Analysis of Business Negotiations: Apple, Samsung, P&G, Walmart

This report provides a comparative analysis of business negotiations, focusing on two case studies: the disputes between Apple and Samsung, and the negotiations between P&G and Walmart. The Apple and Samsung case explores their patent disputes, accusations of imitation, and the evolution of their negotiation strategies, including mediation and legal battles. The P&G and Walmart case examines their pricing disagreements and the strategies they employed to improve their relationship, such as brand value strategies and regular meetings. The analysis highlights the contrasting approaches of the companies, with P&G and Walmart demonstrating more effective strategies for achieving mutually beneficial outcomes. The report recommends that conflicting companies adopt common negotiation grounds, share ideas, and adhere to legal policies to facilitate effective business practices and achieve common advantages. The report concludes by emphasizing the importance of negotiation, conflict resolution, and strategic partnerships in the business world.