Social Media Analysis: Facebook, Twitter, and LinkedIn

This essay provides a comparative analysis of three prominent social media platforms: Facebook, Twitter, and LinkedIn. It begins with a research overview, outlining the thesis statement focused on optimizing current marketing campaigns through these platforms and the methodology of using secondary sources. The essay delves into the distinct characteristics of each platform, highlighting their user bases, functionalities, and suitability for different purposes. It contrasts Facebook's broad appeal and focus on personal connections with Twitter's real-time updates and microblogging format, and LinkedIn's professional networking orientation. The essay examines the strengths of each platform, such as Facebook's brand awareness capabilities, Twitter's ability for immediate information sharing, and LinkedIn's role in business networking and recruitment. A comparison table summarizes the key differences between the three platforms, and the essay concludes by emphasizing that while Facebook and Twitter emphasize the social aspects of networking, LinkedIn is more business-oriented, catering to a more mature demographic. The essay also touches on the significance of social media in marketing and the importance of optimizing posts to capture user attention.

Running head: COMPARE AND CONTRAST THREE TYPES OF SOCIAL MEDIA
Compare and contrast three types of social media
Name of the Student:
Name of the University:

1COMPARE TWO AND THREE TYPES OF SOCIAL MEDIA
Research Notes
Research Topic: Types of social media
Thesis statement: The thesis statement of this paper is to compare and contrast the social media
channels such as Facebook, Twitter and Linkedin for optimization of current marketing
campaigns.
Methodology: There is critical review of the secondary sources related to academic and internet
sources.
Support:
People are uses of social media for connecting with people by means of online basis. This in this
research paper, there is compare and contrast of three types of social media which are used by
public to interact and connect with each others. The social networks help people as well as
organizations to connect online for sharing information along with ideas. In this paper, three
types of social media are evaluated such as Facebook, Twitter as well as Linkedin. The social
media channels tend to attract wider range of users. The users are communicated and shared
various content types which are reflected based on the interests and made themes on the social
networks. “The social contract represented commitment on the scientists to devote energies as
well as talents to the problems in proportion of exchange of funding” (Pulido et al). In the
business organization, social media is used to help business in branding their products in target
market, social awareness and customer service. The benefits of social media channels are interact
online; share the data and ideas to make sure of mutually productive relations with each others.

2COMPARE TWO AND THREE TYPES OF SOCIAL MEDIA
When looking from outside of the three social media, it seems that Facebook and Twitter are
alike. With these social media, the user can post what is in the mind with the pictures and words
and supported somebody else’s situation. In reality, Facebook, Twitter and Linkedin are
dissimilar social mediums. All the three mediums are used to interact among people in whom it
is created to exchange of information as well as ideas into the virtual communities plus networks.
Communication and marketing has managed main social media channels such as Facebook,
Twitter and Linkedin. “Authenticity is the key of the social media platforms as these platforms
can contain personal information of the audiences” (Foreman). It enables to respond and listen to
the others and shares feelings with others.
Twitter is faster as compared to Facebook as it updates in each few seconds. By using this social
media site, the timeline will automatically update when the user posts and tweets something new.
In order to refresh the tweet, Twitter can provide a prospect to restore one of the followers tweets
a new tweet. New tweets are arrived in 30 seconds at the same time as Facebook can operate at
low rapidity, therefore people can create new post in few minutes. “The users attributed negative
outcomes to the social displacement effect like time used on the online social relationships
displaced the offline relationships” (Brandzaeg 2012). Twitter is perfect as the user can express
their feelings in few seconds by using pictures and words. The users are being registered to send
the tweets but anyone can able to read them. The strength of Twitter lies in posting of real
information; such that the business can deal with in-the-moment-updates should incorporate the
social media in the marketing efforts. It is found that 7% of the Americans are used Twitter as it
follows brands of the companies and checks Twitter feed throughout the day. “The researcher
also created new methods for evaluating the evidences of the social impacts shared into the
social media” (Pulido et al.). Hashtags (#) are the key tool on Twitter where the tags allow the

3COMPARE TWO AND THREE TYPES OF SOCIAL MEDIA
user to reach wider range of audiences and followers by involving into existing conversations.
People should search for hashtags to see what is out there with the Twitter users.
Facebook is considered as number one social media site, while approximately 42% of the
customers are using various social media sites such as Twitter and Linkedin. Facebook is the site
where the users can create a profile of their own by creating a Facebook account; and uploading
a picture to keep in touch with the friends and families. It looks to generate brand awareness.
Other difference is that Facebook can seem to be made for the older individuals while Twitter
can make more for youth people. “The research is focused on sources which are used by
receivers of messages. At the starting, the academics are taken as the electronic sources such as
website of the firm newsletters plus emails” (Fraidaki et al. 179). The teenagers are using mobile
phones for the social networks for expressing themselves faster and continue with the outside
activities. Facebook is not slow but it is not faster as compared to Twitter. Facebook is not just
faster for the society in age and current days.
Linkedin is the business oriented social networking sites which is used to assemble connections
as well as specialized relationships with other business professionals. Due to professional nature
of the website, this social media is popular among the college graduates as well as employed
people. It is not a site so that the users can check on a daily base. “The social media concept is
impacted as broader concepts which are included social improvements with positive steps
towards the social goals” (Manning 1159). Weekly check-in of the profile is enough to make
sure that the profile of user is secured. The main difference between Facebook, Twitter and
Linkedin is that Linkedin is considered for the specialized networks in addition to provides
profile and options to the network in the commerce sense while Facebook and Twitter is
designed to connect with the family plus friends. Twitter is used for the job seekers as well as

4COMPARE TWO AND THREE TYPES OF SOCIAL MEDIA
recruitment. Using this social site, the users can search for the company as well as gain access to
the information for applying in particular company. The users can create the accounts for free,
but the users can have option to take paid membership, which is not available in case of
Facebook. By paying for the account, the user can get access to extra features which are not
available for free account.
Following comparison table shows differences between three selected social media sites used in
the market such as:
Comparison
factors
Facebook Twitter Linkedin
Type of site It is an online social
networking service.
It is an online social
networking service which
facilitates the users sending
read text letters of 140
characters.
It is a business
oriented social
network site
Registration Required Required Required
Website
address
www.facebook.com https://www.twitter.com www.linkedin.in
Features Friends, apps, photos,
status, messaging, live
chat
Tweet, direct messaging,
links, photos and videos
Adding of business
connections with the
contact list, adding of
resumes and searching
of the jobs, searching
the profile of

5COMPARE TWO AND THREE TYPES OF SOCIAL MEDIA
company and statistics
Current status Active Active Active
Private
messages
Yes Yes Yes, but simply to the
business connections
Upload photos Yes Yes No
Instant
messaging
Yes No No
Add friends Yes No Yes, but only to the
business connections
Users express
approval of
the content
Like and share Reply Comments
Type Public Public Private
“The social media platforms are used to build relationships with followers, families, friends and
business professionals” (Kakkar). The social media platforms use to reach the target market. In
order to interact with the outside world and communicate with other in case of sharing of
information, the social media platforms are used by public and private organizations.
It is summarized that Facebook and Twitter are focused on the social aspects of the networking
while Linkedin is based on business aspects. The users of Linkedin are older as compared to
Facebook and Twitter. Linkedin is provided the users with information about particular company
while other two social media sites cannot. Facebook is considered as traditional social
networking site where the users can upload the pictures and add friends while Twitter is famous

6COMPARE TWO AND THREE TYPES OF SOCIAL MEDIA
for micro blogging features which permits the users to post the messages from the browser using
mobile phone. Among three social media sites, Facebook is mostly used by the public mainly in
young people as compared to others. Each marketers as well as users of social media can
compete to catch with eye of users. There is optimization of post in the social media platform,
and then effective social media platform can promote in the market so that it helps to gain
productivity in the business operations.

7COMPARE TWO AND THREE TYPES OF SOCIAL MEDIA
Work Cited
Academic Sources
Brandtzæg, Petter Bae. "Social networking sites: Their users and social implications—A
longitudinal study." Journal of Computer-Mediated Communication 17.4 (2012): 467-488.
Fraidaki, Katerina, Katerina Pramatari, and George Doukidis. "Living in the era of social media:
how the different types of social media may affect information acquisition
process." International Conference on Social Computing and Social Media. Springer, Cham,
2014.
Manning, Jimmie. Definition and Classes of Social Media. 2014, pp.1158-62.
Pulido, Cristina M., et al. "Social impact in social media: A new method to evaluate the social
impact of research." PloS one13.8 (2018): e0203117.
Non-academic sources
Foreman, Curtis. “10 Types of Social Media and How Each Can Benefit Your Business.”
Hootsuite Social Media Management, 20 June 2017, https://blog.hootsuite.com/types-of-social-
media/
Kakkar, Garima. “What are the Different Types of social media?” Digital Vidya, 12 Sept, 2018,
http://www.digitalvidya.com/blog/types-of-social-media/

8COMPARE TWO AND THREE TYPES OF SOCIAL MEDIA
Outline of Essay
Twitter and Facebook are two of the most popular social media sites on the internet. It
allows the users to connect with each other and updated on what is being performed with the
friend’s lives. Facebook is the most powerful social media tool which ranks higher as it is
powerful digital marketing channels from each aspect available. It has key significant features as
compared to other two. It is the biggest social media network on internet as in terms of total
number of social media users and recognition of name. Facebook is a tool which is used in
marketing of the products so that the company can attract more public towards their business.
Twitter is a faster pace and easier way to connect with the audiences. Many people are tweeting
on daily basis to share information as well as photos in effort for driving people back to the site
and landing pages. It is the best platform for sharing of thoughts as well as generating traffic to
the website.