Innovation Management Audit Report: H&M and UK Fashion Industry

This report focuses on the importance of innovation management audits within the UK fashion industry, specifically examining H&M. The research aims to analyze how innovation audits contribute to a competitive edge and increased profitability. The report outlines the research objectives, including understanding the conceptual framework of innovation management audits, identifying key focus areas for H&M, and assessing the overall impact on competitive advantage and profit. The methodology employed is quantitative research, utilizing primary data collection through questionnaires and secondary data from online sources and magazines. The report references key literature on innovation management, audit practices, and the fashion industry, providing a comprehensive overview of the subject matter.

Research proposal
(Importance of innovation management
audit in gaining competitive edge and
increasing profit within UK Fashion
industry)
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Table of Contents
INTRODUCTION...........................................................................................................................3
RESEARCH AIM AND OBJECTIVE............................................................................................3
METHODOLOGY..........................................................................................................................3
REFERENCES................................................................................................................................5
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INTRODUCTION
In recant time it is very crucial for the business to be innovative and creative it is because it
helps them to perform and gain more market as compared to other firm (Kafetzopoulos and
Skalkos, 2018). Innovation management audit is the technique which is used by the company to
understand how effective and efficient they are in managing the innovation that takes place in the
company (Martínez-Costa and et. al, 2018).
RESEARCH AIM AND OBJECTIVE
Research aim
To analyse the importance of innovation management audit in gaining competitive edge
and increasing profit within UK Fashion industry: A study on H& M.
Research objective
 To understand the conceptual framework on innovation management audit within fashion
industry
 To identify the major focus areas in innovation audit by H&M in order to manage
competition and enhancing profit
 To analyse the importance of innovation management audit in H&M to gain competitive
edge and increasing profit
Research question
 What is the conceptual framework on innovation management audit within fashion
industry?
 What are the major focus areas in innovation audit by H&M in order to manage
competition and enhancing profit?
 What is the importance of innovation management audit in H&M to gain competitive
edge and increasing profit?
METHODOLOGY
To carry out the current investigation researcher will be selecting quantitative research
methodology because it helps in gathering and analysing the numerical information for the study.
The data collection source for the current topic will be combination of primary and secondary
source (Snyder, 2019). This is because it aids in gathering in depth information for the study.
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The research instrument for primary will be questionnaire and for secondary it will be online
sites and magazine (Kumar, 2018).
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REFERENCES
Books and journal
Kafetzopoulos, D. and Skalkos, D., 2018. An audit of innovation drivers: some empirical
findings in Greek agri-food firms. European Journal of Innovation Management.
Martínez-Costa, M., and et. al, 2018. The performance implications of the UNE 166.000
standardised innovation management system. European Journal of Innovation
Management.
Haleem, A., Kumar, S. and Luthra, S., 2018. Flexible system approach for understanding
requisites of product innovation management. Global Journal of Flexible Systems
Management. 19(1). pp.19-37.
Snyder, H., 2019. Literature review as a research methodology: An overview and
guidelines. Journal of business research. 104. pp.333-339.
Kumar, R., 2018. Research methodology: A step-by-step guide for beginners. Sage.
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