Comparative Analysis: Marketing Methods of Hotel Brands

This report provides a comparative analysis of the marketing methods employed by two multinational hotel brands: Marriott Hotel and Premier Inn. It examines their marketing choices, strategies, sustainability initiatives, post-COVID-19 marketing messages, and target markets. Marriott focuses on luxury and technological integration, leveraging social media and digital platforms to attract customers, while Premier Inn emphasizes value, comfort, and extensive advertising across various channels. Both hotels prioritize sustainability through green initiatives and digital marketing strategies post-COVID-19 to maintain customer engagement and loyalty. The report concludes that both brands use diverse marketing approaches to cater to their target markets and maintain a competitive edge in the hospitality industry, with a strong emphasis on digital presence and sustainable practices. Desklib offers a variety of resources, including similar solved assignments and past papers, to support students in their studies.

A Comparison of the
Marketing Methods of
Two Multinational
Hotel Brands

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Marketing choice....................................................................................................................3
Marketing strategies...............................................................................................................3
Sustainability..........................................................................................................................4
After covid 19 marketing message.........................................................................................5
Target market.........................................................................................................................5
CONCLUSION..........................................................................................................................6
REFERENCES...........................................................................................................................7
Books and Journals:...............................................................................................................7

INTRODUCTION
Marketing is necessary to encourage the customer to know their brand and product.
To increase their sales companies use various methods to encourage the attention of the
customer (Tong, Luo and Xu, 2020). Marketing strategies it is the tool which uses the
organisation to attract customer. In this report we discuss two multinational brands and also
we discussed the marketing strategies. The researcher takes the Marriot hotel and Premier
inn. Marriott hotel is a luxury brand the consumer adopts their hotel for their luxury entire.
Marriot hotel is established in a developed nation. Premier inn is UK largest hotel; the brand
of the premier hotel is too much it gives so much variety to customer. In this report, we
discussed the marketing strategies of this hotel. The research takes this hotel because they
maintain their posting in the covid 19 and after it. They make unique strategies for their
reputation and position.
MAIN BODY
Marketing choice
The Marriott hotel gives various marketing choices. The Marriot hotel is established
in a developed nation so they give the choice of luxury and new technology. Hotel Marriott is
influence the customer by using new technology the customer only checks the website and
confirmation also comes on from the customer (Slootweg and Rowson, 2018). This new
technology is helping the customer to come to this hotel. Customer comes to this hotel to
their comfort zone. Marriot hotel is the brand-customer come with their name. They use
social media and digital technology to influence the customer. The Marriott hotel gives the
luxury service to customers so the customer's first choice becomes the Marriott hotel.
The premier inn hotel is also a luxury brand in the hotel they use the very latest
technology for their customer so customer comes to this hotel they focus on the 7 ps and use
the promotion in a different line (Al-Surmi, Cao and Duan, 2020). Component promotion
mix gives the measured change in the marketing choice. They give the luxury to the customer
the hotel never down their product because of the promise which was given to their customer.
The hotel never down their prestige. This commitment gives the measured change in their
choice. They use tv, social media, platform, new paper, and Radio.

Marketing strategies
Marriott Hotel uses different marketing strategies for attracting people. In now this
day every hotel uses social media to attract millennial customers (Picazo and Moreno-Gil,
2018). The company write the content which attracts the customer and also show an attractive
hotel picture which encourages customer. Marriott hotel shows its luxury picture on the social
medial platform. The Marriott hotel use also different method to attract customer they give
discount on vacations so customer goes to stay in the hotel (De Pelsmacker, Van Tilburg and
Holthof, 2018). The Marriot hotel's official website gives the best rate guarantee to attract
customer preference. They also use the positive feedback given by customers in front of the
other customer. Sometimes a trip is cancelled that time Marriott hotel does not charge any
other extra charges from the customer that avail customer loyalty. When customers think
about they go this hotel they also give the special offer which helps the customer to reduce
their cost.
Premier inn is another big hotel. Then premier inn hotel spent lots of amount on
advertising, Radio, print, digital or also social media. Also, they sue the social media
platform according to a source the Face book page of the premier inn thousand people follow.
This is also a unique type of advertising strategy the customer writes their feedback on the
Face book page which creates publicly without biasness (Parola and et.al., 2018). These
create loyalty from the customer. Now the customer calls on phone in the hotel to book their
room and also they use the online platform to book the hotel. The environment of the hotel is
very creative so the hotel attracts the customer. The premier inn gives the offer when vacation
this is the marketing technique which attracts the customer. The hotel also gives comfort
ability to customers which create the mouth to mouth publicity for customers.
Sustainability
The hotel uses various methods to encourage sustainable development. The Marriot
Hotel uses a green team. The hotel focus on the green team they also encourage every
employee to follow the green work in each department and the hotel gives some gift card, and
other rewards to encourage an employee to do work (Daniel, 2018). The Marriott hotel cut
down the plastic bottle they introduce the reusable branded bottle which reduce the plastic
bottle and also create a water body filling station. They give the sign of the reuse of towel.
Marriott hotel uses the recycling option which reduces waste and encourages sustainability.
Now in these days Marriot hotels only focus on the cutting down on the fusil fuel. The

company hire an employee with electric documentation not to use paper which reduces the
cutting of the tree.
Also, Marriott hotel hires that staffs who understands the priority of sustainable
development. The hotel is focused on efficiency and encourages eco-friendly service. Premier
Inn hotel also focuses on sustainable issues. The uses an electric vehicle which reduces
carbon emissions. The hotel increases the use of sustainability in the guest room. The hotel
uses this key card when guests go with a room that time light and Ac accommodate off. The
hotel also uses the Smart shower to limit the length of the shower to a present time when the
time is over it will automatically off (Matosas-López, 2021). Thermostats with sensors to
adjust temperature use the technology for reducing the waste of paper. The hotel compost
and reuse the food in the kitchen the hotel encourage sustainable item. Hotels use a smart
irrigation system which can reduce the waste of water. Hotel increases the worm composting
bin which reduces the trash that affects the landfill. Increase the automated water and energy
conservation and influence by greenery to customers.
After covid 19 marketing message
After the covid 19 Hotel use digital marketing to influence the customer. When covid
19 come every people use mobile and the internet whole world stays online. The hotel makes
videos of the hotel and viral on the internet. They upload the video on social media. They
also write the quotes from the video on Instagram. The company use effective content on the
official website (Yousaf and Xiucheng, 2018). They also take the customer interview
regarding their service and upload them on the social media platform which creates huge
publicly on the internet. Now every people take a view on the internet and also sees the rating
of the hotel then apply any hotel. This is a change in digital marketing. Now marking is only
increased by the social digital platform. The hotel also improves the online revise streagy76
they encourage the customer should write every statement on the social page which increase
the publicity of the hotel. Evaluate and encourage the digital marketing this marketing creates
in form and increase so much publicity among the customer. When the hotel changes its
description and its service or price they update on Google and also its website. This helps the
customer to know the change. The hotel updates its website from time to time. They make the
outreach strategy for the development of the hotel. Hotels also make the group which online
focus marketing strategy (Toffoletti and Thorpe, 2018). This group focus only on the online
marketing strategy or mouth to mouth marketing strategy. The hotel updates their video on

social media which helps the people to know the change in the decoration and they suggest
the hotel change if they want in the parties theme.
Target market
Hotel Marriot is a luxury brand so they influence those customers who find the quiet
and opulent atmosphere in their accommodation. The hotel Marriott hotel uses different
targeting strategies to influence the customer. Marriott target business traveller they also
provide the area where a business meeting is held peacefully. Hotel Marriott cares about
customer budgets they give them some kind of offer to those consumers who come here for
different purposes (Yang, 2018). Marriot provides complete facilities to the customer which
also encourages the customer to come again and again. The hotel also influences their
customer by providing an eco-friendly attitude. The Marriott is focused on the save green by
going green. Marriott also segments their data according to demographic reasons they focus
on the value data, behavioural data, need data, and psychology data (Polanco-Diges and
Debasa, 2020). This segment helps Marriott to understand the demand of the customer.
The premier inn hotel target customer according to seven p’s. The hotel focuses on
the product which influences the customer. The hotel room colour and equipment are well
furnished. The hotel offers a great night's sleep. The hotel also focuses on the budget them
higher with the competitor because the hotel gives the best product to customers. The premier
inn hotel; use various method of advertising TV, email, social media, platform to enhance the
target market. One of the real strengths of multi-channel marketing efforts (Kaur, Arora and
Bali, 2020). The booking is only on the app. The hotel is also focused on the people's needs,
and preferences. The hotel shows the experience of the customer on the website which
increases the customer strength.
CONCLUSION
As per the above discussion, the Marriott hotel and the premier inn hotel are the
luxury brand hotels focused on the customer. Both hotels use different marketing strategies to
influence the target market. The hotel is also focused on promotion. They used digital
marketing and social media platforms after covid 19. The hotel also increases the
sustainability of their hotel which attracts customer attention. In this report, the researcher
discussed the marketing strength to influence the customer.

REFERENCES
Books and Journals:
Al-Surmi, A., Cao, G. and Duan, Y., 2020. The impact of aligning business, IT, and
marketing strategies on firm performance. Industrial marketing management, 84,
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Daniel, C.O., 2018. Effects of marketing strategies on organizational
performance. International journal of business marketing and management, 3(9),
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De Pelsmacker, P., Van Tilburg, S. and Holthof, C., 2018. Digital marketing strategies,
online reviews and hotel performance. International Journal of Hospitality
Management, 72, pp.47-55.
Kaur, J., Arora, V. and Bali, S., 2020. Influence of technological advances and change in
marketing strategies using analytics in retail industry. International journal of
system assurance engineering and management, 11(5), pp.953-961.
Matosas-López, L., 2021. The Management of Digital Marketing Strategies in Social
Network Services: A Comparison between American and European
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Parola, F., and et.al., 2018. Marketing strategies of Port Authorities: A multi-dimensional
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Slootweg, E. and Rowson, B., 2018. My generation: A review of marketing strategies on
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Toffoletti, K. and Thorpe, H., 2018. Female athletes' self-representation on social media: A
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Tong, S., Luo, X. and Xu, B., 2020. Personalized mobile marketing strategies. Journal of the
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Yousaf, S. and Xiucheng, F., 2018. Halal culinary and tourism marketing strategies on
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