Hotel Marketing Report: Marriott International vs Hyatt Hotels

This report provides a comparative analysis of the marketing strategies employed by Marriott International and Hyatt Hotels. It begins with an introduction to the importance of marketing in the hospitality industry and highlights the changing business environment. The main body of the report delves into the marketing practices of both hotels, examining their approaches to customer engagement, market positioning, and the marketing mix. It explores the products and services offered, pricing strategies, promotional activities, and the use of marketing strategies like paid advertising and relationship marketing. The report also discusses their responses to the COVID-19 pandemic. The conclusion emphasizes the significance of marketing in attracting customers and driving organizational productivity and profitability.

INTERNATIONAL
HOTEL MNG

Table of Contents
Table of Contents.............................................................................................................................3
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
CONCLUSION................................................................................................................................4

INTRODUCTION
Marketing is the important aspects for any organization which is used by business concern
for promoting and developing the organizational performance. Without marketing it will be
difficult for organization to operate its business continuously as it affects the business
performance (Krizanova, and et.al., 2019). The environment is changing day by day where it is
important to provide different kind of products and services which can help to manage the each
function and activities effectively. To understanding about marketing and its importance Marriot
and Hayatt hotel has been selected that are dealing in accommodation and hospitality industry
where it provides different types of food and staying services to their customers. This report will
help to develop the understanding about why marketing is important, comparison between hotels,
and products and services which are providing by organization.
MAIN BODY
Marketing is the important function for any organization as it undertaken by organization to
promote the selling and buying process of products and services. This is done by affiliates on
behalf of company which can help to developing the business activities. This is important for all
organization to understand the requirement of their customers and provide the products and
services accordingly which can help to develop the organizational performance. If all functions
are properly organised and managed then it will be a good opportunity to grow their business and
attain the higher productivity (Kita and Kollá, 2019). Merriott International Inc. is the
American multinational hospitality company that operates its business by providing different
types of food and services to their customers and increase the organizational productivity. The
management of selected hotel understand the requirement of their customers and provide them
different kind of services which can help to attain the higher performance. The management of
organization bring the uses of different marketing strategies and planning which can be used to
promote their products and services. The other organization is Hayatt Hotel that is also
American multinational hospitality company operating its business in global market by
understanding the needs of their customers that can help to develop the business activities and
performance. The management of organization playing an important role as conduct the market
analysis and know current trend which can help to provides the higher productivity by increasing
number of customers.
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The marketing choice is selected by the management for the purpose of developing and
promoting the organizational activities. The marketing is used to influence and attracts the large
number of customers which can help to attaining the higher performance. Mariott International,
is the largest hotel chain in the world where number of rooms are available and used by people to
stay and get hotel services. This hotel was formed in 1993, having 30 brands with 762 properties.
This hotel contains 1,423, 044 rooms in 131 countries. This organization is adopting the Paid
advertising approach by using the internet that can help to reach the targeted customers and
increase the organizational performance. In paid advertising client is getting money on per click
which create the brand image and arranging function accurately. The management of such
organization have good skills and knowledge about marketing which used to develop the
organizational performance and activities (Brennan, Canning and McDowell, 2020). Hyatt hotel
corporation founded in September 27, 1957. This hotel began to expand internationally. The
number of employees in selected organization are more than 100000 employees worldwide,
serving 900 properties across 20 brands in 60 countries. Different accommodation services are
providing by managing which can help to develop the organizational productivity and
profitability. Hayatt Hotel is using the Relationship marketing approach that is basically
focused on customer building used to enhance existing relationship with customers for
improving customer loyalty. By building good relationship with customers sales and profitability
of the chosen organization has been increased (Zayer and et.al., 2020).
Current marketing position
Marketing position is the leading situation which used to bring the higher activities and
influencing customers for the purpose of running their business. Market positioning refers the
ability used to influence consumer perception and increasing the competition. Merriot hotel is
leading the perfect competition position in the market where it offers different range of products
and services as per their needs which can help to attracts the number of customers and increase
the organizational sales. Hayatt Hotel is also having leading position in the market where it
understand the current trend and bringing the new services by using new technology and
innovation in their company. This also helps to develop the business productivity and
profitability in changing environment (Al-Gasawneh and Al-Adamat, 2020).
Comparison
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By using the marketing mix products and services of Marriot Hotel diversified their
resort and hotels. Hotel services include conference rooms equipped with the latest technology,
banquet bar, courier services, baby-care facilities, fax options, medical facilities, 24*7 internet,
wake-up alarm, money exchange, secretary-on-demand, satellite TV and credit card facility. In
place element, hotel has global presence that spread to 110 countries. The headquarter Bethesda,
and Maryland. This also sales their products and services in India, China, Pakistan, Dubai,
Argentina, Thailand, Venezuela, Indonesia, Malaysia, Peru, Canada, Spain, Turkey, Sri Lanka,
Bangladesh, Portugal, Mexico, Switzerland and the United Kingdom. The pricing strategy is
premium pricing strategy that is adopted by Merriot hotel which targets high profile of customers
and maintaining higher performance. The promotion strategies are vacations , bonus, gifts,
bonus, and upgrading of rooms which influences the customers to get products (Brown, Foroudi
and Hafeez, 2019).
Hayatt hotel is the larger hotel chain in global market where it offers the range of
products and hospitality services. This is one of the leading hotel chain that offers luxurious
services and authentic hospitality. The products are better quality of food, Wi-Fi connection,
suitable transport, accommodation, and staying services which can help to develop the
organizational performance. The hotel have an international presence as it spread in various
countries. In pricing, competitive pricing strategy is being used by management where it sales its
services at reasonable cost which influences the number of services and attain the higher
performance. The promotional strategy is used by organization is internet marketing, social
media, print media, and internet marketing which can help to reach the large number of
customers and attain the higher productivity. The management of such organization plays an
important role who launched the new services and used the marketing function for the purpose of
promoting its products and services in the changing environment and attain the higher
profitability (Jacobson, Gruzd and Hernández-García, 2020).
Marketing strategy is the planning and promotional strategy which used by business concern
for the purpose of reaching prospective consumers and turns them in to customers. This
organization contain organization value preposition by offering the range of products and
services which can help to attaining the higher performance. Marriot is the karger size
organization or hotel that used the paid advertising, direct selling, social media, internet
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marketing, pay per click and others which can help to develop the organizational productivity
and brand image in the competitive environment (Hultman, Ulusoy and Oghazi, 2019).
Marriott is focused on marketing and uses the green marketing tips which can help to
increase the sustainability and profitability. In this, management conduct the marketing analysis
and environment analysis which can help to understand how it can make effectively. It create a
green environment round the hotel that make feel happy and delight their customers regularly.
This also helps to increase the business performance by influencing number of customers. This
organization also participates in CSR activities by investing money in fixed percentage. This also
focuses on minimum wastages and others which make sure their customers that organization is
thinking and doing welfare of community which can help to develop the business activities.
Hayatt is using the sustainability activity by growing pants in the garden, creating awareness
between people and managing the all function by reducing wastages which can help to develop
the organizational performance and productivity in the changing environment (Alqahtani and
Uslay, 2020).
As Pandemic is facing by the whole world where businesses being affected negatively. In
this situation, Marriott and Hayatt Hotel is using the different marketing strategy like insta gram,
facebook, twitter, print media and others. the management make sure their customers that
organization is following the all covid protocols and placed the sanitized station at public place
of hotel which can help to keep healthy and safety to their customers. This also improve the
organizational performance by influencing number of customers and attaining higher
productivity.
CONCLUSION
From the report it can be concluded that Marketing and marketing research can be review
and approved by the individual. Marketing is the activity, set of institutions and continuous
process of creating and offering the range of products and services. This is important for all
individual to understand the role of marketing and being used in their company that help to
attracts large number of customers. This can help to increase the organization productivity and
profitability.
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REFERENCE
Books and journal
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