acquisition and market positioning. Furthermore, the report explores the products and services offered by each company, evaluating their financial strategies and assessing their strongest and weakest components. A key element of the analysis involves comparing and contrasting the two companies, highlighting their similarities and differences. The report concludes with a set of recommendations aimed at improving the business plans and addressing the challenges faced by each company. The analysis is supported by academic references, providing a solid foundation for the conclusions drawn.

Running head: BUSINESS COMPANY
Business Plan
Name of the Student
Name of the University
Author’s Note

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Table of Contents
Introduction................................................................................................................................2
Business Plan-1 Green Power Consultancy...............................................................................3
Business profile......................................................................................................................3
Vision, mission and goals......................................................................................................3
Market research......................................................................................................................4
Operational strategy...............................................................................................................4
Products or services................................................................................................................5
Marketing plan.......................................................................................................................6
Financial strategy...................................................................................................................6
Business Plan-2 Fosse Commercial Contractors........................................................................7
Business profile......................................................................................................................7
Vision, mission and goals......................................................................................................7
Market research......................................................................................................................8
Operational strategy...............................................................................................................9
Products or services................................................................................................................9
Marketing plan.....................................................................................................................10
Financial strategy.................................................................................................................10
Strongest components..............................................................................................................11
Weakest components................................................................................................................12
Comparison and contrast..........................................................................................................12
Recommendations....................................................................................................................13

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Competencies...........................................................................................................................13
Challenges................................................................................................................................14
References................................................................................................................................15

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Introduction
This following assignment depends on the making of the business plan regarding two
engineering and technology related companies. Generally, the business plan is a particular
type of written document in which specific kinds of business related fields are specified like
business nature, marketing strategy, sales strategy, financial background etc. Mainly the
business plan is one specific kind of roadmap in which the running of the business must track
with a cohesive vision (Bakht & El-Diraby, 2014). In this assignment, two of the companies
are selected for completing this report (Brook, 2016). The consecutive companies are energy
conservation related company and another is the business construction related company.
Within the discussion part, the vision, mission as well as market research, operational
strategy, marketing plan and other parts all of the sections are needed to discuss. Also, the
strongest as well as weakness components and also comparison between these two companies
are also required to be addressed (Balogun, Nazeem & Agumba, 2016). As per the view of
the energy conservation, the Green Power consultancy is new kind of company locating in
Burlington. This company delivers various architects related with the building construction
and also energy consumption. Apart from that, this company also environmental energy
oriented consultancy which are responsible for delivering the environmental services. On the
other side, the construction business related company relates with the LLC Company
(Barbosa-Santillán et al., 2015). This company is responsible for delivering large or small
construction based products, maintenance as well as repairing services. For achieving the
targets of both of the companies it requires to integrate the business plans.

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Business Plan-1 Green Power Consultancy
Business profile
This business plan is related with the energy conservation business plan which is led
by the company of Green Power Consultancy. Though it is an almost new company, the
company offers environment friendly services regarding the construction to both of the
consumers as well as architects (Belle, 2017). This company delivers the facilities as passive
heating, usage of grey water, sustainable with environments and also employees’
transportation oriented services. By delivering this category based solutions to the customers,
the company has been grown their business strategy at $202,343 within the two years. Having
such strong parameter like powerful management team, strong business model as well as
secure business plan, this company has to create the business long lasting as well as profitable
(Bhagatkar et al., 2015). This Green Power Consultancy follows as secure business plan
which leads to support the customer demand and also cost effective services employing
within this business for making the strong business profile (Bril, Kalinina & Ilin, 2017). As
depending on the market analysis, the market segmentation can be categorised two kinds of
consumers as architects and also individual clients.
Vision, mission and goals
The business related strategies help to create the vision as well as mission and goals.
The main aim of this company is to supply environment based services for controlling the
market demand and also the services should be cost effective for achieving the customers’
satisfaction (Brook, 2016). Due to having the secure management team, effective business
plan, the company has been expanded their business and has gained the profit of $238,402
within the three years from the starting time (Cannon, Hillebrandt & Lansley, 2016). This
Green Power Consultancy organization provides the environment based services oriented

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with the passive heating, utilization of grey water, renewable energy as well as employee
transportation.
Market research
Market research is one kind of effort which requires for gathering the information
about the two companies (Choi & Glassman, 2018). Based upon the market analysis, the
market segmentation can be characterised as architect as well as individual consumer. From
the view of architects, this type of consumer group is created by the professional architects
who are attached with the construction related designing of the buildings (Clough et al.,
2015). Generally the architect group is attached with the residential as well as commercial
designing work of the building. On the other hand, the individual customers have their
demand on their personal residential matters which should be environment friendly (DaSilva
& Trkman, 2014). The services of this organization are also a part of the market research
(Ezzeddine, 2018). This organization offers the construction oriented services like passive
heating, usage of grey water, renewable energy, worker transportation etc. Basically the main
motive of this organization is to provide the appropriate designs for construction which is
environment based.

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Operational strategy
Operational strategies are considered as the methods which leads to reach the
objectives of the business (Fewings & Henjewele, 2019). This method is too much effective
for standing in the market. This Green Power organization develops such strategies which are
effective for their business. The factors that are to be efficient for making the operational
strategy are competitive edge, marketing strategy, sales strategy etc. As per the competitive
edge, the economic considerations are main feature within the making of the competitive
edge (Halpin, Lucko & Senior, 2017). The organization develops such services which helps
to the customers for saving their money and these also reflect an optimistic impact on the
environment (Larson, 2014). Apart from this, this organization has been adopted a traditional
sales strategy which helps to lead their business.
Products or services
The Green Power consultancy offers various innovative designs regarding the
constructing of residential or commercial building which should be environment friendly
(McKenzie, 2015). The actual target of this organization is to provide the environment based
construction related designs to its various customers that means the individual customers and
also architects (Sakas, Vlachos & Nasiopoulos, 2014). The products or services of this
organization are passive heating, Grey water, renewable energy, and employee transportation,

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effective construction related designs. They have provided various ideas of utilization of
renewable energies and also application of recycled resources.
Marketing plan
The marketing plan is one kind of report which helps to make the outline of the
marketing strategy to achieve the goals of the company (Weerasinghe, Bandara, Dharmasena,
Kuruppubandara & Nawinna, 2014). As the company is based on the services mainly with
environment based, therefore this company is very close to the customers. Basically, this
organization has two different kinds of customers such as architects and also individual
customers (Serov, 2019). As because the organization has been provided the environment
based services, thus the products of this organization are too much popular to the customers.
Moreover, the company has been taken such advertising steps in various places (Serpella et
al., 2014). For the architects, the advertisements of this organization are published in the local
architecture related newspaper. Not only that but also in yellow papers most of the
advertisements are published (Tate & Bals, 2018). Based on the visibility of the
advertisements, the company becomes popular and this organization has to be participated in
many social seminars for gaining the popularity. Because the participation in the seminar is
the effective key part for getting the popularity of this organization as believed by this
company.
Financial strategy
Financial strategy is one kind of strategy which helps to achieve the financial goals of
the company. This organization has been provided the services regarding the construction
works which need to be environment based. Therefore as per the market analysis, they have
been taken such advertisement strategies by which they are connected with the customers.
These advertisements are the basic keys for making the financial plan strong. At the initial
timing, the organization do not gained so many profits due to availability of customers. But

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after three months, they have been reached the excessive amount of profit level which was
$203, 317.
Business Plan-2 Fosse Commercial Contractors
Business profile
Fosse Commercial Contractors Company is a minor size based construction related
started in the year of 1985. Initially the company was sized in small but after that, this
company has been merged with the Fosse painting general construction and West General
contractors. Basically this organization has been worked in the construction works of small as
well as large type of construction (Weerasinghe et al., 2014). But at that time, due to some of
the reasons, the organization do not gain lots of profit. Thus, this organization has been
decided to merge with other construction companies for gaining lots of profits. The
construction related services evolve to grow the business of this organization. The company
delivers such construction related services such as designing work, remodelling as well as
alterations, permitting, preparation of construction site, cementing, painting, plumbing and
others.

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Vision, mission and goals
This Fosse Commercial Contractors has lots of objectives for growing its business
strategy. The major types of objectives are as to expand this business from the residential
factor to commercial as well as official buildings which are considered as the key sources for
improving the profitability of this organization and also increment of the market share. The
next objective is to enlarge their industry by decreasing the costs of the services so that it
helps to grow up the increment of the painting crews as well as bookkeeper and also
accountant (Yap & Lock, 2017). The main focus of this organization is to provide the
services regarding with the construction like site selection, painting, commenting, plumbing,
warehouses as well as office buildings etc. To achieve the objectives of this organization, the
actual keys are to expand their services to the geographical base areas to establish the strong
relation with the customers and also increases the expenditures of marketing by 15%.
Market research
Within the market research, the market segmentation is a part which helps to conduct
the market research. According to the market analysis, the market segmentation can be

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categorised into various sections such as office related building construction, restaurant
construction, special facilities related construction and also general construction. Within the
special facilities related construction, various constructions like gas stations, theatres all are
belonging within this section (Zhang, 2017). The company mainly focuses on the
construction of the office related building as because by this construction, maximum amount
of profits are gained. Apart from that, the company always complete their construction
related
projects within the timeline which attracts the customers along with their trusts. Moreover,
the cost of the projects should to be appropriate so that it can reasonable for the clients.
Operational strategy
As similar with the previous organization, this company also takes the advertisements
strategies which helps to spread the name of the company to all the customers for becoming it
popular. The advertisements of this company has been published in radio or newspaper.
Moreover, the referral systems are taken by this company for booming up the business.
However, the merging policies with the large type of real estate companies are taken by this
organization. Apart from that, these are implementation strategies which leads to reach the
business of this organization at the maximum profit margin. Not only these implementation
strategies but also this company has taken another strategy of delivering raw materials with

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the significant discounts which is also attractive key to make an interest in customers’ mind.
For increasing the operational strategies, the company has created the competitive edge by
providing the low cost services to the customers that is the better option for the project
management.
Products or services
This company is mainly construction based organization which provides various
construction related services. Basically several services exists within the construction
services such as designing works, remodelling as well as alterations, getting the approval of
the permission from the higher authority for any kind of construction projects, site selection
as well as preparation, painting, plumbing, cementing, exterior designing as well as interior
designing etc.
Marketing plan
The marketing strategies are considered as the marketing plan which is the important
section within any kind of organization for growing their business. The company has been
taken marketing strategies like referral system which is attached with the other types of local
businesses. Apart from that, the advertisements strategies are also taken by this organization.
The advertisements can be published in the radio or local newspaper or various kinds of
magazines. Moreover, the company has taken another strategy regarding agreements with the
local real estate companies. However, this organization also considers as an associate of the
local construction related association which helps to conduct the local construction projects to
gain the increment of the profitability.
Financial strategy
Though this company is construction based company, therefore this organization can
increase their profitability. Though the main focus of this company is to construct the office

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related building as well as commercial building than the general residential building. This
leads to gain more profit to this organization. With the increment of the profitability, this
company develops their revenue. Starting from the year of 2004, the company has been
gained their revenue $64,451. This revenue information has been gotten from the break even
analysis. Because the break even analysis displays the margin of the profitability of this
company.
Strongest components
Mainly there are three different kinds of strongest components which are needful for
any kind of organization and they are customization, good management and also embracing
technology. Same as, the Green Power Consultancy has two different kinds of customers
such as architects as well as individual customers. The architects are directly connected with
the commercial as well as residential building construction therefore they are the core keys to
integrate with the organization for gaining more profits which is helpful for this organization.
The two leaders of this organization have come from the background of environment as well

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as business studies, therefore it helps to increase the revenue. Apart from that, they have
taken lots of advertisements in the newspaper and various magazines or radio.
Apart from this, the Fosse Commercial Contractors has also various strongest
components like customers as well as good management etc. This organization has a huge
intension to integrate the commercial as well as official building which has the major
contribution of gaining the profits. Apart from that, the two leaders of this organization have
concentrated on the contracts of other small construction companies. Apart from that, the
good management also exists in this organization which is also considered as the strongest
component. The project manager of this organization performs in various fields like project
supervision as well as labour relations. On the other side, the office manager of this
organization is responsible for handling the contracts for getting the customers satisfaction as
well as permission approval from the higher authority and also book keeping for handling the
accounts parts.
Weakest components
The weakest component of the Green Power Consultancy is there needs to involve
more management to control the works by the workers. Because most of the times, this
company has reflected on their focus on the customers, client satisfaction as well as
contracting with the small construction based companies which leads the organization to
reach the profit margin level. But the leaders should overlook on the workers so that they can
provide their proper contribution in the organization.
The Fosse Commercial Contractors has also their weakest component as same as
Green Power Consultancy. Though this company is purely construction based company,
therefore this organization should use the construction management software which helps in
various construction projects. Because it is also a time saving software that leads for this

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organization to complete the construction projects within less amount of timeline. If the
company would follow this software, therefore this organization can increase their revenue as
well as profitability.
Comparison and contrast
Both of the companies are mainly construction based, therefore the main attraction of
both of these companies is customization. The Green Power Consultancy has various
customers and also Fosse Commercial Contractors has also focused in the commercial
building which is very beneficial for this company. Both of these organizations have their
focus on the commercial or large type of commercial building projects so that they have
gained lots of profits and can increase their revenues.
Instead of being construction industry based companies, but there must exists one
contrast parameter between these organizations. The Green Power Consultancy has focused
their projects for becoming them environment based. Therefore, they use these mind of
amenities like passive heating, utilization of grey water, employee transportation etc. But on
the other hand, the other company which means Fosse Commercial Contractors only focus on
their projects based on the commercial building as well as office building than the general
residential building.
Recommendations
As because both of these companies is mainly construction project related, therefore
there must exists some kind of recommendations which need to provide to the construction
companies. Both of the companies must follow such construction related standards for
conducting lots of small as well as large types of projects for handling or controlling the
projects in a safe way (Backlund, Chronéer & Sundqvist, 2015). Another recommendation is
to follow the customers need to provide them proper satisfaction. Apart from that, the other

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kind of recommendation is that the offices of both of these organizations must locate in
geographical location or in the resident location which helps to attract more customers.
Competencies
I have learnt lots of things from both of these organizations. Because though these
organizations are considered as construction based company, therefore the leaders of both of
these companies had construction skills for conducting their business. The office managers
are responsible for handling the customer satisfaction for controlling their businesses from
various risks regarding the clients. Moreover, I have been learnt from the analysis of the
leaders of both of these companies, they are enough professionalism for conducting their
business.
Challenges
In the phase of research of both of these organizations, it may face lots of challenges
during the execution timing. Because, the first challenge may face in the financial section of
these organizations because it is a hard task to gather all the detailed information of the
financial section of these organizations. Apart from that, it is too difficult to become the
research more interesting as well as concise because there has lots of things that need to share
for the discussion of both of these organizations.

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