Predictive Analysis of Company Performance and Future Research

This report provides a predictive analysis of several prominent companies, including Apple Inc., Amazon Company, Coca-Cola Company, Toyota Company, Wal-Mart Company, and Sinopec Company, based on their current operational performances and strategic approaches. The analysis covers internal and external environmental factors, SWOT analyses, and unique marketing strategies employed by each company to predict future sustainability and growth. The report also identifies potential areas for future research for each company, such as price minimization for Apple, online consumer demand analysis for Amazon, health-conscious brand demands for Coca-Cola, cost-effective and environmentally friendly models for Toyota, online marketing strategies for Wal-Mart, and energy production with minimal carbon emissions for Sinopec. This comprehensive analysis aims to provide insights into the predictive capabilities of performance analytics in driving organizational success.

Running head: PREDICTIVE ANALYSIS 1
Predictive Analysis
Name
Institutional Affiliation

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Introduction
The most driving tool for organizations’ success is the performance analytics (Siegel,
2016). Mostly, organizations use their historical performance data to make analysis and therefore
use results to extrapolate and predict about the future performances. This report is concerned
with predictive analysis of various organizations based on their current operational
performances. In addition, their current performances and research would lead to postulations on
their possible areas of future research. The companies that would be studied include; Apple Inc,
Amazon Company, Coca-Cola Company, Toyota Company, Wal-Mart Company and Sinopec
Company.
Apple Inc.
The article has critically focused on the analysis of Apple’s social and governance
responsibilities. Also, the article focuses to critically draw conclusion on Apple’s techniques of
management and conflict resolution between business strategies (Khan, Alam, & Alam, 2015).
Furthermore, the contents of this article include internal and external environment of the Apple
Inc. Notably, the internal environment include company’s culture, funds availability and
management system. On the other hand, the external environment in the article involves political,
economic, social and technological analyses.
Furthermore, the article is relevant to the topic as it gives current analysis of internal and
external environments in the Apple Inc which would then help in predicting the Apple’s future
marketing strategies. Besides, Apple has unique strategies including global cheaper marketing,
premium pricing, integrative full package strategy of software iOS and hardware mobile and
lastly, Apple is a trend setter in cheap marketing strategies through patent wars. Moreover,

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strength analysis reveals that Apple Inc has a great recognition due to its aggressive nature
towards innovation and creativity. On the other hand, the article reveals that from the Apple’s
internal analysis, it is found that their dependency on iPod and iPhone as their overall sales
contribution is dominant.
Amazon Company
The article centers the study about Amazon Company with the aim of investigating the
company’s online marketing promotional contributions and online reviews as consumers’
product demand predictor (Chong, Ch’ng, Liu, & Li, 2017). Notably the article presents the
company to be dealing on online marketing of various commodities like consumer electronics,
beauty products, groceries, gourmet food and baby products. In addition, the article has
developed big data architecture with scrapped Amazon.com pages from asynchronous output/
input calls. Moreover, the completed scraping and crawling data-sets are processed to await
neural network analysis.
Furthermore, the article relates to the topic of predictive analysis as it attempts to predict
whether online review variables like volume and valence of reviews, variables of online
promotional marketing like free deliveries and discounts can influence electronic products
demands in Amazon Company. According to Chong et al. (2017), the article’s empirical
contribution involve big data architecture design that has incorporated analysis of neural network
which can offer future researchers a platform to investigate and predict online demands of
consumer product. Moreover, strength analysis shows that variables both from promotional
marketing strategies and online reviews are vital product demands predictors. Besides, study

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shows that Amazon’s weaknesses include imitable business model and limited entrance to
developing markets.
Coca-Cola Company
According to Baah, and Bohaker (2015), Coca-Cola Company operates on soft drinks and
aims at refreshing the world by majoring in production of non-alcoholic beverages and as well
increasing its market share through customer satisfaction. Notably, the article shows the internal
and external environmental analysis of Coca-Cola Company. In addition, it entails the SWOT
and Porter’s Five Forces analyses of the company to aid in predicting its future performance.
From analyses, Coca-Cola Company has been noted to be capable of maintaining its world
position as the largest beverage company with increased revenue.
Moreover, the article shows strong relationship with the topic since it unfolds
predictability of Coca-Cola brand sustainability in the global market. Ling, (2017) argues that
Coca-Cola Company has unique functional tactics like product innovation and marketing
implementation which ensures its sustainability growth. In addition, its promotional tactics and
global advertisements have captured more customers. On the other hand, the strength of the
study shows that the company has strong marketing strategies due to its various campaigns that
attract customers of different ages as well as back grounds. The major weakness from the study
shows that the company lacks beverages that satisfy the need of some consumers.
Toyota Company
The article focuses on the study in the context of sustainability and firm management,
through green Toyota brand and green marketing (Simão & Lisboa, 2017). Toyota Company
deals in automobile engines. The article talks about the balance between economic, social and

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environmental aims to offer prediction of sustainability. The relationship between the firm and
sustainability is very vital as it entails resource efficiency, recycle and reuse of materials. In
addition, the article gives the environmental challenges of Toyota automobiles; hence this helps
in brand improvement.
Furthermore, the articles’ relevance is notable since it analyses the economic input and
output of the company, its management system as well as marketing strategies. In addition, the
marketing system of Toyota brands has considered minimizing environmental impacts hence
satisfying needs for customers. This has been achieved through green marketing which has
ensured less pollutant automobiles hence sustainability of products. Besides, Strength of the
study reveals Toyota as a benchmark for green brand due to its principles, corporate values,
brand’s awareness and prestige. On the other hand, weaknesses realized from the article include
environmental concerns with Toyota as producing brands with no carbon dioxide emission is
very expensive.
Wal-Mart Company
According to Mahdi and Sadrinia (2014), Wal-Mart Company as a retail industry in USA
deals on products such as retail goods, financial services, photo services, wireless services and
pharmacy with the aim of reducing supply chain cost. The article presents Wal-Mart operations
in five divisions namely; local stores, Supermercado de Wal-Mart, Wal-Mart Express, Sam’s
Club and Wal-Mart International. In addition, it presents Wal-Mart’s position in the market and
market strategies.
Moreover, the article is relevant to the topic of predictive analysis as it presents analysis
of Wal-Mart Company in terms of market strategies to aid in predicting its future sustainability.

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Besides, the article presents the company to various unique market strategies including low
prices from the stores. Also, the company has a very unique competitive environment since it
establishes its stores even is small towns that other companies may have forgotten, hence its
products reach many customers and is currently the largest company in the world. Notably,
strength of the study reveals that the company has developed a loyal employee and customer
base (Siegel, 2016). On the other hand, the weakness of the study from SWOT analysis shows
that Wal-Mart may have less flexibility on its potential competitors since sale of its products is
across many sectors.
Sinopec Company
Dong, Guo, Höök and Pi (2015) point out in an article that Sinopec Company is Oil and
Gas Company in China aiming at becoming chief energy producer with minimal environmental
effects. The article discusses marketability of the natural gas and oil as well as the theories of
industrial and sustainable development. The theory is subdivided in five parts including market,
resource, enterprise, policy and technology.
The article is relevant with the topic since it shows analysis of energy production in
Sinopec with estimation of its sustainability. The unique contribution include China’s
sustainability index which the company evaluates and investigates through method of principle
component analysis. Besides, the strength analysis shows that Sinopec has more sustainable
future as it produces energy with low carbon emission. On the other hand, weakness of the
company points that the process of energy production with low carbon emission is very
expensive.

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Conclusion
In conclusion, predictive analysis of various companies has been realized with specific
areas of future research. For instance, Apple Inc has high customer satisfaction ratio and
successful in their product sales, however, the company should do research on price
minimization of its products. Secondly, Amazon Company has researched to obtain big data
architecture design and hence should conduct a future research on online demands of consumer
product. Thirdly, Coca-Cola Company has succeeded in product innovation and marketing
implementation, hence has ensured its sustainability growth. Thus the company should conduct a
future research on health conscious consumers’ brand demands. Also, Toyota Company has
produced brands efficient to customers, but should conduct a future research on cost effective
models with no environmental concerns. Again, Wal-Mart Company has captured strong
customer base and should thus research on online marketing strategies. Lastly, Sinopec Company
has become sustainable for energy production, however, should conduct a research on energy
production with no carbon emission.

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References
Baah, S., & Bohaker, L. (2015). The Coca-Cola Company. Culture, 16, 17.
https://pdfs.semanticscholar.org
Chong, A. Y. L., Ch’ng, E., Liu, M. J., & Li, B. (2017). Predicting consumer product demands
via Big Data: the roles of online promotional marketing and online reviews. International
Journal of Production Research, 55(17), 5142-5156.
doi:org/10.1080/00207543.2015.1066519
Dong, X., Guo, J., Höök, M., & Pi, G. (2015). Sustainability assessment of the natural gas
industry in China using principal component analysis. Sustainability, 7(5), 6102-6118.
doi.org/10.3390/su7056102
Khan, U. A., Alam, M. N., & Alam, S. (2015). A critical analysis of internal and external
environment of Apple Inc. International Journal of Economics, Commerce and
Management, 3(6), 955-961. http://ijecm.co.uk/
Ling, X. (2017). Customer Relationship Management: Case study Coca-Cola Company.
http://urn.fi/URN:NBN:fi:amk-201705046438
Mahdi, Y., & Sadrinia, M. (2014). Does Wal-Mart strategic management have advantages in
comparison with Iranian Shahrvand chain stores strategic management?. Asian journal of
management research, 4(3), p570-582.
Siegel, E. (2016). Predictive analytics: The power to predict who will click, buy, lie, or die.
Hoboken, NJ: Wiley.
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.450.5619&rep=rep1&type=pdf
Simão, L., & Lisboa, A. (2017). Green marketing and green brand–The Toyota Case. Procedia
Manufacturing, 12, 183-194. https://pdf.sciencedirectassets.com

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Appendix
Company Type Details
Apple Inc Univariate Examines stock’s price.
Amazon Bivariate Examines promotional goal and
advertisement
Coca-Cola Univariate Focuses on sustainability
Toyota Bivariate Investigates brand and cost
Wal-Mart Bivariate Examines stock’s price versus
production
Sinopec Bivariate Examines production and sustainability