AAF019-2 Company Report Analysis: Risk, Stakeholders, Governance

This comprehensive company report examines Apple Green, a petrol station enterprise, focusing on its strategic and operational risks, stakeholder analysis, and corporate governance. The report identifies economic, political, market, and international operations risks, proposing mitigation strategies. It evaluates the claims of key external stakeholders, including customers, suppliers, competitors, and the government, highlighting potential conflicts. Furthermore, the report elaborates on corporate governance, its effectiveness, and its impact on the company's performance, concluding with an analysis of how risk management, stakeholder management, and corporate governance influence financial outcomes. The report uses information available in the public domain and presents it in a structured manner to meet the assignment requirements. It also includes a detailed bibliography with sources like books and journals.

Company report

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
1. Detailed examination and analysis of the background of the company in addition to the risks
that it faces which are related with strategies and operations of the firm and measures that are
taken to cope up with that............................................................................................................1
2. Identification and evaluation of the external stakeholders of the company and relevant
explanation of their claims that can become burden at times for the company...........................2
3. Detailed elaboration of corporate governance and its rules, regulations, effectiveness, and
impact on the performance of the firm........................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Company report is one of the most important as well as essential aspect because it helps the
company to analyse and evaluate the facts and figures of the firm that carriers a lot of importance
in the market from the stakeholder’s point of view (Trinoverly, Handayani and Azzahro, 2018).
Apple green is an enterprise that mainly operates and maintains a number of petrol stations in
Ireland, US and the UK and is operating on a vast scale since its establishment which was done
in the year 1992. In this report there is a detailed examination and explanation of the above
mentioned firm, different risks that it faces that are both strategic and operational. Apart from
this the report also covers analysis of the company’s major stakeholders and its related aspects in
detail. Further in this report there is also an evaluation of corporate governance its effectiveness
and impact on the performance of the organisation in the long run.
MAIN BODY
1. Detailed examination and analysis of the background of the company in addition to the risks
that it faces which are related with strategies and operations of the firm and measures that
are taken to cope up with that
Apple green is a firm that is operating in the industry of petrol stations in a very effective
and efficient manner and thus has captured a larger share of market and also it has collaborated
with many multinational companies so as to increase its value in the current scenario which can
prove beneficial for the enterprise in the long run. It was started as a small business operation in
1992 in Ballyfermot, West Dublin by then COO Joe Barrett and CEO Bob Etchingham which
now became one of the major companies in the present time. Since it is a big organisation it
faces many strategic as well as operational risks that are prevalent in the current market scenario
which tends to hamper the positioning of the company in the industry. Strategic risks are those
that arises at the time of decisions that failed miserably to do the rectifications it needed to do,
while operational risk are those that causes a subsequent change in the value due in internal
factors that can act as a barrier in the progress of the firm. All the risks are described below in
detail with reference to the company that is Apple Green-
 Economic uncertainties- Since the economy of every country is full of uncertainties and
one cannot predict the next thing that is going to happen in the near future and so the firm
that is Apple Green facing as there is fall in both the prices as well as demand of petro

products it cause various harms for the enterprise as its sales and profitability has reduced
simultaneously because of it. It can be suggested that the board must make a reserve so
that it can handle the economic uncertainties in an impactful manner (Johnson, Ashoori
and Lee, 2018).
 Political uncertainties- As every nation has different political rules and regulations and
operation of a firm depends on the political stability of that country and as Apple Green is
operating in the country which lack political stability and this affects its performance as
there are barriers and uncertainties in that regard. Board can be suggested to analyse the
route that past organisations adopted so as cope up with it so that it can also use some of
them which are beneficial for it in the long run.
 Market risk- Since the market in which Apple Green is operating is highly competitive
and dynamic in nature and thus it becomes a challenge for the company to survive and
sustain in the industry while earning a good amount of profits. It can be suggested to the
board of directors that a detailed research and analysis about the market can help it in
tackling many changes in the future by keeping an eye on the subsequent changes in the
business environment so that it can prove beneficial for the firm.
 International operations risk- As Apple Green is operating in many countries all
nations does not have same set of standards and it sometime becomes difficult for the
company to comply with all of them which substantially affects its profitability in the
market. The board can cope up with it by doing an evaluation of the situation of the
country that it is planning to expand so that all the necessary things can be understood
well in advance and thus leaving any scope of error (Walton, Umfreville and Jacobs,
2020).
2. Identification and evaluation of the external stakeholders of the company and relevant
explanation of their claims that can become burden at times for the company
Apple Green is a big firm and thus there are a number of stakeholders of the company and
the major ones are discussed below in detail in a systematic and sequential manner-
 Customers- They are the most crucial stakeholders and almost each and every company
tries to fulfil the needs and demand of the customers because it can drastically help the
enterprise to grow and prosper in the market in which it is operational making it
profitable in the long run too. Apple Green tends to satisfy the customers in every way

but sometimes their claims are conflicting in nature as they demands for quality and
quantity within a specific budget which becomes difficult for the firm at times.
 Suppliers- They are very important as an intact supply chain helps a business to grow
and attract many customers in the market and Apple Green procures its product from a
source which is highly competitive in nature and thus it gets its raw material at market
rates. But sometimes they tend to fluctuate the prices which further leads to conflicts in
the positioning of the business adversely.
 Competitors- As the firm Apple Green is working in a competitive environment and thus
it has many rivals which helps in true and fair competition in the industry but sometimes
its claims are conflicting in nature and hampers the performance of the company in the
long run since prices are capped at very low from the rivals which also forces Apple
Green to decrease it process which affects its profitability (Kambjerre, 2017).
 Government- Since government is also one of the key stakeholders it keeps a tab on the
working of the organisation that is Apple Green and helps in various ways like subsidies,
concessional rates, etc. but sometimes their claims too are conflicting as government
forces the firm to comply with all the set standards which at times is not possible and thus
impacts the working of the enterprise adversely.
3. Detailed elaboration of corporate governance and its rules, regulations, effectiveness, and
impact on the performance of the firm
Corporate governance is one of the most impactful aspect for every business as it is mainly a
system by which different firms are controlled, managed, and directed so that it can perform in
the current market situation as per the expectations of the owners of the business. Governance in
this is mainly done by the board of directors of the company while the major role of shareholders
in it is to appoint auditors and directors so that a clear and true picture of the firm can be brought
out so as to satisfy the shareholders. The firm which is Apple Green uses a code of conduct for
the company which helps it in focussing on reporting the results that the organisations have
achieved within a limited time frame (Cornett and Webster, 2020).
Corporate governance is very effective for a firm like Apple Green as it helps it in
increasing the value of the company in the market by improving trust between the stakeholders
and the shareholders of the enterprise which subsequently results in overall growth and
prosperity. It has made a positive impact on the performance of the corporate as all the efforts are

toward the achievement and accomplishment of a single goal that it to increase profitability so
that it can help the organisation to sustain in the market for a much longer time period
(Szczepaniak and Trojanowska, 2019).
CONCLUSION
Financial performance helps in determining and measuring the activities that the firm
performs which are related with financial part of the company which carriers a lot of value in the
current scenario. From the above it can be concluded that there are various risks that are both
strategic and operational for Apple Green but it has managed to do well to cope up with that so
as to survive in the competitive industry. Apart from that it can be concluded that corporate
governance is an important part and also it has proved beneficial for the firm in increasing its
value in the long run.

REFERENCES
Books and journals
Trinoverly, Y., Handayani, P.W. and Azzahro, F., 2018, September. Analyzing the benefit of
ERP implementation in developing country: a state owned company case study. In 2018
International Conference on Information Management and Technology (ICIMTech) (pp.
75-80). IEEE.
Johnson, Z., Ashoori, M.T. and Lee, Y.J., 2018. Self-reporting CSR activities: when your
company harms, do you self-disclose?. Corporate Reputation Review, 21(4), pp.153-
164.
Walton, P., Umfreville, C. and Jacobs, L., 2020. A Snapshot of Company Voluntary
Arrangements: Success, Failure and Proposals for Reform. International Insolvency
Review, 29(2), pp.267-284.
Kambjerre, A.S., 2017. Symposium Discussion Report: First Session The State of the (Capital)
Union. European Company and Financial Law Review, 14(2), pp.268-270.
Cornett, A. and Webster, J., 2020. Longitudinal Fluidity in Collegiate Food Security:
Disruptions, Restoration, and Its Drivers. Spotlight Report Brief. Trellis Research.
Trellis Company.
Szczepaniak, M. and Trojanowska, J., 2019, June. Preventive maintenance system in a company
from the printing industry. In Design, Simulation, Manufacturing: The Innovation
Exchange (pp. 351-358). Springer, Cham.