Research Outline: Competency Management and Employee Performance

This research outline systematically investigates the impact of competency management on employee performance, specifically within the context of Accenture, a leading IT company. The study explores the critical role of competency management in attracting, developing, and retaining skilled employees. It addresses the increasing market demand for talented individuals and the challenges organizations face in optimizing employee output. The research rationale highlights the importance of competency management in enhancing employee performance, fostering a competitive environment, and contributing to overall organizational growth. The outline includes an introduction, research rationale, and references, providing a comprehensive framework for analyzing the strategies and measures that organizations employ to manage and develop their workforce in the IT sector. The study aims to shed light on the factors that contribute to Accenture's competitive edge and stability, offering valuable insights for both management and human resource professionals.

RESEARCH OUTLINE
Systematically study the impact of competency management on
employee performance

TITLE
Systematically study the impact of competency management on employee performance.
INTRODUCTION
Employees are the assets of the company who contributes in organizational growth and
development within the economy. Managing and retaining employees is one of the leading
challenge for the business unit (Lewis and Heckman, 2006). Organizations are employing more
and more talent management practices in order to attract the competent and capable employee
and retaining them by employing practices and measures for employees development and
satisfaction as well (Tymon, Stumpf and Doh, 2010). This result in greater employee output and
less investment for constantly on-boarding and assimilating new employees into the
organization.
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The need of high level of talent in modern industries have now moved away from an
industrial or knowledge based system in their functioning and they are relying more and more on
talent based value systems (Cappelli, 2008.). This means that each individual brings something
unique and special to the organisation in terms of their inherent skills and talent capabilities.
Competency management is a crucial part of talent management as this focuses on developing
the employees by enhancing their skills and then retaining them within the organization to
enhance the overall performance of the company. This strategy employed by the organization
helps in enhancing employee performance significantly and develop a positive competitive
environment within the organization.
The study focuses on analysing the impact of competency management on employee
performance in the leading IT company, Accenture, India. This organisation is a global
management consulting, technology services and outsourcing company. This organisation has its
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Illustration 1: Competency management
(Source: Bhatnagar 2007)

operations spread in various countries and is one of the most successful organisations in the
world. More than 190,000 employees at Accenture are everyday performing their best to deliver
key solutions to clients in more than 120 countries across the globe. The report focuses on
analysing the impact of competency management practices on the employee performance of the
company. It will critically evaluates the measures and strategies, the company adopts to maintain
a workforce of highly skilled employees.
RESERACH RATIONALE
What is the issues
Increasing market competition has developed high market demand for highly talented and
skilled employees within an organization. Competency management aims at improving and
optimising overall employee performance. IT industry demands skilled and talented employees
because they are the key assets of the companies. The research thus aims at evaluating the impact
of talent management on the employee performance to analyse the overall growth and
development factors within Accenture.
Why it is an issue
Increasing market competition poses significant challenges to the business units for
developing high business growth while managing the cost f the company. Employees are the key
resources for enhancing organizational performance and increasing growth measures within the
industry. Thus the research focuses on analysing effective measures which Accenture adopt for
competency management in order to create high impact on employee performance while
developing competitive advantage by managing a strong team of committed employees.
Why its is an issue now
Organisations are spending enormous amounts of capital on effective and attractive
recruitment and yet they are unable to extract the optimal level of performance from their
employees. Moreover increasing competition in IT industry demands well committed team of
employees(Scullion and Collings, 2010). Hence, present study focuses on evaluating the
measures and impact of various activities that the organizations follow to develop and enhance
the employee performance within Accenture.
What could this research shed light on
The management is focusing their thoughts into this concept, in addition to the human
resource professionals working within organisations. These factors has increased the demand or
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analysing various measures adopted by the company in order to manage the talented employees
within the organization. The study will help in evaluating and understanding the factors which
helps Accenture in enhancing competitive edge and stability of the company. The topic will
helps in creating an effective impact on overall analysis of various measures that the company
adopt to manage employee growth and development.
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REFERENCES
Bhatnagar, J., 2007. Talent management strategy of employee engagement in Indian ITES
employees: key to retention. Employee relations. 29(6). pp. 640-663.
Cappelli, P ., 2008. Talent management for the twenty-first century. Harvard business review.
86(3). pp. 74.
Lewis, R. E. and Heckman, R. J., 2006. Talent management: A critical review.Human resource
management review. 16(2). pp. 139-154.
Scullion, H. and Collings, D., 2010. Global talent management. Routledge.
Tymon, W. G., Stumpf, S. A. and Doh, J. P ., 2010. Exploring talent management in India: The
neglected role of intrinsic rewards. Journal of World Business. 45(2). pp. 109-121.
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