Vinatex Da Nang JSC: Analysis of Company Types and Structures
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This report, prepared by an assistant business analyst at Vinatex Da Nang Joint Stock Company, provides a detailed examination of different company types and organizational structures. The report begins with an introduction to the Vietnamese business environment, highlighting the importance of understanding various organizational forms before establishing a firm. It defines and differentiates between public, private, and volunteer sectors, and then delves into specific legal forms such as sole traders, partnerships, private limited companies, and public limited enterprises. Further, it categorizes businesses by size (micro, small, medium, and big) and industry sector (primary, secondary, and tertiary). The report also analyzes business scope (international, local, and national) and purpose (profit and nonprofit). A significant portion of the report is dedicated to a case study of Vietjet Air, including its history, ownership, key players, business activities, legal form, and organizational structure, with a focus on its functional structure. The report concludes with an overview of Vietjet Air's stakeholders and provides insights into the company's operations and strategic positioning in the aviation industry.
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Introduction
In today's society, commercial operations in the Vietnamese market, as well as the rest of the
globe, are highly interesting. According to the General Statistics Office, Vietnam set a new
record in 2018 by establishing 131.1 thousand enterprises. Furthermore, over 12.5 thousand
enterprises in Vietnam fail each year. As a result, understanding the business environment and
the structure of many different types of organizations is recommended before establishing a firm.
The influencing elements that are directly connected to company operations are referred to as the
business environment. These elements have an impact on the company's outcomes, performance,
and growth, both within and outside. As a result, BE is the key to enormous success.
As an assistant business analyst at Vinatex Da Nang Joint Stock Company, I'm in charge of
producing a report to the CEO regarding researching and describing three distinct sorts of
companies: Vinatex DaNang JSC, Vinamilk JSC, and Vietjet Air.
This article will provide an overview of each of the three companies mentioned above, as well as
clear information and explanations. It will also evaluate the various business functions for
Vinatex Da Nang JSC, as well as the benefits and drawbacks of how they relate to and impact
the company's structure. The conclusion and reference list are included in the final section.
Types and Purposes of Organizations
The Public sector refers to the portion of the economy that is impacted by the government to
some extent. This group includes the military, civil service, police, and other civil servants, as
well as any publicly controlled economic businesses. While the public sector varies every
country owing to the regulations that govern public institutions, the public sector in general is
more focused with providing services that benefit society as a whole. It is only available to those
that utilize the service (Wegrich, 2014).
Volunteer sector: The phrase voluntary sector refers to non-profit organizations whose main
purpose is not to benefit but to provide a beneficial societal influence. It is also known as the
non-profit, civilized or third-sector sector. Despite the distinction between the voluntary sector
and the government, various organizations work with governments at every level to support them
Introduction
In today's society, commercial operations in the Vietnamese market, as well as the rest of the
globe, are highly interesting. According to the General Statistics Office, Vietnam set a new
record in 2018 by establishing 131.1 thousand enterprises. Furthermore, over 12.5 thousand
enterprises in Vietnam fail each year. As a result, understanding the business environment and
the structure of many different types of organizations is recommended before establishing a firm.
The influencing elements that are directly connected to company operations are referred to as the
business environment. These elements have an impact on the company's outcomes, performance,
and growth, both within and outside. As a result, BE is the key to enormous success.
As an assistant business analyst at Vinatex Da Nang Joint Stock Company, I'm in charge of
producing a report to the CEO regarding researching and describing three distinct sorts of
companies: Vinatex DaNang JSC, Vinamilk JSC, and Vietjet Air.
This article will provide an overview of each of the three companies mentioned above, as well as
clear information and explanations. It will also evaluate the various business functions for
Vinatex Da Nang JSC, as well as the benefits and drawbacks of how they relate to and impact
the company's structure. The conclusion and reference list are included in the final section.
Types and Purposes of Organizations
The Public sector refers to the portion of the economy that is impacted by the government to
some extent. This group includes the military, civil service, police, and other civil servants, as
well as any publicly controlled economic businesses. While the public sector varies every
country owing to the regulations that govern public institutions, the public sector in general is
more focused with providing services that benefit society as a whole. It is only available to those
that utilize the service (Wegrich, 2014).
Volunteer sector: The phrase voluntary sector refers to non-profit organizations whose main
purpose is not to benefit but to provide a beneficial societal influence. It is also known as the
non-profit, civilized or third-sector sector. Despite the distinction between the voluntary sector
and the government, various organizations work with governments at every level to support them
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in implementing programs and services. Organization, including corporations, partnerships and
sole proprietorships, also have a number of legal forms (Privacysense, 2016).
Private sector: the private sector refers to the component of the economy operated by non-
governmental, non-profit persons and enterprises. This includes any non-government owned or
managed profitable firms as well as private individuals and corporations that own, control and
manage portions of the national economy (Team, 2020).
Sole trader: One individual trader is an autonomous person who also owns a company.
Individuals will have the right to profits generated when taxes have been paid and will be liable
for any loss. A sole trader is defined by sole ownership and control of his company and is fully
responsible for every decision of the company. There is no limitation on the responsibility of a
single owner. The owner shall bear all losses caused by the company. His personal property is
also accountable for the obligations of his firm (Carter, 2019).
Partnership: Partnership means a corporate partnership in which a law practice is operated by
two or more individuals and the profit and losses are divided between them. All partners shall be
responsible for the management and operation of the company, or any of them acting on behalf
of all partners. The eight features of the partnership are membership, unlimited responsibility,
division of profit and loss, mutual agency, voluntary registration, continuity, contractual and
transactions of interests (BusinessJargons, 2021).
Private limited company: A private limited company is one in which the members own the
company in their individual names. The members' responsibilities in a Private Restricted
company is restricted to the number of shares they possess. The shares of a private limited
corporation cannot be traded. Members, limited liability, perpetual succession, index of
members, number of directors, paid-up capital, prospectus, and minimum subscription are only a
few of the features of a private limited company (Neha, 2021).
Public limited enterprise: limited responsibility is with owners and management of a limited
liability enterprise. As a government corporation, a company can offer investors shareholdings to
help raise funds. A public limited company has all the advantages of a private limited company
plus a wide range of members, easy share transfer and more openness (HARGRAVE, 2021).
sole proprietorships, also have a number of legal forms (Privacysense, 2016).
Private sector: the private sector refers to the component of the economy operated by non-
governmental, non-profit persons and enterprises. This includes any non-government owned or
managed profitable firms as well as private individuals and corporations that own, control and
manage portions of the national economy (Team, 2020).
Sole trader: One individual trader is an autonomous person who also owns a company.
Individuals will have the right to profits generated when taxes have been paid and will be liable
for any loss. A sole trader is defined by sole ownership and control of his company and is fully
responsible for every decision of the company. There is no limitation on the responsibility of a
single owner. The owner shall bear all losses caused by the company. His personal property is
also accountable for the obligations of his firm (Carter, 2019).
Partnership: Partnership means a corporate partnership in which a law practice is operated by
two or more individuals and the profit and losses are divided between them. All partners shall be
responsible for the management and operation of the company, or any of them acting on behalf
of all partners. The eight features of the partnership are membership, unlimited responsibility,
division of profit and loss, mutual agency, voluntary registration, continuity, contractual and
transactions of interests (BusinessJargons, 2021).
Private limited company: A private limited company is one in which the members own the
company in their individual names. The members' responsibilities in a Private Restricted
company is restricted to the number of shares they possess. The shares of a private limited
corporation cannot be traded. Members, limited liability, perpetual succession, index of
members, number of directors, paid-up capital, prospectus, and minimum subscription are only a
few of the features of a private limited company (Neha, 2021).
Public limited enterprise: limited responsibility is with owners and management of a limited
liability enterprise. As a government corporation, a company can offer investors shareholdings to
help raise funds. A public limited company has all the advantages of a private limited company
plus a wide range of members, easy share transfer and more openness (HARGRAVE, 2021).
Micro business: a company with less than 10 employees and yearly turnover of less than $25
000 in annual sales (money taken during a given amount of time) (Murray, 2020).
Small business: Small firms are private companies that need less money, fewer staff and little or
no machinery. All of them are exemplary small companies, including grocery, medical, retail,
bakeries and small industrial units.
Medium Business: a medium-sized business employs fewer than 250 people and has less than
€50 million in yearly revenue or below €43 million in budgets. SMEs that meet different needs
can benefit (Enterpriseireland, 2007).
A Big Company, which has an annual sales of minimum EUR 1.5 billion and a total balance of
at least Euro 2 billion, meets at least one of two criteria: the employer employs 5,000 people
(Sangoma, 2019).
Industries Sector
Primary Industry: agriculture, forestry, animal and fisheries are genetic industries which, in the
area of the National Economics, are sensitive to scientific and technical advancements in
renewable resources. All mining companies are instances of mining ores, quarries and mineral
fuel extraction. Primary industries dominate the undeveloped and developing economies
(Britannica, 2020).
Secondary industry: this business, commonly referred to as manufacturing, uses primary
industry raw resources and converts them into consumer products or processes that are already
supplied by secondary industry. Convert into products or build means of production to make
consumer and non-consumable goods. Energy companies also fall under the classification of
secondary industries (Britannica, 2020).
Tertiary industry: This industry, often known as the service industry, includes companies that
provide services, acquire intangible assets, or generate revenue without producing physical
goods. The private and governmental sectors are commonly integrated in free market and mixed
economies (Britannica, 2020).
Business scope
000 in annual sales (money taken during a given amount of time) (Murray, 2020).
Small business: Small firms are private companies that need less money, fewer staff and little or
no machinery. All of them are exemplary small companies, including grocery, medical, retail,
bakeries and small industrial units.
Medium Business: a medium-sized business employs fewer than 250 people and has less than
€50 million in yearly revenue or below €43 million in budgets. SMEs that meet different needs
can benefit (Enterpriseireland, 2007).
A Big Company, which has an annual sales of minimum EUR 1.5 billion and a total balance of
at least Euro 2 billion, meets at least one of two criteria: the employer employs 5,000 people
(Sangoma, 2019).
Industries Sector
Primary Industry: agriculture, forestry, animal and fisheries are genetic industries which, in the
area of the National Economics, are sensitive to scientific and technical advancements in
renewable resources. All mining companies are instances of mining ores, quarries and mineral
fuel extraction. Primary industries dominate the undeveloped and developing economies
(Britannica, 2020).
Secondary industry: this business, commonly referred to as manufacturing, uses primary
industry raw resources and converts them into consumer products or processes that are already
supplied by secondary industry. Convert into products or build means of production to make
consumer and non-consumable goods. Energy companies also fall under the classification of
secondary industries (Britannica, 2020).
Tertiary industry: This industry, often known as the service industry, includes companies that
provide services, acquire intangible assets, or generate revenue without producing physical
goods. The private and governmental sectors are commonly integrated in free market and mixed
economies (Britannica, 2020).
Business scope
• International business: Activities that take place outside of a country's borders are referred to as
international business. Money, labor, technology, and intellectual property such as patents,
trademarks, know-how, and copyrights, as well as international trade in products and services,
are all covered.
• Local business: A local business sells its products and services to individuals who live in the
same city, town, or area. A local business benefits by knowing the interests, needs, and culture of
its community, as well as offering goods and services that its inhabitants will buy.
• National business: A national business is one that operates solely inside the borders of a
country. A national company, like a local company, is cognizant of the country's culture and
develops goods and services to satisfy the demands of its target market.
Purpose
• Profit: Profit is the financial benefit received when the revenue generated by a commercial
activity exceeds the costs, expenses, and taxes connected with operating the business. Any
profits earned will be returned to the business owners, who will have the option of keeping or
reinvesting the funds. To arrive at profit, entire income is deducted from total costs (Kenton,
2020).
• Nonprofit: A nonprofit organization is one in which no profit is made by the owners. All
monies earned or donated to a nonprofit organization are used to help the organization achieve
its goals and stay afloat. Nonprofits are typically tax-exempt charities or other types of public
service organizations, which means they are exempt from paying most taxes (Kenton, 2020).
Legal Status
Refers to a recognized individual's, legal entity's, organization's, or corporation's legal identity in
relation to themselves and other parties, allowing them to carry out their obligations and actions
with full legal liability (Eustat, 2019).
international business. Money, labor, technology, and intellectual property such as patents,
trademarks, know-how, and copyrights, as well as international trade in products and services,
are all covered.
• Local business: A local business sells its products and services to individuals who live in the
same city, town, or area. A local business benefits by knowing the interests, needs, and culture of
its community, as well as offering goods and services that its inhabitants will buy.
• National business: A national business is one that operates solely inside the borders of a
country. A national company, like a local company, is cognizant of the country's culture and
develops goods and services to satisfy the demands of its target market.
Purpose
• Profit: Profit is the financial benefit received when the revenue generated by a commercial
activity exceeds the costs, expenses, and taxes connected with operating the business. Any
profits earned will be returned to the business owners, who will have the option of keeping or
reinvesting the funds. To arrive at profit, entire income is deducted from total costs (Kenton,
2020).
• Nonprofit: A nonprofit organization is one in which no profit is made by the owners. All
monies earned or donated to a nonprofit organization are used to help the organization achieve
its goals and stay afloat. Nonprofits are typically tax-exempt charities or other types of public
service organizations, which means they are exempt from paying most taxes (Kenton, 2020).
Legal Status
Refers to a recognized individual's, legal entity's, organization's, or corporation's legal identity in
relation to themselves and other parties, allowing them to carry out their obligations and actions
with full legal liability (Eustat, 2019).
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Vietjet Air
1) History
VietJet Air is a low-cost carrier based at Noi Bai Airport in Hanoi, Vietnam. The carrier began
service on December 25, 2011, after many delays, with three A320 aircraft flying to Ho Chi
Minh City and Da Nang. When obtaining an investment from the Malaysian LCC, VietJet
planned to use the AirAsia name, but decided to go with the VietJet brand after AirAsia was
refused regulatory permissions. The airline provides services all throughout Asia. VietJet Air
became the first airline in Vietnam to undertake an initial public offering (IPO) on the Ho Chi
Minh City Stock Exchange on February 28, 2017. (HOSE: VJC). The company raised VND30
trillion (USD1.3 billion) in charter capital, with each share valued at VND90,000 (USD3.95) On
February 28, 2017, VietJet Air launched an initial public offering (IPO) on the Ho Chi Minh City
Stock Exchange, making it the first airline in Vietnam to do so (HOSE: VJC). The business
issued VND30 trillion (USD1.3 billion) in charter capital, valued at VND90,000 (USD3.95) per
share (VietJet Air, n.d.).
2) Today
Vietjet Air launched new international flights to China, Taiwan, South Korea, and Malaysia in
2016. Routes to Japan's Tokyo and Osaka have been established. Signed MOU (Memorandum of
Understanding) for long-term engine maintenance service with CFM International. In France, a
USD 7.3 billion agreement was signed with Safran - CFM, GECAS. In 2018, an agreement was
signed to create a nonstop service between Vietnam and Sydney, Australia. New connections
between Vietnam and Japan were established in 2019. A total of 100 million passengers have
been transported both domestically and internationally. The airline's flight network has been
expanded to 143 destinations, including 48 domestic and 95 international routes. Airbus has
secured a purchase deal for 20 A321XLR aircraft of the next generation. Joined the Japan
Business Federation - Keidanren as an official member (VietJet Air, n.d.).
1) History
VietJet Air is a low-cost carrier based at Noi Bai Airport in Hanoi, Vietnam. The carrier began
service on December 25, 2011, after many delays, with three A320 aircraft flying to Ho Chi
Minh City and Da Nang. When obtaining an investment from the Malaysian LCC, VietJet
planned to use the AirAsia name, but decided to go with the VietJet brand after AirAsia was
refused regulatory permissions. The airline provides services all throughout Asia. VietJet Air
became the first airline in Vietnam to undertake an initial public offering (IPO) on the Ho Chi
Minh City Stock Exchange on February 28, 2017. (HOSE: VJC). The company raised VND30
trillion (USD1.3 billion) in charter capital, with each share valued at VND90,000 (USD3.95) On
February 28, 2017, VietJet Air launched an initial public offering (IPO) on the Ho Chi Minh City
Stock Exchange, making it the first airline in Vietnam to do so (HOSE: VJC). The business
issued VND30 trillion (USD1.3 billion) in charter capital, valued at VND90,000 (USD3.95) per
share (VietJet Air, n.d.).
2) Today
Vietjet Air launched new international flights to China, Taiwan, South Korea, and Malaysia in
2016. Routes to Japan's Tokyo and Osaka have been established. Signed MOU (Memorandum of
Understanding) for long-term engine maintenance service with CFM International. In France, a
USD 7.3 billion agreement was signed with Safran - CFM, GECAS. In 2018, an agreement was
signed to create a nonstop service between Vietnam and Sydney, Australia. New connections
between Vietnam and Japan were established in 2019. A total of 100 million passengers have
been transported both domestically and internationally. The airline's flight network has been
expanded to 143 destinations, including 48 domestic and 95 international routes. Airbus has
secured a purchase deal for 20 A321XLR aircraft of the next generation. Joined the Japan
Business Federation - Keidanren as an official member (VietJet Air, n.d.).
Unit: Million Dong (Source: https://finance.vietstock.vn/VJC-ctcp-hang-khong-vietjet.htm)
3) Overview
Company Vietjet Air
Ownership (Private Sector or Public
Sector)
Private Sector
Key players ( stakeholders) Shareholders, Employees, Diretor
Profit or Not for Profit Profit
Size Large enterprise
Business Activity (s) Air transport for passengers and
freight.
Ancillary services.
Aviation training
3) Overview
Company Vietjet Air
Ownership (Private Sector or Public
Sector)
Private Sector
Key players ( stakeholders) Shareholders, Employees, Diretor
Profit or Not for Profit Profit
Size Large enterprise
Business Activity (s) Air transport for passengers and
freight.
Ancillary services.
Aviation training
Technical services
Commercial aircraft trading
Industry Aviation
Scope Worldwide
Country of Headquarters Vietnam
Legal Form
Joint stock companies are now one of the most common companies. The shareholdings of the
firm are split into smaller pieces and are known as share shares. The shareholder of a corporation
may be a person, company, or firm. At least three shareholders must, however, be present and
there are no limits on the amount of stocks. Shareholders are entitled to the company's benefits
but are responsible for corporate liabilities if the company loses money and can sell its shares
(BCcampus, 2019) Ms. Nguyen Thi Phuong Thao and her affiliates own around 52% of VietJet's
equity and became the major investor of the airline.
Structure of the organization
The organizational structure of an organization is a process for establishing its hierarchy. The
objective, role and reporting organization of each job in the firm are specified. This structure
defines how the Firm operates and helps the company to achieve its objectives so that future
growth is facilitated (Lucy, 2019). Below is an example of the Vietjet Air organizational
structure.
Commercial aircraft trading
Industry Aviation
Scope Worldwide
Country of Headquarters Vietnam
Legal Form
Joint stock companies are now one of the most common companies. The shareholdings of the
firm are split into smaller pieces and are known as share shares. The shareholder of a corporation
may be a person, company, or firm. At least three shareholders must, however, be present and
there are no limits on the amount of stocks. Shareholders are entitled to the company's benefits
but are responsible for corporate liabilities if the company loses money and can sell its shares
(BCcampus, 2019) Ms. Nguyen Thi Phuong Thao and her affiliates own around 52% of VietJet's
equity and became the major investor of the airline.
Structure of the organization
The organizational structure of an organization is a process for establishing its hierarchy. The
objective, role and reporting organization of each job in the firm are specified. This structure
defines how the Firm operates and helps the company to achieve its objectives so that future
growth is facilitated (Lucy, 2019). Below is an example of the Vietjet Air organizational
structure.
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In a functional structure the organizational structure of Vietjet may be viewed. The Executive
Board for the 2017-2022 term now comprises eight members, including:
Since December 2011, Mr. Luong The Phuc is a member of the Executive Board. Ms. Nguyen
Thi Thuy Binh is in charge of the business and service activities of the company. The Deputy
Director-General and Director of Security, Safety and Quality Assurance is Viet Thang. Mr. Do
Xuan Quang is Vietjet Air Cargo Joint Stock Business Deputy General Manager and CEO. He
has approximately 27 years' knowledge in aviation freight and business. Ho Ngoc Yen Phuong
has been nominated Deputy Chief Financial Officer of the Vietjet Aviation Company (VietJet
Air, n.d.).
Board of Management
Vietjet
aviation
Academy
Customer
service
Ground
operation
Finance
department
EngineeringCompany
office
Media
relations
Commercial
division
Flight
operation
division
Safety, security
and quality
assurance
SecuritySafety Quality &
assurance
Auditing and
Internal control
General meeting of shareholders
Supervisory Board
Committees
Board of Directors
Board for the 2017-2022 term now comprises eight members, including:
Since December 2011, Mr. Luong The Phuc is a member of the Executive Board. Ms. Nguyen
Thi Thuy Binh is in charge of the business and service activities of the company. The Deputy
Director-General and Director of Security, Safety and Quality Assurance is Viet Thang. Mr. Do
Xuan Quang is Vietjet Air Cargo Joint Stock Business Deputy General Manager and CEO. He
has approximately 27 years' knowledge in aviation freight and business. Ho Ngoc Yen Phuong
has been nominated Deputy Chief Financial Officer of the Vietjet Aviation Company (VietJet
Air, n.d.).
Board of Management
Vietjet
aviation
Academy
Customer
service
Ground
operation
Finance
department
EngineeringCompany
office
Media
relations
Commercial
division
Flight
operation
division
Safety, security
and quality
assurance
SecuritySafety Quality &
assurance
Auditing and
Internal control
General meeting of shareholders
Supervisory Board
Committees
Board of Directors
Stakeholder
A stakeholder must be an individual or an organization interested in and able to influence or be
affected by a firm. The main stakeholders of a normal firm are owners, workers, customers and
suppliers. However, the word has now been expanded to include society, governments and
business organizations as social responsibility gains momentum.
VietJet Air is owned by Sovico Holdings, HDBank, other institutional investors, and private
parties.
BOD's founder and CEO is Madame Nguyen Thi Phuong Thao. In 2007, she was named Vice
Chairwoman of the Board of Directors. During her time as president and CEO of HD Bank, she
helped it grow into one of Vietnam's major commercial banks.
One of the founders, Madam Nguyen Thanh Ha, was named Chairwoman of the Board of
Directors (BOD) in 2007. She is a specialist with considerable expertise in the Vietnamese
aviation sector. Madam Ha graduated from National Science University with a bachelor's degree
in physics (VietJet Air, n.d.).
These individuals have a direct impact on the company's vision and future direction.
Product and services Vietjet air supply
Private Jet
Not only in Vietnam, but also in neighboring countries, Vietjet is recognized for providing high-
quality services. Vietjet has been chosen and trusted to provide private jet services for a wedding
party of a well-known Indian billionaire couple in Phu Quoc, Vietnam.
Lounge
Skyboss customers are served by a network of contemporary and luxurious lounges operated by
Vietjet at airports. Passengers can relax, entertain, work, and meet business partners in a private
space with well-equipped facilities, including a private screen with flight information, a lavish
buffet, a bar with a variety of special wines and publications, free internet/ wifi access, and other
work and entertainment needs.
A stakeholder must be an individual or an organization interested in and able to influence or be
affected by a firm. The main stakeholders of a normal firm are owners, workers, customers and
suppliers. However, the word has now been expanded to include society, governments and
business organizations as social responsibility gains momentum.
VietJet Air is owned by Sovico Holdings, HDBank, other institutional investors, and private
parties.
BOD's founder and CEO is Madame Nguyen Thi Phuong Thao. In 2007, she was named Vice
Chairwoman of the Board of Directors. During her time as president and CEO of HD Bank, she
helped it grow into one of Vietnam's major commercial banks.
One of the founders, Madam Nguyen Thanh Ha, was named Chairwoman of the Board of
Directors (BOD) in 2007. She is a specialist with considerable expertise in the Vietnamese
aviation sector. Madam Ha graduated from National Science University with a bachelor's degree
in physics (VietJet Air, n.d.).
These individuals have a direct impact on the company's vision and future direction.
Product and services Vietjet air supply
Private Jet
Not only in Vietnam, but also in neighboring countries, Vietjet is recognized for providing high-
quality services. Vietjet has been chosen and trusted to provide private jet services for a wedding
party of a well-known Indian billionaire couple in Phu Quoc, Vietnam.
Lounge
Skyboss customers are served by a network of contemporary and luxurious lounges operated by
Vietjet at airports. Passengers can relax, entertain, work, and meet business partners in a private
space with well-equipped facilities, including a private screen with flight information, a lavish
buffet, a bar with a variety of special wines and publications, free internet/ wifi access, and other
work and entertainment needs.
Flight entertainment activities
Interact with passengers on board and organize entertainment events like as Carnival Dances,
Gangnam-style dances, and airplane weddings, among others, with the involvement of well-
known singers and artists. Vietjet also sends out presents to clients on important occasions such
as Tet Holiday Lucky Money, modest gifts of free tickets for Christmas, Women's Day,
Children's Day, and so on.
Meals served in the air
In-flight meals are produced by five-star restaurant chefs and comprise nine hot entrees, quick
food, and snacks, as well as more than 20 varieties of hot and cold drinks in European and Asian
styles. In addition, Vietjet offers vegan and dietetic meals to guests who request them.
Unlimited entertainment with high-tech equipment.
The aircrafts of Vietjet are equipped with cutting-edge technology to satisfy the needs of
passengers. Inflight passengers may watch the newest movies, play interactive games, and listen
to music.
Shopping for one-of-a-kind trinkets and chatting with One 2 Fly
Offer one-of-a-kind souvenirs and travel publications. One 2 Fly is a high-end travel magazine.
SKYBOSS – Leadership Style
Many unique services are available to VIP customers on Vietjet's high-class services, including:
Priority check-in
opulent lounges;
a first-come, first-served seat;
Ticket that can be changed;
Transportation from a private vehicle to an airplane;
In-flight food and beverages are complimentary;
30kg of checked luggage is included for free, as well as a set of golf clubs bag.
Distribution and marketing
Vietjet's main distribution platforms are its
Interact with passengers on board and organize entertainment events like as Carnival Dances,
Gangnam-style dances, and airplane weddings, among others, with the involvement of well-
known singers and artists. Vietjet also sends out presents to clients on important occasions such
as Tet Holiday Lucky Money, modest gifts of free tickets for Christmas, Women's Day,
Children's Day, and so on.
Meals served in the air
In-flight meals are produced by five-star restaurant chefs and comprise nine hot entrees, quick
food, and snacks, as well as more than 20 varieties of hot and cold drinks in European and Asian
styles. In addition, Vietjet offers vegan and dietetic meals to guests who request them.
Unlimited entertainment with high-tech equipment.
The aircrafts of Vietjet are equipped with cutting-edge technology to satisfy the needs of
passengers. Inflight passengers may watch the newest movies, play interactive games, and listen
to music.
Shopping for one-of-a-kind trinkets and chatting with One 2 Fly
Offer one-of-a-kind souvenirs and travel publications. One 2 Fly is a high-end travel magazine.
SKYBOSS – Leadership Style
Many unique services are available to VIP customers on Vietjet's high-class services, including:
Priority check-in
opulent lounges;
a first-come, first-served seat;
Ticket that can be changed;
Transportation from a private vehicle to an airplane;
In-flight food and beverages are complimentary;
30kg of checked luggage is included for free, as well as a set of golf clubs bag.
Distribution and marketing
Vietjet's main distribution platforms are its
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website and mobile applications.
Ticket salespeople
Ticket counters
Customer care helpdesk for Vietjet
Retail units and correspondent banks with a larger number of customers. There are more
than 3,000 transaction points (VietJet Air, n.d.).
Size and Scope
Size: The size of Vietjet Air is large enterprise with over 5001-10,000 employees. On December
24, 2011, Vietjet Air launched the country's first commercial flights from HCMC to Hanoi, the
capital. By the end of 2019, Vietjet will be operating 78 aircraft, the majority of which are new
generation aircraft. The fleet is now large and young, with an average age of only 3.2 years. Its
technical reliability has reached 99.64 percent, and it belongs to the group of firms’ row without
index safe mining lead Asia's top Pacific (VietJet Air, n.d.).
Scope: VietJetAir has received several awards both in Vietnam and throughout the world.
VietJetAir was shortlisted in the category of "Top 5 Best New Route Launch" at the "Budgies &
Travel Awards" in London, with SpiceJet (India), EasyJet (England), Southwest (USA), and
AirAsia X (Malaysia). The Asian Record Organization named VietJetAir "The Airline with
Cultural Creative and Entertainment In-flight Programs," and Business Initiative Directions
(B.I.D) in Switzerland gave it the "Golden Star Award for Quality." Furthermore, the airline was
named “the friendliest transportation and best promotion Airline in Vietnam” by Spend & Use
Advisory Magazine after receiving Merit of Distinction from the Ministry of Transport of
Vietnam for two years in a row, the Vietnam National Administration of Tourism, and the
Vietnam Tourism Association (LinkedIn, n.d.).
4) Strategic Statement
Vission: To become a global airline group with a large regional and global flight
network, offering not only airline services but also consumer services through
innovative e-commerce platforms; to become a trusted and highly respected brand in
the eyes of passengers globally.
Mission: To continuously expand our flight network on a national, regional, and
global scale; to bring innovation to airline services; to make air travel the most
Ticket salespeople
Ticket counters
Customer care helpdesk for Vietjet
Retail units and correspondent banks with a larger number of customers. There are more
than 3,000 transaction points (VietJet Air, n.d.).
Size and Scope
Size: The size of Vietjet Air is large enterprise with over 5001-10,000 employees. On December
24, 2011, Vietjet Air launched the country's first commercial flights from HCMC to Hanoi, the
capital. By the end of 2019, Vietjet will be operating 78 aircraft, the majority of which are new
generation aircraft. The fleet is now large and young, with an average age of only 3.2 years. Its
technical reliability has reached 99.64 percent, and it belongs to the group of firms’ row without
index safe mining lead Asia's top Pacific (VietJet Air, n.d.).
Scope: VietJetAir has received several awards both in Vietnam and throughout the world.
VietJetAir was shortlisted in the category of "Top 5 Best New Route Launch" at the "Budgies &
Travel Awards" in London, with SpiceJet (India), EasyJet (England), Southwest (USA), and
AirAsia X (Malaysia). The Asian Record Organization named VietJetAir "The Airline with
Cultural Creative and Entertainment In-flight Programs," and Business Initiative Directions
(B.I.D) in Switzerland gave it the "Golden Star Award for Quality." Furthermore, the airline was
named “the friendliest transportation and best promotion Airline in Vietnam” by Spend & Use
Advisory Magazine after receiving Merit of Distinction from the Ministry of Transport of
Vietnam for two years in a row, the Vietnam National Administration of Tourism, and the
Vietnam Tourism Association (LinkedIn, n.d.).
4) Strategic Statement
Vission: To become a global airline group with a large regional and global flight
network, offering not only airline services but also consumer services through
innovative e-commerce platforms; to become a trusted and highly respected brand in
the eyes of passengers globally.
Mission: To continuously expand our flight network on a national, regional, and
global scale; to bring innovation to airline services; to make air travel the most
popular mode of transportation for Vietnamese and people all over the world; and to
bring happiness and satisfaction to our customers by providing exceptional services
with a friendly smile.
Core values: Safe, fun, affordable, punctual
Goals: To grow and solidify the domestic and international flight network in order to
solidify the company's position as the leading domestic carrier and enhance the use of
efficient routes (VietJet Air, n.d.).
Analyse how the structure, size and scope of Vietjet Air links to the business objectives and
product and services offered by the organization.
Vietjet's business and development plan spans nearly the entire aviation value chain, with any
changes from upstream to downstream having a substantial influence on the company's
operations. As a result, the major objective and mission of Vietjet's growth plan is to connect
company operations with a sustainable value chain. To expand its business strategy, Vietjet is
concentrating on connecting international and domestic airline networks with a complete value
chain. All clients will be better served and their needs will be met. Vietjet likewise devotes all of
its resources to the missions and strategies that the government requires the next stage of
development
Support activities
Services for ground operations.
Services for technical assistance and maintenance.
Provisioning of fuel.
Services for supplying spare components (VietJet Air, n.d.).
Primary activities
Research and contribute to the updating of manufacturer's training materials, operation
handbooks, and aircraft maintenance manuals, among other things.
The Vietjet Aviation Academy aims to research and improve aeronautical engineering.
Choose providers who are committed to quality control and long-term development.
Other airlines are supplied with aircraft, equipment, replacement parts, and airline
services.
bring happiness and satisfaction to our customers by providing exceptional services
with a friendly smile.
Core values: Safe, fun, affordable, punctual
Goals: To grow and solidify the domestic and international flight network in order to
solidify the company's position as the leading domestic carrier and enhance the use of
efficient routes (VietJet Air, n.d.).
Analyse how the structure, size and scope of Vietjet Air links to the business objectives and
product and services offered by the organization.
Vietjet's business and development plan spans nearly the entire aviation value chain, with any
changes from upstream to downstream having a substantial influence on the company's
operations. As a result, the major objective and mission of Vietjet's growth plan is to connect
company operations with a sustainable value chain. To expand its business strategy, Vietjet is
concentrating on connecting international and domestic airline networks with a complete value
chain. All clients will be better served and their needs will be met. Vietjet likewise devotes all of
its resources to the missions and strategies that the government requires the next stage of
development
Support activities
Services for ground operations.
Services for technical assistance and maintenance.
Provisioning of fuel.
Services for supplying spare components (VietJet Air, n.d.).
Primary activities
Research and contribute to the updating of manufacturer's training materials, operation
handbooks, and aircraft maintenance manuals, among other things.
The Vietjet Aviation Academy aims to research and improve aeronautical engineering.
Choose providers who are committed to quality control and long-term development.
Other airlines are supplied with aircraft, equipment, replacement parts, and airline
services.
Flight fuel supplies
Transportation of passengers, freight, and other aviation services
Contracts with Japan Airlines and Qatar Airways, as well as joint venture initiatives
aimed at expanding the airline's flying network to nations outside the Asian area
Developing distribution channels through websites and the Global Distribution System is
a priority (GDS)
Infrastructure investment in major airports to enhance operational capability
Training and personnel for the aviation industry
Providing technological assistance
Trading and leasing of aircraft
Fuel supply
The evolution of e-commerce in the aviation industry (Vietjet Air, n.d.).
Vinatex Danang SJC
1) History
In 1992, Vinatex Da Nang was a Vinatex and Vitas member. In 1995, it amalgamated with
Textile and Garment. In DaNang in 2002, it merged with VN National Textile Garment
Corporation and Thanh Son Textile Garment. Until 2005, it was known as Vinatex Danang. On
July 1, 2008, the firm was renamed Vitatex DaNang Joint Stock Company. The headquarters
were located at 25 Tran Quy Cap, Thach Lang, Hai Chau, Da Nang, Vietnam.
2) Today
It now includes four factories with over 4000 people and 3500 machines, as well as two joint
venture businesses and several additional partners, including Motives Group, Lanier Clothes,
Perry Ellis International, and Vinatex. They are recognized for producing, selling, and exporting
items such as trousers, jackets, protective gear, and clothes to the United States, Germany,
Korea, Taiwan, and Japan. In 2019, net sales totaled 705.6 billion Vietnam dong.
Transportation of passengers, freight, and other aviation services
Contracts with Japan Airlines and Qatar Airways, as well as joint venture initiatives
aimed at expanding the airline's flying network to nations outside the Asian area
Developing distribution channels through websites and the Global Distribution System is
a priority (GDS)
Infrastructure investment in major airports to enhance operational capability
Training and personnel for the aviation industry
Providing technological assistance
Trading and leasing of aircraft
Fuel supply
The evolution of e-commerce in the aviation industry (Vietjet Air, n.d.).
Vinatex Danang SJC
1) History
In 1992, Vinatex Da Nang was a Vinatex and Vitas member. In 1995, it amalgamated with
Textile and Garment. In DaNang in 2002, it merged with VN National Textile Garment
Corporation and Thanh Son Textile Garment. Until 2005, it was known as Vinatex Danang. On
July 1, 2008, the firm was renamed Vitatex DaNang Joint Stock Company. The headquarters
were located at 25 Tran Quy Cap, Thach Lang, Hai Chau, Da Nang, Vietnam.
2) Today
It now includes four factories with over 4000 people and 3500 machines, as well as two joint
venture businesses and several additional partners, including Motives Group, Lanier Clothes,
Perry Ellis International, and Vinatex. They are recognized for producing, selling, and exporting
items such as trousers, jackets, protective gear, and clothes to the United States, Germany,
Korea, Taiwan, and Japan. In 2019, net sales totaled 705.6 billion Vietnam dong.
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Unit: Million Dong (Source:https://finance.vietstock.vn/VDN-ctcp-vinatex-danang.htm)
3) Overview
Company Vinatex Da Nang JSC.
Ownership (Private Sector or Public Sector) Public Sector
Legal Form Joint Stock Company
Key players ( Stakeholders ) Shareholders, Employees, Director
Profit or Not for Profit Profit
Size Large enterprise
Business Activity (s) Manufacture and exporter
3) Overview
Company Vinatex Da Nang JSC.
Ownership (Private Sector or Public Sector) Public Sector
Legal Form Joint Stock Company
Key players ( Stakeholders ) Shareholders, Employees, Director
Profit or Not for Profit Profit
Size Large enterprise
Business Activity (s) Manufacture and exporter
Industry Garment and textiles
Scope Regional
Country of Headquarters Vietnam
Structure of the organization
Keywords:
Accounting Department: This department is in charge of creating financial statements,
paying bills and taxes, billing customers, payroll, cost accounting, financial analysis, and
other tasks.
Human Resources Department: Manages human resources and ensures that the workforce
is balanced to minimize staff shortages.
Department of Garment Import and Export: Receives materials and distributes them.
The Department of Garment Quality Control: Evaluates and provides comments on
goods.
Scope Regional
Country of Headquarters Vietnam
Structure of the organization
Keywords:
Accounting Department: This department is in charge of creating financial statements,
paying bills and taxes, billing customers, payroll, cost accounting, financial analysis, and
other tasks.
Human Resources Department: Manages human resources and ensures that the workforce
is balanced to minimize staff shortages.
Department of Garment Import and Export: Receives materials and distributes them.
The Department of Garment Quality Control: Evaluates and provides comments on
goods.
Technical Department of Garment: create and enhance goods.
Garment Sales Departments: Promote the acquisition of a product or the engagement of a
service by a consumer.
In a functional structure the organizational structure of Vinatex may be viewed. The Shareholder
General Meeting now including:
The Annual General Assembly of Shareholders was conducted in 2021 by Vietnam's National
Textile and Garment Group (Vinatex) on Jun 29, 2021. Representatives from the Investment
Board, Investment Corporation and State Capital Enterprise, Mr Truong van Cam — Vice
President of Vitas, Mr Le Nho Thuong — President of DMVN Trade Union, Mr Tran Quang
Nghi — Vice Chairman of DMVN Trade Union and other board of directors attended the
meeting. Board members, Executive Board, Supervisory Board, Vinatex Functional Department
heads, 27 shareholders and shareholder’s/group representatives of the shareholders, amounting to
89.7% of their entire number, comprising more than 448,485,500 shares. The General Assembly
shall have the right to vote (Vinatex, 2021).
Stakeholders:
The chairman of the board of directors is Mr. Pham Phu Cuong. He is the company's most
powerful individual.
Mr. Ho Hai is the company's president and CEO. He is in charge of the company's operations.
These individuals have a direct impact on the company's vision and future direction.
Services and products
Vinatex Danang Joint Stock Corporation specializes in the manufacturing and distribution of
textile products in Vietnam. Jackets, trousers, vests, protective gear, and ensembles are all sold
by the company. It also exports to the United States, Russia, and Taiwan, as well as France and
other European Union nations.
Size and Scope
Size: Vinatex Danang is a large organization. The firm has expanded from 170 machines and
equipment to over 3,000 machines and equipment. Specialized machinery with cutting-edge
Garment Sales Departments: Promote the acquisition of a product or the engagement of a
service by a consumer.
In a functional structure the organizational structure of Vinatex may be viewed. The Shareholder
General Meeting now including:
The Annual General Assembly of Shareholders was conducted in 2021 by Vietnam's National
Textile and Garment Group (Vinatex) on Jun 29, 2021. Representatives from the Investment
Board, Investment Corporation and State Capital Enterprise, Mr Truong van Cam — Vice
President of Vitas, Mr Le Nho Thuong — President of DMVN Trade Union, Mr Tran Quang
Nghi — Vice Chairman of DMVN Trade Union and other board of directors attended the
meeting. Board members, Executive Board, Supervisory Board, Vinatex Functional Department
heads, 27 shareholders and shareholder’s/group representatives of the shareholders, amounting to
89.7% of their entire number, comprising more than 448,485,500 shares. The General Assembly
shall have the right to vote (Vinatex, 2021).
Stakeholders:
The chairman of the board of directors is Mr. Pham Phu Cuong. He is the company's most
powerful individual.
Mr. Ho Hai is the company's president and CEO. He is in charge of the company's operations.
These individuals have a direct impact on the company's vision and future direction.
Services and products
Vinatex Danang Joint Stock Corporation specializes in the manufacturing and distribution of
textile products in Vietnam. Jackets, trousers, vests, protective gear, and ensembles are all sold
by the company. It also exports to the United States, Russia, and Taiwan, as well as France and
other European Union nations.
Size and Scope
Size: Vinatex Danang is a large organization. The firm has expanded from 170 machines and
equipment to over 3,000 machines and equipment. Specialized machinery with cutting-edge
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technology, with a total investment capital of more than 30 billion dollars, ranging from 20 to
200 units. Almost 4,000 workers have been hired so far at four factories: No 1, Thanh Son, Dung
Quat, Phu My, and Nghia Hanh; one embroidery workshop; and one textile and apparel trade
center. The order deficit, on the other hand, is likely to continue longer due to the corona virus's
impact, culminating in a workforce decrease in 2020.
Scope: Vinatex's scope is restricted; it primarily engages in businesses such as garment
manufacturing and commerce for export and domestic consumption. Vinatex Danang has a
program of increasing production and commercial activities in the direction of market and
product diversification, consolidating existing clients in countries such as the United States,
Korea, Taiwan, Japan, and Europe, as well as exploring new markets.
4) Strategic Statement
To become Vietnam's
representative textile
brand.
Vision
Make fashion
accessible to
everybody. Mission
DaNang
accounts for
30% of the
market.
goal
Aim for
1000 billion
Vietnam
Dong in objecive
200 units. Almost 4,000 workers have been hired so far at four factories: No 1, Thanh Son, Dung
Quat, Phu My, and Nghia Hanh; one embroidery workshop; and one textile and apparel trade
center. The order deficit, on the other hand, is likely to continue longer due to the corona virus's
impact, culminating in a workforce decrease in 2020.
Scope: Vinatex's scope is restricted; it primarily engages in businesses such as garment
manufacturing and commerce for export and domestic consumption. Vinatex Danang has a
program of increasing production and commercial activities in the direction of market and
product diversification, consolidating existing clients in countries such as the United States,
Korea, Taiwan, Japan, and Europe, as well as exploring new markets.
4) Strategic Statement
To become Vietnam's
representative textile
brand.
Vision
Make fashion
accessible to
everybody. Mission
DaNang
accounts for
30% of the
market.
goal
Aim for
1000 billion
Vietnam
Dong in objecive
Examine how Vinatex Da Nang JSC's structure, size, and scope relate to the company's
business objectives and products and services
We already know that Vinatex Da Nang has just over 4000 workers, as indicated above and from
the supplied functional organization structure. The structure of Vinatex Da Nang is fairly
straightforward, with six departments, with the CEO as the lead. People believe that six
departments, each with its own set of responsibilities, will be unrelated to one another. The six
departments, on the other hand, are inextricably linked and interconnected. The Value Chain
below will examine how Vinatex Da Nang JCP's structure, size, and scope relate to the
company's business objectives and goods and services. In 1985, Michael Porter published a book
called "Competitive Advantage," which defined The Value Chain as the activities that a firm
does to add value to the goods and services it provides.
Primary Activities:
The value chain shown here shows how decisions made in one value activity can have an impact
on other value activities. For example, the Procurement Department of Vinatex Da Nang JSC
purchased 150.000 VND per kilogram of cloth, resulting in a price of 70 dollars for the trousers.
However, if the supplier's pricing is less than 150.000 per kilogram, the goods will be
discounted. When a product's price is lower yet the quality and service remain high, it will attract
more customers. These factors will aid the company's revenue growth and enable it to
accomplish its business objectives with ease.
Vinamilk
1) History
On the foundation of three previous dairy plants, Thong Nhat Dairy Factory, Truong Tho Dairy
Factory and Dielac Powdered Milk Factory, Vinamilk was formed on August 20, 1976. In 1995,
Vinamilk established Hanoi's first milk factory. After that, plants have been developed at Can
Tho, Binh Dinh and Nghe An. In 2006, Vinamilk created Tuyen Quang's first milk farm. 10 Tan
Trao, District 7, Ho Chi Minh City, Vietnam were located at headquarters (Vinamilk, n.d.)
2) Today
2021.
business objectives and products and services
We already know that Vinatex Da Nang has just over 4000 workers, as indicated above and from
the supplied functional organization structure. The structure of Vinatex Da Nang is fairly
straightforward, with six departments, with the CEO as the lead. People believe that six
departments, each with its own set of responsibilities, will be unrelated to one another. The six
departments, on the other hand, are inextricably linked and interconnected. The Value Chain
below will examine how Vinatex Da Nang JCP's structure, size, and scope relate to the
company's business objectives and goods and services. In 1985, Michael Porter published a book
called "Competitive Advantage," which defined The Value Chain as the activities that a firm
does to add value to the goods and services it provides.
Primary Activities:
The value chain shown here shows how decisions made in one value activity can have an impact
on other value activities. For example, the Procurement Department of Vinatex Da Nang JSC
purchased 150.000 VND per kilogram of cloth, resulting in a price of 70 dollars for the trousers.
However, if the supplier's pricing is less than 150.000 per kilogram, the goods will be
discounted. When a product's price is lower yet the quality and service remain high, it will attract
more customers. These factors will aid the company's revenue growth and enable it to
accomplish its business objectives with ease.
Vinamilk
1) History
On the foundation of three previous dairy plants, Thong Nhat Dairy Factory, Truong Tho Dairy
Factory and Dielac Powdered Milk Factory, Vinamilk was formed on August 20, 1976. In 1995,
Vinamilk established Hanoi's first milk factory. After that, plants have been developed at Can
Tho, Binh Dinh and Nghe An. In 2006, Vinamilk created Tuyen Quang's first milk farm. 10 Tan
Trao, District 7, Ho Chi Minh City, Vietnam were located at headquarters (Vinamilk, n.d.)
2) Today
2021.
The whole cow stock that gives milk to the company now is more than 120 thousand cows
generating around 750 tons of raw fresh milk per day, which can produce more than 3 million (3
million) glasses of milk a day. In 2018, Vietnam's Liquid Milk Sector (VNM) continues to be
leader in the Vietnam Dairy products joint stock market, accounting for around 55% of the
market, according to the Vietnam Report. Furthermore, Vinamilk controls more than 80% of the
yogurt industry, more than 80% of the condensed milk market, and more than 30% of the
powdered milk market. In the second quarter of 2020, net sales reached 15.5 trillion (Vinamilk,
n.d.).
Unit: Million Dong (Source:https://finance.vietstock.vn/VNM-ctcp-sua-viet-nam.htm)
3) Overview
Company Vinamilk
Legal Form Joint Stock Company
Ownership (Private Sector or Public Sector) Private Sector
generating around 750 tons of raw fresh milk per day, which can produce more than 3 million (3
million) glasses of milk a day. In 2018, Vietnam's Liquid Milk Sector (VNM) continues to be
leader in the Vietnam Dairy products joint stock market, accounting for around 55% of the
market, according to the Vietnam Report. Furthermore, Vinamilk controls more than 80% of the
yogurt industry, more than 80% of the condensed milk market, and more than 30% of the
powdered milk market. In the second quarter of 2020, net sales reached 15.5 trillion (Vinamilk,
n.d.).
Unit: Million Dong (Source:https://finance.vietstock.vn/VNM-ctcp-sua-viet-nam.htm)
3) Overview
Company Vinamilk
Legal Form Joint Stock Company
Ownership (Private Sector or Public Sector) Private Sector
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Profit or Not for Profit Profit
Size Large enterprise
Business Activity (s) Manufacture and exporter
Industry Dairy products, Juice, Milk
Scope Worldwide
Country of Headquarters Vietnam
Stakeholder:
The chief marketing officer is Mr. Phan Minh Tien. He will be responsible for doing a market
study to determine the present state of the market.
The main human resource officer is Ms. Bui Thi Huong. She will be in charge of managing
human resources and developing employee-friendly incentive schemes.
These individuals have a direct impact on the company's vision and future direction
Size Large enterprise
Business Activity (s) Manufacture and exporter
Industry Dairy products, Juice, Milk
Scope Worldwide
Country of Headquarters Vietnam
Stakeholder:
The chief marketing officer is Mr. Phan Minh Tien. He will be responsible for doing a market
study to determine the present state of the market.
The main human resource officer is Ms. Bui Thi Huong. She will be in charge of managing
human resources and developing employee-friendly incentive schemes.
These individuals have a direct impact on the company's vision and future direction
Structure of the organization
BOARD OF MANAGEMENT
GENERAL MEETING OF SHAREHOLDERS
CEO
Strategic
Planning
Department
Information
Technology
Department
International
Business
Executive
Department
Inland
Business
Operations
Department
Marketing
Department
Directing
Production
Department
Material
Development
Department
Supply
Chain
Department
Human
Resources
Department
Financial
Operations
Department
BOARD OF MANAGEMENT
GENERAL MEETING OF SHAREHOLDERS
CEO
Strategic
Planning
Department
Information
Technology
Department
International
Business
Executive
Department
Inland
Business
Operations
Department
Marketing
Department
Directing
Production
Department
Material
Development
Department
Supply
Chain
Department
Human
Resources
Department
Financial
Operations
Department
Keywords:
Human Resources Department: manages human resources and ensures that the
workforce is balanced to minimize staff shortages.
Development strategy from the Strategic Planning Department.
Information Technology Department: oversees all IT-related operations.
Department of Inland Business Operations: create and strengthen the domestic business
strategy.
Executive Department of International Business: creates international business strategy.
Marketing Department: promote items to the general public.
Department of Research and Development: development strategic statement
Managing the Production Department: lead and manage the manufacturing process.
Material Development Department: high-quality materials research.
Order fulfillment from point of origin to point of consumption is handled by the Supply
Chain Department.
The Financial Operations Department is in charge of preparing financial statements.
In a functional structure the organizational structure of Vinamilk may be viewed. The Board of
Directors of Vinamilk comprises the following members for the period 2017-2021: Mr. Le Thi
Bang Tam — CEO; Mrs Mai Kieu Lien — Board of Directors member, General Manager; Mr
Alain Xavier Cany — Board member; Ms Dang Dhi Thu Ha — Boards member; Mr Do Le
Hung — Board of Directors member; Mr Le Thanh Liem — Board members, Chair of the Chief
Financial Officer; Ms. Lee Meng Tat — Member of the Board of Directors, Mr. Dang Thi Thu
Ha — Members of the Board (Ha Noi Moi, 2021).
Product and service
Research and
Development
Department
Human Resources Department: manages human resources and ensures that the
workforce is balanced to minimize staff shortages.
Development strategy from the Strategic Planning Department.
Information Technology Department: oversees all IT-related operations.
Department of Inland Business Operations: create and strengthen the domestic business
strategy.
Executive Department of International Business: creates international business strategy.
Marketing Department: promote items to the general public.
Department of Research and Development: development strategic statement
Managing the Production Department: lead and manage the manufacturing process.
Material Development Department: high-quality materials research.
Order fulfillment from point of origin to point of consumption is handled by the Supply
Chain Department.
The Financial Operations Department is in charge of preparing financial statements.
In a functional structure the organizational structure of Vinamilk may be viewed. The Board of
Directors of Vinamilk comprises the following members for the period 2017-2021: Mr. Le Thi
Bang Tam — CEO; Mrs Mai Kieu Lien — Board of Directors member, General Manager; Mr
Alain Xavier Cany — Board member; Ms Dang Dhi Thu Ha — Boards member; Mr Do Le
Hung — Board of Directors member; Mr Le Thanh Liem — Board members, Chair of the Chief
Financial Officer; Ms. Lee Meng Tat — Member of the Board of Directors, Mr. Dang Thi Thu
Ha — Members of the Board (Ha Noi Moi, 2021).
Product and service
Research and
Development
Department
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Canned milk, powdered milk, nutritious powder, cakes, fresh milk, soymilk, soft
beverages, fruit juices, and other dairy products are manufactured and traded.
Food technology, replacement parts, equipment, materials, chemicals, and raw materials
are all items that are traded.
Housekeeping, real estate brokerage, warehouse, and yard rental are all examples of
home-based businesses. Loading and unloading items by automobile is a business.
Commercial real estate, restaurants, hotels, real estate services, office rental, and civil
works infrastructure building in residential neighborhoods.
Dairy cows are raised, mixed animals are cultivated and bred, and live animals are
bought and sold.
Manufacturing and selling alcohol, beer, drinks, processed foods, drinking tea, roasted –
ground – filter – soluble coffee.
Manufacturing and trading in packaging, packaging printing.
Manufacturing and selling plastic products.
General clinic
Size and scope
Size: Vinamilk is a huge company. ‘The firm has invested in developing and operating 13 dairy
facilities around Vietnam,' he said, summarizing the size of Vinamilk joint stock company. Not
only that, but Vinamilk also invested in the construction of an Angkor dairy plant in Cambodia
(which it owns 100 percent), controlled 22.8 percent of Miraka Dairy Factory in New Zealand,
and owned 100 percent of the home shares. Vinamilk's business efforts in Europe are facilitated
through Driftwood Machine (USA) and its subsidiary in Poland. Vinamilk now operates a chain
of ten large-scale farms, all of which use race cows imported from Australia, the United States,
and New Zealand. The Vinamilk farm system in Vietnam is pleased to be the first in Southeast
Asia to comply with worldwide G.A.P. (Global Good Agricultural Practices) standards. The Da
Lat organic dairy farm, which recently started in March 2017, is Vietnam's first organic dairy
farm to meet the European Organic Standard, which is certified by the Control Union
(Netherlands). A 1,787-strong sales staff helps distributors better service retail outlets and
consumers while also promoting Vinamilk's goods across the country. Sales additionally serves
and supports distribution efforts while establishing new partnerships with distributors and
retailers (Vinamilk, n.d.).
beverages, fruit juices, and other dairy products are manufactured and traded.
Food technology, replacement parts, equipment, materials, chemicals, and raw materials
are all items that are traded.
Housekeeping, real estate brokerage, warehouse, and yard rental are all examples of
home-based businesses. Loading and unloading items by automobile is a business.
Commercial real estate, restaurants, hotels, real estate services, office rental, and civil
works infrastructure building in residential neighborhoods.
Dairy cows are raised, mixed animals are cultivated and bred, and live animals are
bought and sold.
Manufacturing and selling alcohol, beer, drinks, processed foods, drinking tea, roasted –
ground – filter – soluble coffee.
Manufacturing and trading in packaging, packaging printing.
Manufacturing and selling plastic products.
General clinic
Size and scope
Size: Vinamilk is a huge company. ‘The firm has invested in developing and operating 13 dairy
facilities around Vietnam,' he said, summarizing the size of Vinamilk joint stock company. Not
only that, but Vinamilk also invested in the construction of an Angkor dairy plant in Cambodia
(which it owns 100 percent), controlled 22.8 percent of Miraka Dairy Factory in New Zealand,
and owned 100 percent of the home shares. Vinamilk's business efforts in Europe are facilitated
through Driftwood Machine (USA) and its subsidiary in Poland. Vinamilk now operates a chain
of ten large-scale farms, all of which use race cows imported from Australia, the United States,
and New Zealand. The Vinamilk farm system in Vietnam is pleased to be the first in Southeast
Asia to comply with worldwide G.A.P. (Global Good Agricultural Practices) standards. The Da
Lat organic dairy farm, which recently started in March 2017, is Vietnam's first organic dairy
farm to meet the European Organic Standard, which is certified by the Control Union
(Netherlands). A 1,787-strong sales staff helps distributors better service retail outlets and
consumers while also promoting Vinamilk's goods across the country. Sales additionally serves
and supports distribution efforts while establishing new partnerships with distributors and
retailers (Vinamilk, n.d.).
Scope: Vinamilk has a broad range of businesses, including milk and dairy product
manufacturing and trade, as well as associated machinery and equipment in Vietnam. Vinamilk's
products are presently available in over 40 countries across the world, including Cambodia,
Thailand, Korea, Japan, China, Turkey, Russia, Canada, the United States, and Australia.
Vinamilk's export revenue has risen from over 30 million dollars in 1998 to around 260 million
dollars in 2016. Vinamilk has a large number of clients of all genders and ages (Vinamilk, n.d.).
4) Strategic Statement
manufacturing and trade, as well as associated machinery and equipment in Vietnam. Vinamilk's
products are presently available in over 40 countries across the world, including Cambodia,
Thailand, Korea, Japan, China, Turkey, Russia, Canada, the United States, and Australia.
Vinamilk's export revenue has risen from over 30 million dollars in 1998 to around 260 million
dollars in 2016. Vinamilk has a large number of clients of all genders and ages (Vinamilk, n.d.).
4) Strategic Statement
Examine how Vinamilk JSC's structure, size, and scope relate to the company's business
objectives and products and services.
objectives and products and services.
Paraphrase This Document
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We know Vinamilk has more than 10000 workers based on the facts given in the introduction
and the above functional structure. There are 11 departments in the firm. In Vinamilk JSC, the
Value Chain below shows divisions cooperating to improve product performance and
profitability.
Support Activities (margin)
Infrastructure: Research rooms, yoga, and a swimming pool are among the contemporary
and professional amenities available.
HRM: Everyone is pleased, understands, and follows the company's rules.
Technology development: Robotics and Laser-Guided Vehicles are two examples of
cutting-edge technology.
Procurement: Cows are imported from the United States, Australia, and New Zealand.
Inbound Logistic: Every day, the cows are given particular attention.
Operation: The mission is to obtain 100 percent organic milk from cows.
Outbound Logistics: Distribution across the country and beyond the world
Marketing and Sales: Advertise on TV, YouTube and in newspapers.
Customer service: The customer service is outstanding.
Primary Activities
The value chain shown here shows how decisions made in one value activity can have an impact
on other value activities. They know how to do research using SWOT analysis or PESTLE
coupled with 7PS, especially in the marketing and human resource departments (Marketing mix).
With significant accomplishments and the creation of "Vinamilk," a highly important brand
name. The tagline "Vietnamese people should emphasize utilizing Vietnamese goods" is
combined with Vina, which stands for Vietnam. Milk sales have skyrocketed as a result of this
trend, allowing the organization to meet its objectives rapidly.
The different of 3 company
Comparison
and the above functional structure. There are 11 departments in the firm. In Vinamilk JSC, the
Value Chain below shows divisions cooperating to improve product performance and
profitability.
Support Activities (margin)
Infrastructure: Research rooms, yoga, and a swimming pool are among the contemporary
and professional amenities available.
HRM: Everyone is pleased, understands, and follows the company's rules.
Technology development: Robotics and Laser-Guided Vehicles are two examples of
cutting-edge technology.
Procurement: Cows are imported from the United States, Australia, and New Zealand.
Inbound Logistic: Every day, the cows are given particular attention.
Operation: The mission is to obtain 100 percent organic milk from cows.
Outbound Logistics: Distribution across the country and beyond the world
Marketing and Sales: Advertise on TV, YouTube and in newspapers.
Customer service: The customer service is outstanding.
Primary Activities
The value chain shown here shows how decisions made in one value activity can have an impact
on other value activities. They know how to do research using SWOT analysis or PESTLE
coupled with 7PS, especially in the marketing and human resource departments (Marketing mix).
With significant accomplishments and the creation of "Vinamilk," a highly important brand
name. The tagline "Vietnamese people should emphasize utilizing Vietnamese goods" is
combined with Vina, which stands for Vietnam. Milk sales have skyrocketed as a result of this
trend, allowing the organization to meet its objectives rapidly.
The different of 3 company
Comparison
Aspects Vinatex Da Nang Vinamilk Vietjet Air
Legal Form Joint Stock Company
Size Large enterprise
Organizational Scope Worldwide
Product Trousers, jackets,
protection wear.
Milk, yogurt, sugar,
ice-cream
Aviation
Price Affordable Reasonable Cheap
Service Customer Care Customer Care Customer Care
Legal form
Because well-known joint-stock firms offer significant benefits, a huge number of businesses
have formed their own joint-stock corporations for long-term growth. To begin with, a Joint
Stock Company has a better possibility of raising large amounts of money than other forms of
businesses. If the firm requires funds, it can sell its stock to the general public. Furthermore, the
amount of shares a shareholder owns limits their responsibility. If the firm goes bankrupt, they
won't lose their home or car. They can easily sell and transfer shares instead.
Size and Scope
All three firms listed above are classed as big enterprises since they employ a significant number
of people and have many locations around the country (more than 250 employees). More than
4000, 5700, and 10,000 people work for Vinatex Da Nang, Vietjet Air, and Vinamilk,
respectively.
Furthermore, all three firms have a broad organizational reach. Customers of various ages,
genders, and hobbies frequent them. Furthermore, they have several headquarters in a variety of
nations, as well as a sizable business. To explain this, Vinamilk will be used as an example.
Vinamilk employs over 10,000 people and supplies and distributes to 30 countries, with 18
million items consumed daily by people of all ages. Vinamilk's products have been utilized by
100% of Vietnamese people, according to data.
Regional
Legal Form Joint Stock Company
Size Large enterprise
Organizational Scope Worldwide
Product Trousers, jackets,
protection wear.
Milk, yogurt, sugar,
ice-cream
Aviation
Price Affordable Reasonable Cheap
Service Customer Care Customer Care Customer Care
Legal form
Because well-known joint-stock firms offer significant benefits, a huge number of businesses
have formed their own joint-stock corporations for long-term growth. To begin with, a Joint
Stock Company has a better possibility of raising large amounts of money than other forms of
businesses. If the firm requires funds, it can sell its stock to the general public. Furthermore, the
amount of shares a shareholder owns limits their responsibility. If the firm goes bankrupt, they
won't lose their home or car. They can easily sell and transfer shares instead.
Size and Scope
All three firms listed above are classed as big enterprises since they employ a significant number
of people and have many locations around the country (more than 250 employees). More than
4000, 5700, and 10,000 people work for Vinatex Da Nang, Vietjet Air, and Vinamilk,
respectively.
Furthermore, all three firms have a broad organizational reach. Customers of various ages,
genders, and hobbies frequent them. Furthermore, they have several headquarters in a variety of
nations, as well as a sizable business. To explain this, Vinamilk will be used as an example.
Vinamilk employs over 10,000 people and supplies and distributes to 30 countries, with 18
million items consumed daily by people of all ages. Vinamilk's products have been utilized by
100% of Vietnamese people, according to data.
Regional
Product, Service and Price
Because the service and pricing are varied, each firm has its own product. As far as Vinatex Da
Nang has been demonstrated, the firm specializes in selling trousers for 70 USD, but Vinamilk's
Pasteurized Milk (220ml) costs just 6,000 VND, but Vinatex DaNang guarantees that if there is
an error within 15 days, they would swap and refund.
Goals and Objectives
To maximum productivity, they must be integrated in a SMART.
Specific: Plans must be as clear and understandable.
SMART stands for:
Measurable: Keep an eye on every phase of the Strategic Statement.
Achievable: Actions that will help you reach your objective.
Realistic: Concentrate on the ultimate product.
Time-bound: Decide on the time frame.
Desire
Although the products, pricing, and services offered by the three businesses listed above varied
significantly, as do their structures and departments. They all have the same goal in mind: to
increase the company's profitability. This is the fundamental goal that every company aspires to
attain.
The functional diagram connecting Vinatex Da Nang JSC, Vietjet Air, and Vinamilk JSC shows
this. Then we can observe how the three organizations' division structures varied significantly.
Vinatex Da Nang has 6 departments, Vinamilk has 11 departments, and Vietjet Air has more
than 11 departments. Depending on the company's business, different departments do different
duties. Unfortunately, Vinatex Da Nang committed a major blunder by excluding a marketing
department, which resulted in several flaws.
Conclusion
Because the service and pricing are varied, each firm has its own product. As far as Vinatex Da
Nang has been demonstrated, the firm specializes in selling trousers for 70 USD, but Vinamilk's
Pasteurized Milk (220ml) costs just 6,000 VND, but Vinatex DaNang guarantees that if there is
an error within 15 days, they would swap and refund.
Goals and Objectives
To maximum productivity, they must be integrated in a SMART.
Specific: Plans must be as clear and understandable.
SMART stands for:
Measurable: Keep an eye on every phase of the Strategic Statement.
Achievable: Actions that will help you reach your objective.
Realistic: Concentrate on the ultimate product.
Time-bound: Decide on the time frame.
Desire
Although the products, pricing, and services offered by the three businesses listed above varied
significantly, as do their structures and departments. They all have the same goal in mind: to
increase the company's profitability. This is the fundamental goal that every company aspires to
attain.
The functional diagram connecting Vinatex Da Nang JSC, Vietjet Air, and Vinamilk JSC shows
this. Then we can observe how the three organizations' division structures varied significantly.
Vinatex Da Nang has 6 departments, Vinamilk has 11 departments, and Vietjet Air has more
than 11 departments. Depending on the company's business, different departments do different
duties. Unfortunately, Vinatex Da Nang committed a major blunder by excluding a marketing
department, which resulted in several flaws.
Conclusion
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The above document precisely outlined the structure, function, size and scope of each
organization, showing how each firm operates and develops. This report helps us to understand
them better and to apply them at work. All three companies retain a healthy company climate to
enhance customer satisfaction.
References
BusinessJargons, 2021. Partnership. BusinessJargons.Available at:
https://businessjargons.com/partnership.html
Carter, C., 2019. Characteristics of a Sole Trader. CHRON, 8 March.Available at:
https://smallbusiness.chron.com/characteristics-sole-trader-12081.html
organization, showing how each firm operates and develops. This report helps us to understand
them better and to apply them at work. All three companies retain a healthy company climate to
enhance customer satisfaction.
References
BusinessJargons, 2021. Partnership. BusinessJargons.Available at:
https://businessjargons.com/partnership.html
Carter, C., 2019. Characteristics of a Sole Trader. CHRON, 8 March.Available at:
https://smallbusiness.chron.com/characteristics-sole-trader-12081.html
Eustat, 2019. Legal status. Eustat.Available at:
https://en.eustat.eus/documentos/elem_1831/definicion.html
Ha Noi Moi, 2021. Đại hội cổ đông Vinamilk 2021: Tín hiệu xuất khẩu tích cực. Ha Noi Moi, 6
May.Available at: http://hanoimoi.com.vn/tin-tuc/Doanh-nghiep/998409/dai-hoi-co-dong-
vinamilk-2021-tin-hieu-xuat-khau-tich-cuc%E2%80%8B
HARGRAVE, M., 2021. Public Limited Company (PLC). Investopedia, 2 July.Available at:
https://www.investopedia.com/terms/p/plc.asp
Kenton, 2020. Not for Profit. Available at: https://www.investopedia.com/terms/n/not-for-
profit.asp.
Kenton, 2020. Profit Definition. Available at: https://www.investopedia.com/terms/p/profit.asp
LinkedIn, n.d. Viejet Air Company. LinkedIn.Available at:
https://vn.linkedin.com/company/vietjetair
Murray, 2020. What Is a Microbusiness? Available at:
https://www.thebalancesmb.com/differences-between-micro-business-and-small- business-
4159188
Neha, 2021. Definition and Characteristics of Private Limited Company. Available at:
https://www.lawcolumn.in/definition-and-characteristics-of-private-limited- company/
Privacysense, 2016. Voluntary Sector. Privacysense.net.Available at:
https://www.privacysense.net/terms/voluntary-sector/
Team, T. I., 2020. Private Sector. Investopedia, 25 December.Available at:
VietJet Air, n.d. Annual Report 2019. Vietjetair.Available at:
https://ir.vietjetair.com/File_Upload/financial-information/annual-reports-root/annual-reports/
AR_VIETJET_FINAL%20seal%202606%20ENG.pdf
Vinamilk, n.d. Vinamilk. Vinamilk.Available at: https://www.vinamilk.com.vn/en/about-us/.
Vinatex, 2021. Đại hội đồng cổ đông thường niên Vinatex năm 2021. Vinatex, 29 June.Available
at: https://vinatex.com.vn/dai-hoi-dong-co-dong-thuong-nien-vinatex-nam-2021/
Wegrich, K., 2014. Public sector. Britannica, 24 March.Available at:
https://www.britannica.com/topic/public-sector
https://en.eustat.eus/documentos/elem_1831/definicion.html
Ha Noi Moi, 2021. Đại hội cổ đông Vinamilk 2021: Tín hiệu xuất khẩu tích cực. Ha Noi Moi, 6
May.Available at: http://hanoimoi.com.vn/tin-tuc/Doanh-nghiep/998409/dai-hoi-co-dong-
vinamilk-2021-tin-hieu-xuat-khau-tich-cuc%E2%80%8B
HARGRAVE, M., 2021. Public Limited Company (PLC). Investopedia, 2 July.Available at:
https://www.investopedia.com/terms/p/plc.asp
Kenton, 2020. Not for Profit. Available at: https://www.investopedia.com/terms/n/not-for-
profit.asp.
Kenton, 2020. Profit Definition. Available at: https://www.investopedia.com/terms/p/profit.asp
LinkedIn, n.d. Viejet Air Company. LinkedIn.Available at:
https://vn.linkedin.com/company/vietjetair
Murray, 2020. What Is a Microbusiness? Available at:
https://www.thebalancesmb.com/differences-between-micro-business-and-small- business-
4159188
Neha, 2021. Definition and Characteristics of Private Limited Company. Available at:
https://www.lawcolumn.in/definition-and-characteristics-of-private-limited- company/
Privacysense, 2016. Voluntary Sector. Privacysense.net.Available at:
https://www.privacysense.net/terms/voluntary-sector/
Team, T. I., 2020. Private Sector. Investopedia, 25 December.Available at:
VietJet Air, n.d. Annual Report 2019. Vietjetair.Available at:
https://ir.vietjetair.com/File_Upload/financial-information/annual-reports-root/annual-reports/
AR_VIETJET_FINAL%20seal%202606%20ENG.pdf
Vinamilk, n.d. Vinamilk. Vinamilk.Available at: https://www.vinamilk.com.vn/en/about-us/.
Vinatex, 2021. Đại hội đồng cổ đông thường niên Vinatex năm 2021. Vinatex, 29 June.Available
at: https://vinatex.com.vn/dai-hoi-dong-co-dong-thuong-nien-vinatex-nam-2021/
Wegrich, K., 2014. Public sector. Britannica, 24 March.Available at:
https://www.britannica.com/topic/public-sector
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