Competing Values Framework and Richard Branson's Virgin Business

This report provides an analysis of Richard Branson's business ventures, particularly focusing on the application of the Competing Values Framework (CVF). The report begins with an introduction to Richard Branson and his conglomerate, Virgin, highlighting his innovative strategies and entrepreneurial spirit. It then delves into the CVF, explaining how it can be used to assess and analyze various perspectives within business organizations. The core of the report examines how Branson's actions align with the CVF's elements, including control, collaborate, compete, and create. Specific examples of Branson's business practices, such as collaborations and diversification strategies, are discussed to illustrate how he has incorporated these elements to achieve organizational objectives and market dominance. The conclusion summarizes the effectiveness of the CVF model in understanding Branson's approach to business and emphasizes the importance of strategic implementation for business success. The report is supported by several academic references.

Richard Branson the
owner and founder
of Virgin

INTRODUCTION
• The report encompasses the implementation of Competing Values
Framework with Richard Branson business ventures in order identify
and assess the ways in which Richard has incorporated Control
element of Competing Values Framework in its organisational
strategies and how the other elements i.e. collaborate, compete and
create has aided him in improving and generating higher revenues in
the business environment so as to dominate the market and leverage
from the same.
• Related to the same has facilitated him in acquisition of great
opportunities and expansion of his business ventures globally.

Richard Branson association with Control element of Competing
Values Framework
• Richard Branson is a one of the most successful businessman across
the world. He runs a conglomerate business popularly known as
“Virgin”. He is operating, investing and capitalising numerous business
lines such as Airlines, cruise business, Virgin Records etc. Richard
Branson has put in a lot of hard work and passion in order to achieve
his goals and desires. Various innovative strategies and plans are
introduced and incorporated in his business ventures in order to
become one of the wealthiest business man in the world.
• Competing Values Framework can be characterized as a useful and
effective tool so as to assess and analyse the various perspectives and
phenomena utilised by individuals and business organisation in order
enhance the scope for their operation in the market environment.

Actions taken by Richard Branson that exhibits CVF behaviours
Richard Branson has taken several steps and actions so as to manifest
and achieve its organisational objectives that can be associated with the
CVF approaches. Few of the actions taken by the same are listed below: -
• Richard has collaborations with numerous other sources and outlets
which helps him to expand its current line of business and diversify its
outlets worldwide. Richard have extensively focused on collaboration
so as to encourage the long term growth and development of its
further operations and promote coordination within different
department which in turn leads to enhancement in company’s overall
results.

CONCLUSION
• From the above discussion, it can be analysed that Competing Value
Framework is one of the spectacular and prominent models that can be
applied to the organisational structural as well as business man and
other individuals so as to increase the decision making ability and
recovery plans of the same.
• It can be concluded that Richard Branson has also incorporated
elements that exhibit similar approach as the CVF model. He has his
business scattered all across the world and one of the major reason for
the same is the strategies adopted by him in order to capture good
market and gain reasonable profits from the same.

REFERENCES
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Industry (pp. 73-83). Palgrave Pivot, Cham.
• Muegge, S.M. and Reid, E., 2018, August. Richard Branson and virgin galactic: A case study of
entrepreneuring as emancipation. In 2018 Portland International Conference on
Management of Engineering and Technology (PICMET) (pp. 1-10). IEEE.
• O'Hayer, C.V.F., O'Hayer, K.M. and Sama, A., 2018. Acceptance and Commitment Therapy
with Pancreatic Cancer: An Integrative Model of Palliative Care—A Case Report. Journal of
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• Reid, J.E.A., 2018. Emancipated Entrepreneuring in the Nascent Commercial Spaceflight
Industry: Authoring Ecosystems by Branson, Diamandis, and Musk (Doctoral dissertation,
Carleton University).