This presentation provides a comparative analysis of international markets for Eastern Silk Industries, focusing on the California, USA market. It begins with an introduction outlining the aim, methods, and limitations of the research, which relies on secondary data such as journal articles and case studies. The presentation then delves into the company background, including its history, products, customers, core competencies, and brand awareness. It identifies direct and indirect competitors, suppliers, and service agents. Demographic and economic details of the target market are examined, including political systems, population, education, GDP, and exchange rates, alongside legal and political parameters. The presentation also considers cultural factors, technological advancements, and potential opportunities and threats. References to relevant sources are included, providing a comprehensive overview of the market analysis.
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