FY028: Primark Retail Company Analysis and Performance Report

This report provides an analysis of Primark, a prominent retail company. It begins with an introduction that highlights the company's focus on its business ethics and how it operates within the market. The main body of the report delves into Primark's business model, emphasizing its cost-effective strategies and expansion. It also includes a customer survey to gauge consumer perceptions of Primark's products and services, with a focus on the quality and value offered. The report concludes by summarizing Primark's successful establishment in the market and its commitment to ethical business practices. The report references academic sources to support its findings.

Retail company
analysis

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
How does the company work.................................................................................................3
What people think about the company...................................................................................3
CONCLUSION..........................................................................................................................3
REFERENCES...........................................................................................................................4

INTRODUCTION
Retail company analysis is the analysis which shows the overall company’s positions
in the market. Analysis the situation that how does an entrepreneur run the business and
image in the market (Fakhoury, 2019). The chosen company is Primark, founded in 1969 and
it’s headquarter in Dublin, Ireland, UK. Based on real facts the analysis is done on the
respected company.
MAIN BODY
How does the company work
Primark is the company which strongly believes in their values, and work in the team,
who are full of energetic and excellent abilities. Their sale is increased as their stores and
outlets are also increased every year. And as they are not as much focused on the
advertisement so they are saving more amount and reinvest that amount in expanding the
business by following their ethics.
What people think about the company
A questionnaire is prepared for the customers so that it can be evaluated that what the
customers are think about the company.
Questionnaire
Please tick the answer:
Ques1. What do you think about the services and quality of Primark?
 Amazing
 Good
 Neutral
 Bad
Ques2. Do you think there is still need of other fashion industry?
 Yes
 No
Ques3. What is your favourite brand in fashion?
 Zara
 H&M
 Marwa
 Others(please specify)
Ques4. Do you think Primark will be a successful company?
 Yes
 No
From the above questionnaire it is concluded that from the 100 people 80 think that Primark
is successfully established their place in the market and make their customers happy with
their products and services quality (Sheffi, 2015). And 20 peoples think that there are some
more innovation are needed to the company.
CONCLUSION
It is concluded that Primark successfully established its position in the market by
following their ethics and giving excellent quality in their products and services.

REFERENCES
Books and Journals
Fakhoury, Y., 2019. An Ecofeminist Analysis of the Ready-made Garment Industry in
Bangladesh.
Sheffi, Y., 2015. The power of resilience: How the best companies manage the unexpected.
mit Press.