Human Resource Management Report: Creativity Boosting Session Analysis

This report analyzes a human resource management initiative designed to boost creativity and innovation within ABC Company, an Australian technology solutions provider. The core of the initiative involves weekly creativity boosting sessions where employees brainstorm and propose ideas to enhance the company's competitiveness. The report details the session's structure, advantages, and resource requirements, highlighting the potential for improved workplace culture, employee engagement, and identification of areas for improvement. It also discusses the financial aspects, including a budget of AU $10,000, and emphasizes the initiative's cost-effectiveness and potential long-term benefits, such as fostering a more innovative and competitive environment. The report concludes that the creativity boosting sessions are an effective strategy for improving employee engagement and productivity.

HUMAN RESOURCE
MANAGEMENT – 693673

Table of Contents
Introduction.......................................................................................................................3
Company Background And Innovation Idea........................................................................3
Creativity Boosting Session................................................................................................3
Advantages Of The Idea.....................................................................................................3
Resource Requirements.....................................................................................................4
Conclusion.........................................................................................................................4
References.........................................................................................................................5

Introduction
Creativity, in simple words, is defined as the process or the capability of generation new,
original or unusual ideas whereas innovation is defined as the process of implementing
something new (Burrus, 2013). Innovation and creativity are considered to be really
important in the modern day workplace as it can really help a company in becoming more
productive, efficient and competitive (LSUS, 2017).
Company Background And Innovation Idea
ABC Company is an Australian based company that provides technology related solution to
its clients. The company was founded in 1992 and has been working well since its
foundation. As of today, the company has its head office in Melbourne and has an estimated
workforce of 200 employees. The employees working in the company enjoy a number of
efficient human resource policies that keeps them loyal towards the company but of late,
the workplace environment has been turning out to be boring and lacks challenges for the
employees. Therefore, the human resource managers of the company have thought of
implementing a new activity in the workplace that would promote the creative side of the
employees. For achieving it, the managers have thought of conducting weekly creativity
boosting sessions where all the employees will be able to participate and write down about
an idea, which they think will help the company in becoming more competitive in the
market (Birsel, 2017).
Creativity Boosting Session
The management of the company has thought of communicating the plan to the employees
through their monthly periodical and also through the word of mouth. There will be a total
of 8 creativity boosting sessions that would take almost two months. In every successive
session, the employees will be able to pick up from the same point where they had left their
plan in the previous session. To ensure adequate employee motivation and engagement
levels, the human resource management of the company also plans to announce that the
winning idea will be actually implemented in the company as a pilot project and the
employee, who will be behind the innovation of the idea, will be appointed as one of the
leaders in the pilot projects.
Advantages Of The Idea
The company aims at fostering a better workplace culture by introducing such an innovative
idea as it has never been tried in the company before. The idea in itself is innovative
because it will provide a brilliant platform to the employees where they will be able to
demonstrate their creativity and innovation skills. Further, the idea of actually implementing
one of the ideas out of all those ideas will act as a motivational factor as the employees will
stand a chance to gain recognition. It is also possible that the company might recognize
certain areas where the employees feel that it lacks efficiency or productivity as a pool of
200 employees will be working their minds to identify a weak area of their company and to
device an improvement plan for the same.

Resource Requirements
One of the biggest advantages of this system is that it will not be a burden on the resources
of the company because all it requires is the presence of 200 people in a single hall for one
hour every week. The company will be able to pull it off as it has its own conference hall that
has a seating capacity of 500 people approximately. An important source that the company
would require for the program is time. Asking the employees to stay back after work can be
tricky as it can interfere with their work life balance. Therefore, the company will have to
ensure that the employees are given an off of one hour on the day of the session so that
they can consider it as an on-the-job activity. The human resource management will also
have to appoint a team of leaders that will govern the operations and working of the
sessions. Further, they will also have to conduct a thorough analysis of every individual plan
that the employees will design. Though the initiative is cost effective, it might require a lot
of time to render fruitful results. To ensure smooth running of the sessions, the human
resource management of the company has proposed a budget of AU $10,000, which has
been sanctioned by the senior level management.
Conclusion
The creativity boosting session designed by the human resource management of the
company is effective as it will not be a burden on the resources of the company and at the
same time, it will have multiple benefits, such as increased innovation and creativity,
fostering a competitive environment and also in keeping the employees engaged and
motivated.

References
Burrus, D., 2013. Creativity and Innovation: Your Keys to a Successful Organization. [Online]
Available at: https://www.huffingtonpost.com/daniel-burrus/creativity-and-
innovation_b_4149993.html[Accessed 2017].
Birsel, A., 2017. 32 Easy Exercises to Boost Your Creativity Everyday. [Online]
Available at: https://www.inc.com/ayse-birsel/32-easy-exercises-to-boost-your-creativity-
everyday.html[Accessed 2018].
LSUS, 2017. Importance of Creativity and Innovation in Entrepreneurship. 16 February.