Business Strategy Comparison: iPhone and Android, Module 1, 2024

This report provides a comparative analysis of the business strategies employed by Apple's iPhone and Android devices. It examines key differences in business models, highlighting Apple's focus on premium users and tightly controlled ecosystems versus Android's broader market approach and fragmentation. The analysis covers hardware, software, and security aspects, emphasizing Apple's emphasis on quality, user experience, and integrated device features. The report also delves into the security features, emphasizing the more secure nature of the Apple products due to the control of the ecosystem. The report concludes by emphasizing the differing priorities of the two companies, with Apple prioritizing quality and user experience, and Android focusing on market share through a wider range of products.

Business Management and strategic management

The comparison of the business strategies of the iPhone and the Android gives useful insights
about the strategic business management in the present times. The aim of the following work
is to shed light on the above differences.
(Source: Nuckles, 2017)
From the point of view of the business models, the companies of both the software are
constantly engaged in the modification and the convergence of the business models and
accordingly the products to maintain their global reach and the consumer needs. The key
difference between both from the point of view of the business is that while Apple has
engaged in the targeting of the premium users only, the Android products come in the various
range from premium usage to economic usage models and are aimed at covering the needs of
the middle class users globally. It is important to note that the Android phones come in
various shapes and sizes and wide range of features in different sets. In comparison to this,
the business strategy of the Apple is limited to a few models which are similar in the build,
looks and the features.
The yet other business strategy is regarding the control of the security and safety of the
phones. The Apple is in the control of the entire ecosystem which is comprised of the
software, firmware, to hardware. Thus, the company engages in the close screening of the

applications that would be connected with the phone. In addition, the Apple phones have a
stronger legacy support in which the security updates continue to be available in the phones
even after the release of the phones (Ivankov, 2018). In contrast to this, there is an extreme
fragmentation in the applications where various manufacturers of the applications are keen on
loading their apps on the android devices. Each of the devices have their own version of the
Android and this leads to the lack of the security and safety of data. Thus, the Apple business
strategies of involvement and security is better than that of the Android.
In terms of the software features and the application, the key distinguishing feature of the
Apple phones are their ability to integrate with the other devices. The Apple has a continuity
feature by the virtue of which the phone data related to the emails, documents and files are
easily shared between the phone and the Mac computer or the iPhone tablet. Thus, there is an
ease of use in the Apple interface as compared to the Android phones.
It can be finally concluded that there are stark differences in the business strategies in light of
the hardware, software and security and the same makes the premium brand Apple a primary
choice in spite of its high prices over the Android phones. Thus, while Apple is more
focussed on quality and user experience, the Android is more focussed on the quantity and
better market share capture.

References
Nuckles, B. (2017) iOS vs. Android: Which is Better for Business? [online] Available from:
https://www.businessnewsdaily.com/9906-ios-vs-android-business.html [Accessed on: 20
January 2020].
Ivankov, A. (2018) Android versus iOS: A brief comparison [online] Available from:
https://www.versiondaily.com/android-versus-ios-brief-comparison/ [Accessed on: 20
January 2020].