Traditional Marketing vs CRM: Which Approach is Better for Growth?

This essay provides a comparative analysis of traditional marketing and the Customer Relationship Management (CRM) approach, particularly in the context of modern business strategies. Traditional marketing, characterized by offline promotional methods such as print, broadcast, and direct mail, is contrasted with CRM, which leverages technology and data to enhance customer service and sales. The discussion highlights CRM's capabilities in providing insights and intelligence through data analysis, automating marketing operations for efficient task management, offering integrated solutions by connecting CRM software with third-party applications, and enabling advanced, intuitive analysis for targeted promotions. Using Tesco as an example, the essay illustrates how CRM can improve overall business performance by understanding customer needs and optimizing marketing activities, ultimately arguing for the strategic advantages of CRM in contemporary marketing environments. Desklib provides a platform for students to explore similar solved assignments and study resources.

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Contents
Traditional marketing..................................................................................................................3
CRM Approach............................................................................................................................3
REFERENCES................................................................................................................................5
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Traditional marketing
Traditional marketing is basically referred to the form of promotion that reaches an
audience offline. On the basis of Tesco case study, it can uses marketing channels such as print,
broadcast, telemarketing, direct mails. In this way, it is directly engaged with audience and
Broaden their reach. In past decade, traditional marketing is one of the best option in context of
promotion which involves different medium (Othman and et.al., 2020). But still the most
widespread and convenient most of advertising budget which is allocated for this traditional
approach. There are large number of organisations use traditional marketing approach.
CRM Approach
CRM approach- it refers as customer relationship management strategy which help the
business to increase sales rate and improve customer service through combination of multiple
processes, actions and technology. Typically, CRM involves marketing as promote the various
kind of facilities and service in marketplace (Dadash, 2020). For Example- Tesco is a leading
enterprise which is mainly used CRM approach for purpose of marketing. Because of advanced
feature of CRM approach that help to improve overall performance of organisation in
marketplace.
Insights & intelligence – CRM approach is one of the best intelligence & insight feature
that is always keep in mind, especially to understand principles, truths, fact, and meaning and
acquire more knowledge. That’s why, Tesco has used CRM approach to increase the overall
business performance while achieving desirable goal or objective. In context of marketing, CRM
can perform as an intelligence way to compare data or information while promoting the item or
service according to the demand of client. Insight is a sight or view of interior of anything, a
deep inspection, view and frequently used effectively and efficiently.
Automated Marketing operations- this can possible by CRM platform or tool because it
help to manage and control the marketing operations. In order to assign appropriate tasks in
between team members and ensure the process of marketing activities are running smoothly.
Without any distraction, it will become handle challenges to scale demand, interest of client
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manually. CRM is helping to perform automated marketing operations to find best result or
outcome.
Offer integrated solution – CRM is basically integrated with seamless connectivity
between CRM software and third party applications. It means that perform automated actions
while improving the marketing activities. At some point, the integration solution is expanded the
functionality of software, eliminating a specific need to back and give best option for their
potential client (Gelashvili, 2021). Customer relationship management offers an integration
solution while gathering customer information from application which is made available on
different platform.
Advanced and Intuitive analysis – before performing the promotional activities, it is very
important for organisation to select or choose CRM approach. In this way, it can easily advance
and intuitive analysis at the time of promotions. This is one of the advance feature which is
mainly used by enterprise at the time of CRM approach. This is not only providing a right
direction to focus on the particular data but it can be modified, organised accordingly.
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REFERENCES
Book and Journals
Dadash, X.S., 2020. DIGITAL MARKETING AS A NEW METHOD OF MODERN
MARKETING. Economic and Social Development: Book of Proceedings, 4, pp.167-170.
Gelashvili, V., 2021. Digital Marketing vs. Traditional Marketing: Literature Review and
Practical Lessons. Advanced Digital Marketing Strategies in a Data-Driven Era, pp.34-
50.
Othman, B.A. and et.al.,2020. The effects on customer satisfaction and customer loyalty by
integrating marketing communication and after sale service into the traditional marketing
mix model of Umrah travel services in Malaysia. Journal of islamic marketing.
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